How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Town

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

The psychological influence of Instagram on young women

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburg

Tweeting and twatting millenial generation celebrities : how young celebrities use Twitter and how their fans react to it

A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why?

Instagram as a persona : a curatorial platform for young people: exploring better branding possibilities

The analysis of the Sophiatown brand development

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa