by
Theobald, Theo, 1957-, author.
Format:
Regular print
Publication Date
2013
Excerpt:
deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The
by
Rose, Gillian, 1962-
Format:
Regular print
Publication Date
2012
Excerpt:
seeing -- To audience studies and beyond : ethnographies of television audiences, fans and users
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