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3. 
Cover image for The elements of journalism : what newspeople should know and the public should expect
The elements of journalism : what newspeople should know and the public should expect
by 
Kovach, Bill, author.
Format: 
Regular print
Publication Date 
2014
Excerpt: 
voiceless -- Journalism as a public forum -- Engagement and relevance -- Make the news comprehensive and
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4. 
Cover image for On message : precision communication for the digital age
On message : precision communication for the digital age
On message : precision communication for the digital age
by 
Theobald, Theo, 1957-, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The
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