The role of humour in South African advertising in addressing potentially serious political

Advertising in developing and emerging countries : the economic, political and social context /

economics -- The transformative effects of modern communication networks -- Advertising in the digital

The psychology of advertising / Fennis, Bob Michaël, 1968- author.

political issues: shaping the arguments -- Law and regulation: reforming the rules -- Mass media ethics

The psychology of advertising / Fennis, Bob Michaël, 1968-

physical distribution -- Global marketing communications decisions i: advertising and public relations

teenage sexuality -- Media and advertising -- Advertising for children -- Social and emotional wellbeing

Advertising, Political.

Controversies in contemporary advertising / Sheehan, Kim.

The dynamics of political communication : media and politics in a digital age / Perloff, Richard M.

creativities -- 16.Media in a global political economy -- 17.Public service broadcasting -- 18.News selection

-Governmental Organizations -- Government Regulation -- Government Regulation and Company Political Activity -- The Media

citizenship in the twenty-first century / Cynthia Carter -- Processes and impacts of political socialization

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Advertising theory / Rodgers, Shelly.

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

An introduction to political communication / McNair, Brian, 1959-

Campaign communication and political marketing / Maarek, Philippe J.

questions - political coverage, the influence of advertising, the sensationalization of news coverage, the

Political campaigns -- United States.

The psychology of advertising / Fennis, Bob Michaël, 1968-

entertainment media is one of the major sources of public and political understanding of definitions, issues and

Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling

unjustifiable infringement"? : political expression and the broadcasting ban on advocacy advertising / Andrew

. Distribution -- VI. Conclusion -- 4. Promotion: Advertising, Retailing, and Customers -- I. Introduction -- II

-- Theory of reasoned action -- Critical consumers of persuasive messages -- Persuasion in advertising

Political science research methods / Johnson, Janet Buttolph, 1950-

that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising

Style, and Business Systems -- The Political Environment: A Critical Concern -- The International Legal

prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.".

-- Integrated marketing communications and international advertising -- Personal selling and sales management

designer at the strategy table -- 17. Packaging politics : The political change ; Political collaboration

Controversies in contemporary advertising / Sheehan, Kim Bartel.

relations in political context -- Interview sketch 5: the role of lobbying -- Appendix 1: IPR Code of

International business enterprises -- Political aspects.

Advertising and societies : global issues / Frith, Katherine Toland.

The advertising handbook / Brierley, Sean, 1966-

Advertising.

The advertising handbook / Brierley, Sean, 1966-

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

Graphic arts -- Political aspects.

Advertising today / Berger, Warren.

The interplay of influence : news, advertising, politics, and the mass media / Jamieson, Kathleen

assessing global markets -- Business customs in global marketing -- The political environment : a critical

Advertising -- Social aspects -- United States -- Case studies.

International advertising : communicating across cultures / Mueller, Barbara, 1958-

-- International Distribution System -- Global Advertising and Promotion Effort -- Personal Selling and Personnel

The advertising handbook / Brierley, Sean, 1966-

Television advertising -- Social aspects -- United States.