Search Results for Advertising copy.

1.

by

Dzamic, Lazar.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:

Books

Publication Date

2001

Excerpt:

No-copy advertising / Dzamic, Lazar.

Available: Copies:

2.

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

Advertising : concept and copy / Felton, George, 1947-

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3.

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Advertising : concept and copy / Felton, George, 1947-

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4.

Advertising : concept and copy

by

Felton, George, 1947-

Table of contents http://www.gbv.de/dms/bowker/toc/9780131896550.pdf

Format:

Books

Publication Date

1994

Excerpt:

Advertising : concept and copy / Felton, George, 1947-

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5.

Advertising creative : strategy, copy, design

by

Altstiel, Tom.

Format:

Books

Publication Date

2013

Excerpt:

Advertising creative : strategy, copy, design / Altstiel, Tom.

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6.

Advertising creative : strategy, copy + design

by

Altstiel, Tom.

Format:

Books

Publication Date

2010

Excerpt:

Advertising creative : strategy, copy + design / Altstiel, Tom.

Available: Copies:

7.

Advertising creative : strategy, copy, and design

by

Altstiel, Tom, author.

Format:

Books

Publication Date

2023

Excerpt:

Advertising creative : strategy, copy, and design / Altstiel, Tom, author.

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8.

Advertising creative : strategy, copy, design

by

Altstiel, Tom, author.

Format:

Books

Publication Date

2017

Excerpt:

Advertising creative : strategy, copy, design / Altstiel, Tom, author.

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9.

The copywriter's toolkit : the complete guide to strategic advertising copy

by

Berman, Margo, 1947-

Format:

Books

Publication Date

2012

Excerpt:

The copywriter's toolkit : the complete guide to strategic advertising copy / Berman, Margo, 1947-

Available: Copies:

10.

Writing advertising copy : how to write winning copy that boosts response rates and gets results

by

Brooks, Pamela.

Format:

Books

Publication Date

2002

Excerpt:

Writing advertising copy : how to write winning copy that boosts response rates and gets results /

Available: Copies:

11.

Hey whipple, squeeze this : the classic guide to creating great advertising

by

Sullivan, Luke, author.

Format:

Books

Publication Date

2022

Excerpt:

Advertising copy.

Available: Copies:

12.

The copywriter's handbook : a step-by-step guide to writing copy that sells

by

Bly, Robert W., author.

Format:

Books

Publication Date

2020

Excerpt:

Advertising copy.

Available: Copies:

13.

The basics of media writing : a strategic approach

by

Kuehn, Scott A., author.

Format:

Books

Publication Date

2018

Excerpt:

and television -- Copy editing -- Media law and ethics -- Writing for social media -- Web copywriting

Available: Copies:

14.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

by

Barry, Pete (Pete S.), author.

Format:

Books

Publication Date

2016

Excerpt:

Advertising copy.

Available: Copies:

15.

The non-designer's design book : design and typographic principles for the visual novice

by

Williams, Robin, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

; Paragraph indents ; Not Helvetica/Arial! ; Readable body copy -- Brochures : Tips on designing brochures

Available: Copies:

16.

Read me : 10 lessons for writing great copy

by

Horberry, Roger.

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Format:

Books

Publication Date

2014

Excerpt:

Advertising copy.

Available: Copies:

17.

Creative strategy in advertising

by

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Excerpt:

Advertising copy.

Available: Copies:

18.

Creative strategy in advertising.

by

Drewniany, Bonnie L.

Format:

Books

Publication Date

2013

Excerpt:

Advertising copy.

Available: Copies:

19.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

20.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

by

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2012

Excerpt:

Advertising copy.

Available: Copies:

21.

Mediawriting : print, broadcast, and public relations

by

Whitaker, Wayne R., 1940-

Format:

Books

Publication Date

2012

Excerpt:

-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.

Available: Copies:

22.

Public relations writing : form and style

by

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal

Available: Copies:

23.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

by

Scott, David Meerman.

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Format:

Books

Publication Date

2011

Excerpt:

. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New

Available: Copies:

24.

The idea writers : copywriting in a new media and marketing era

by

Iezzi, Teressa.

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Format:

Books

Publication Date

2010

Excerpt:

Advertising copy.

Available: Copies:

25.

Art & copy

by

Pray, Doug, director.

Format:

Video disc

Publication Date

2010 2009

Excerpt:

Advertising personnel -- United States -- Biography.

Available: Copies:

26.

Copywriting : successful writing for design, advertising and marketing

by

Shaw, Mark.

Format:

Books

Publication Date

2009

Excerpt:

Advertising copy.

Available: Copies:

27.

Brilliant copywriting : how to craft the most interesting and effective copy imaginable

by

Horberry, Roger.

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Format:

Books

Publication Date

2009

Excerpt:

Advertising copy.

Available: Copies:

28.

The copy workshop workbook

by

Bendinger, Bruce.

Format:

Books

Publication Date

2009

Excerpt:

Advertising copy -- Handbooks, manuals, etc.

Available: Copies:

29.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

by

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2008

Excerpt:

Advertising copy.

Available: Copies:

30.

Portfolio class with Clare :-)

by

McNally, Clare.

Format:

Books

Publication Date

2008

Excerpt:

Advertising copy.

Available: Copies:

31.

Gabay's copywriters' compendium : the definitive professional writer's guide

by

Gabay, J. Jonathan, author.

Format:

Books

Publication Date

2007

Excerpt:

Advertising copy.

Available: Copies:

32.

Gabay's copywriters' compendium : the definitive creative writer's guide

by

Gabay, J. Jonathan.

Format:

Books

Publication Date

2007

Excerpt:

Advertising copy.

Available: Copies:

33.

Scholastic journalism

by

Rolnicki, Tom.

Format:

Books

Publication Date

2007

Excerpt:

style -- Editing copy: coaching writers -- Writing headlines -- Understanding typography and production

Available: Copies:

34.

How to write great copy : learn the unwritten rules of copywriting

by

Gettins, Dominic.

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Format:

Electronic Resources

Publication Date

2006

Excerpt:

Advertising copy -- Handbooks, manuals, etc.

Available: Copies:

35.

Kiss & sell : writing for advertising

by

Sawyer, Robert.

Format:

Books

Publication Date

2005

Excerpt:

Advertising copy.

Available: Copies:

36.

The copywriter's handbook : a step-by-step guide to writing copy that sells

by

Bly, Robert W.

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Format:

Books

Publication Date

2005

Excerpt:

Advertising copy.

Available: Copies:

37.

Creative strategy in advertising

by

Jewler, A. Jerome.

Format:

Books

Publication Date

2005

Excerpt:

Advertising copy.

Available: Copies:

38.

The complete idiot's guide to copywriter's words and phrases

by

Kleidermacher, Kathy.

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Format:

Electronic Resources

Publication Date

2005

Excerpt:

Advertising copy.

Available: Copies:

39.

The advertised mind : groundbreaking insights into how our brains respond to advertising

by

Du Plessis, Erik.

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Books

Publication Date

2005

Excerpt:

The advertised mind : groundbreaking insights into how our brains respond to advertising / Du

Available: Copies:

40.

Public relations writing : form & style.

by

Newsom, Doug.

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Format:

Books

Publication Date

2005

Excerpt:

-- Features for Print and Broadcasting -- Message Design Concepts -- Writing Advertising Copy -- Writing for

Available: Copies:

41.

Advertising by design : creating visual communications with graphic impact

by

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html
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Format:

Books

Publication Date

2004

Excerpt:

Advertising by design : creating visual communications with graphic impact / Landa, Robin.

Available: Copies:

42.

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

43.

Cutting edge advertising : how to create the world's best print for brands in the 21st century

by

Aitchison, Jim.

Format:

Books

Publication Date

2004

Excerpt:

Cutting edge advertising : how to create the world's best print for brands in the 21st century /

Available: Copies:

44.

30s : all-American ads

by

Heimann, Jim, 1948-

Format:

Books

Publication Date

2003

Excerpt:

Advertising copy -- United States -- 20th century -- Pictorial works.

Available: Copies:

45.

The art of writing advertising

by

Higgins, Denis.

Format:

Books

Publication Date

2003 1965

Excerpt:

Advertising copy.

Available: Copies:

46.

Hey, Whipple, squeeze this : a guide to creating great ads

by

Sullivan, Luke.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003267430.html
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Format:

Books

Publication Date

2003

Excerpt:

Advertising copy.

Available: Copies:

47.

Contemporary advertising

by

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

48.

The copy workshop workbook

by

Bendinger, Bruce.

Format:

Books

Publication Date

2002

Excerpt:

Advertising copy -- Problems, exercises, etc.

Available: Copies:

49.

Internet marketing

by

Hofacker, Charles F.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
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Books

Publication Date

2001

Excerpt:

-- Some Rules to Keep in Mind -- Web Site Copy -- Advertising Banners -- The Hosting Page -- The Ad Banner

Available: Copies:

50.

Advertising copywriting

by

Burton, Philip Ward, 1910-

Format:

Books

Publication Date

1999

Excerpt:

Advertising copy.

Available: Copies:

51.

Cutting edge advertising : how to create the world's best print for brands in the 21st century

by

Aitchison, Jim.

Format:

Books

Publication Date

1999

Excerpt:

Cutting edge advertising : how to create the world's best print for brands in the 21st century /

Available: Copies:

52.

Hey, Whipple, squeeze this! : a guide to creating great ads

by

Sullivan, Luke.

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Format:

Books

Publication Date

1998

Excerpt:

Advertising copy.

Available: Copies:

53.

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

54.

Advertising research : theory and practice

by

Davis, Joel, 1950-

Format:

Books

Publication Date

1997

Excerpt:

Advertising research : theory and practice / Davis, Joel, 1950-

Available: Copies:

55.

Fundamentals of copy & layout

by

Book, Albert C.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96036297.html
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Format:

Books

Publication Date

1997

Excerpt:

Advertising copy.

Available: Copies:

56.

Write on target : the direct marketer's copywriting handbook

by

Stein, Donna Baier.

Format:

Books

Publication Date

1997

Excerpt:

Advertising copy -- Handbooks, manuals, etc.

Available: Copies:

57.

Which ad pulled best? : 50 case histories on how to write and design ads that work

by

Burton, Philip Ward, 1910-

Format:

Books

Publication Date

1993

Excerpt:

Advertising copy -- Evaluation.

Available: Copies:

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