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1. 
Cover image for Strategic marketing : creating competitive advantage
Strategic marketing : creating competitive advantage
by 
West, Douglas C.
Format: 
Books
Publication Date 
2010
Excerpt: 
Strategic marketing : creating competitive advantage / West, Douglas C.
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2. 
Cover image for Strategic marketing : creating competitive advantage.
Strategic marketing : creating competitive advantage.
by 
West, Douglas C., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Strategic marketing : creating competitive advantage. West, Douglas C., author.
Available: Copies:
3. 
Cover image for Direct and interactive marketing
Direct and interactive marketing
by 
Sargeant, Adrian.
Format: 
Books
Publication Date 
2001
Excerpt: 
West, Douglas C.
Available: Copies:
4. 
Cover image for Advertising theory
Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
of advertising by douglas c. west, university of london -- A rhetorical theory of the advertisement
Available: Copies:
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