Consumer behavior : implications for marketing strategy
Title:
Consumer behavior : implications for marketing strategy
Author:
Hawkins, Del I.
ISBN:
9780256108217
Personal Author:
Edition:
5th ed.
Publication Information:
Homewood, IL : Irwin, ©1992.
Physical Description:
xv, 674 p. : ill. (some color) ; 25 cm
Electronic Access:
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007615233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA