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1. 
Cover image for Media audiences
Media audiences
by 
Gillespie, Marie, 1953-
Format: 
Books
Publication Date 
2005
Excerpt: 
Media audiences / Gillespie, Marie, 1953-
Available: Copies:
2. 
Cover image for Media/Society : Industries, Images, and Audiences
Media/Society : Industries, Images, and Audiences
by 
Croteau, David R.
Format: 
Books
Publication Date 
2014
Excerpt: 
Media/Society : Industries, Images, and Audiences / Croteau, David R.
Available: Copies:
3. 
Cover image for Television, audiences and everyday life
Television, audiences and everyday life
by 
Briggs, Matt.
Format: 
Books
Publication Date 
2010
Excerpt: 
Television, audiences and everyday life / Briggs, Matt.
Available: Copies:
4. 
Cover image for Reality TV : audiences and popular factual television
Reality TV : audiences and popular factual television
by 
Hill, Annette.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
Reality TV : audiences and popular factual television / Hill, Annette.
Available: Copies:
5. 
Cover image for Media studies. Volume 3, Media content and media audiences
Media studies. Volume 3, Media content and media audiences
by 
Fourie, Pieter J. (Pieter Jacobus), 1950- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Media studies. Volume 3, Media content and media audiences / Fourie, Pieter J. (Pieter Jacobus
Available: Copies:
6. 
Cover image for Communicating climate change and energy security : new methods in understanding audiences
Communicating climate change and energy security : new methods in understanding audiences
by 
Philo, Greg. (DE-588)134065891
Format: 
Books
Publication Date 
2013
Excerpt: 
Communicating climate change and energy security : new methods in understanding audiences / Philo
Available: Copies:
7. 
Cover image for Cinema audiences and modernity : new perspectives on European cinema history
Cinema audiences and modernity : new perspectives on European cinema history
by 
Biltereyst, Daniël, 1962-
Format: 
Books
Publication Date 
2012
Excerpt: 
Cinema audiences and modernity : new perspectives on European cinema history / Biltereyst, Daniël
Available: Copies:
8. 
Cover image for Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
by 
Proulx, Mike.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social TV : how marketers can reach and engage audiences by connecting television to the web
Available: Copies:
9. 
Cover image for Transmedia television : audiences, new media, and daily life
Transmedia television : audiences, new media, and daily life
by 
Evans, Elizabeth, 1981-
Format: 
Books
Publication Date 
2011
Excerpt: 
Transmedia television : audiences, new media, and daily life / Evans, Elizabeth, 1981-
Available: Copies:
10. 
Cover image for Paranormal media : audiences, spirits, and magic in popular culture
Paranormal media : audiences, spirits, and magic in popular culture
by 
Hill, Annette.
Format: 
Books
Publication Date 
2011
Excerpt: 
Paranormal media : audiences, spirits, and magic in popular culture / Hill, Annette.
Available: Copies:
11. 
Cover image for Media audiences and identity : self-construction in the fan experience
Media audiences and identity : self-construction in the fan experience
by 
Bailey, Steve, 1967-
Format: 
Books
Publication Date 
2005
Excerpt: 
Media audiences and identity : self-construction in the fan experience / Bailey, Steve, 1967-
Available: Copies:
12. 
Cover image for Dazzled by Disney? : the global Disney audiences project
Dazzled by Disney? : the global Disney audiences project
Dazzled by Disney? : the global Disney audiences project
by 
Wasko, Janet.
Format: 
Books
Publication Date 
2001
Excerpt: 
Dazzled by Disney? : the global Disney audiences project / Wasko, Janet.
Available: Copies:
13. 
Cover image for Media studies
Media studies
by 
Fourie, Pieter J. (Pieter Jacobus), 1950-
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
. Media content and media audiences.
Available: Copies:
14. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
your audiences using the key digital marketing platforms. This new edition has been streamlined to
Available: Copies:
15. 
Cover image for The Palgrave handbook of sustainable peace and security in Africa
The Palgrave handbook of sustainable peace and security in Africa
by 
Kuwali, Dan, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
and inform African governments, policy makers, practitioners, as well as scholarly audiences on the
Available: Copies:
16. 
Cover image for Gender and popular culture
Gender and popular culture
by 
Milestone, Katie, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Culture, Gender and Power -- Consumer Culture, Audiences and Identity -- Digital Culture, Social Media and
Available: Copies:
17. 
Cover image for Media studies : critical African and decolonial approaches
Media studies : critical African and decolonial approaches
Media studies : critical African and decolonial approaches
by 
Chiumbu, Sarah, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
diverse manifestations -- Theorising and researching audiences and users -- Political economy of the
Available: Copies:
18. 
Cover image for Handbook of research on citizen engagement and public participation in the era of new media
Handbook of research on citizen engagement and public participation in the era of new media
by 
Adria, Marco L., 1959- editor.
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1081-9
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
Audience engagement
Available: Copies:
19. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
plan and conducting a situation analysis -- Segmenting, evaluating and selecting target audiences
Available: Copies:
20. 
Cover image for The SAGE handbook of television studies
The SAGE handbook of television studies
by 
Alvarado, Manuel, 1948- editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
television audiences / Effects and cultivation / Active audience and uses and gratifications / Raced
Available: Copies:
21. 
Cover image for The Routledge companion to media and gender
The Routledge companion to media and gender
by 
Carter, Cynthia, 1959- editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
, docusoaps, teen drama, cosmetic surgery, media Islamophobia, sport, telenovelas, news audiences, pornography
Available: Copies:
22. 
Cover image for Talk like TED : the 9 public-speaking secrets of the world's top minds
Talk like TED : the 9 public-speaking secrets of the world's top minds
by 
Gallo, Carmine, author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.
Available: Copies:
23. 
Cover image for Mixed methods applications in action research : from methods to community action
Mixed methods applications in action research : from methods to community action
by 
Ivankova, Nataliya V.
Format: 
Books
Publication Date 
2015
Excerpt: 
and professional needs of scholar practitioners. The book is applicable to broad audiences with
Available: Copies:
24. 
Cover image for Media sociology : a reappraisal
Media sociology : a reappraisal
by 
Waisbord, Silvio R. (Silvio Ricardo), 1961- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
age / Media industries and audiences. Agency, social interaction, and audience studies / Media
Available: Copies:
25. 
Cover image for Designing the editorial experience : a primer for print, Web, and mobile
Designing the editorial experience : a primer for print, Web, and mobile
by 
Apfelbaum, Sue, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
design being produced today. In addition, explore the audiences for content, what forms the content takes
Available: Copies:
26. 
Cover image for Doing action research in your own organization.
Doing action research in your own organization.
by 
Coghlan, David.
Format: 
Books
Publication Date 
2014
Excerpt: 
organization -- A brief introduction to action research -- Three audiences, voices or practices -- Enacting
Available: Copies:
27. 
Cover image for Qualitative methods for health research
Qualitative methods for health research
by 
Green, Judith, 1961- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
writing process -- Writing for different audiences -- Writing for health journals -- Writing for social
Available: Copies:
28. 
Cover image for The handbook of gender, sex, and media
The handbook of gender, sex, and media
by 
Ross, Karen, 1957-
Format: 
Books
Publication Date 
2014
Excerpt: 
-phobia?: when gender queer is too queer for L-word audiences / Rebecca Kern -- Questioning queer audiences
Available: Copies:
29. 
Cover image for Journalism in context : practice and theory for the digital age
Journalism in context : practice and theory for the digital age
by 
Phillips, Angela author.
Format: 
Books
Publication Date 
2014
Excerpt: 
sources -- The making of journalists -- Audiences, networks, interactions -- The business of journalism in
Available: Copies:
30. 
Cover image for Fundamentals of crime mapping
Fundamentals of crime mapping
by 
Paynich, Rebecca.
Format: 
Books
Publication Date 
2014
Excerpt: 
Resources -- Recommended Reading -- References -- IV.Mapping for an Audience, Cartography, and the Future
Available: Copies:
31. 
Cover image for The Routledge companion to media and gender
The Routledge companion to media and gender
by 
Carter, Cynthia, 1959- editor of compilation.
Electronic version
Cover image http://images.tandf.co.uk/common/jackets/websmall/978041552/9780415527699.jpg
Format: 
Books
Publication Date 
2014
Excerpt: 
Audience In Social Media / Tamara Shepherd -- 15.Youthful White Male Industry Seeks "Fun" Loving Middle
Available: Copies:
32. 
Cover image for Media studies : the essential resource
Media studies : the essential resource
by 
Benyahia, Sarah Casey.
Format: 
Books
Publication Date 
2014
Excerpt: 
.Ideology and advertising -- pt. II Media audiences -- 8.Encoding and decoding -- 9.Researching audiences
Available: Copies:
33. 
Cover image for Knowledge for whom? : public sociology in the making
Knowledge for whom? : public sociology in the making
by 
Fleck, Christian, 1954-
Format: 
Books
Publication Date 
2014
Excerpt: 
(Parana) / Marcio de Oliveira. -- Part III Intellectuals and Their Audiences: -- Blurring the boundary
Available: Copies:
34. 
Cover image for Writing for visual media
Writing for visual media
by 
Friedmann, Anthony, author.
ebrary http://site.ebrary.com/id/10860186
Safari Books Online http://proquest.safaribooksonline.com/9780415717946
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780415717946
Taylor & Francis http://www.tandfebooks.com/isbn/9781315867816
Volltext http://proquest.tech.safaribooksonline.de/9780415717946
Format: 
Electronic Resources
Publication Date 
2014
Excerpt: 
must communicate to audiences through content producers, since audiences don't read the script. Most
Available: Copies:
35. 
Cover image for Public relations cases
Public relations cases
by 
Hayes, Darrell C.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Opportunity or Problem Research -- Audience Research -- Objectives -- Impact Objectives -- Output Objectives
Available: Copies:
36. 
Cover image for Handbook of communication history
Handbook of communication history
by 
Simonson, Peter, 1962-
Format: 
Books
Publication Date 
2013
Excerpt: 
.Audiences: Publics, Crowds, Mass / Richard Butsch -- 5.Rhetoric in Cross-Cultural Perspectives / C. Jan
Available: Copies:
37. 
Cover image for How to do media and cultural studies
How to do media and cultural studies
by 
Stokes, Jane C.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Why Study Audiences? -- Researching Media Effects -- The Ethics of Audience Research -- Survey
Available: Copies:
38. 
Cover image for Beauty
Beauty
Beauty
by 
Arrington, Lauren, 1981- editor of compilation.
Format: 
Books
Publication Date 
2013
Excerpt: 
research but also for their ability to communicate their subject to popular audiences. Each essay is
Available: Copies:
39. 
Cover image for Media studies : texts, production, context
Media studies : texts, production, context
by 
Long, Paul, 1967- author.
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
audiences -- What is an audience? -- Propaganda and manipulating audiences -- Media effects and moral panics
Available: Copies:
40. 
Cover image for Managing corporate communication : a cross-cultural approach
Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
power to bypass traditional media -- The audience's power to respond -- Traditional or new media - which
Available: Copies:
41. 
Cover image for On message : precision communication for the digital age
On message : precision communication for the digital age
by 
Theobald, Theo, 1957-, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The
Available: Copies:
42. 
Cover image for Health and medical public relations
Health and medical public relations
by 
Riggulsford, Myc.
Format: 
Books
Publication Date 
2013
Excerpt: 
disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health
Available: Copies:
43. 
Cover image for Marketing database analytics : transforming data for competitive advantage
Marketing database analytics : transforming data for competitive advantage
by 
Banasiewicz, Andrew D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Deployment: A Normative Framework -- Mini-Case 14.1: Communicating with Non-Technical Audiences -- 15.In
Available: Copies:
44. 
Cover image for Who was William Shakespeare? : an introduction to the life and works
Who was William Shakespeare? : an introduction to the life and works
by 
Callaghan, Dympna.
Format: 
Books
Publication Date 
2013
Excerpt: 
plays, suited to both undergraduate and popular audiences ; Looks at 24 of the most significant plays
Available: Copies:
45. 
Cover image for Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
by 
Barker, Melissa S.
Format: 
Books
Publication Date 
2013
Excerpt: 
1. Why Social Media?. 2. Goals and Strategies -- 3. Identifying Target Audiences -- 4. Rules of
Available: Copies:
46. 
Cover image for Doing qualitative research
Doing qualitative research
by 
Silverman, David, 1943, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Contents note continued: 27.3.The Practitioner Audience -- 27.4.The Lay Audience -- 27.5.Concluding
Available: Copies:
47. 
Cover image for Writing the winning thesis or dissertation : a step-by-step guide
Writing the winning thesis or dissertation : a step-by-step guide
by 
Joyner, Randy L.
Format: 
Books
Publication Date 
2013
Excerpt: 
Writing the Dissertation -- The Audiences for the Dissertation -- Analyze the Special Characteristics of
Available: Copies:
48. 
Cover image for An introduction to television studies
An introduction to television studies
by 
Bignell, Jonathan. (uri) http://id.loc.gov/authorities/names/n96077329 (uri) http://viaf.org/viaf/sourceID/LC 96077329 (uri) /resolver/wikidata/lc/n96077329
Format: 
Books
Publication Date 
2013
Excerpt: 
audiences -- Television in everyday life.
Available: Copies:
49. 
Cover image for Strategic public relations : an audience-focused approach
Strategic public relations : an audience-focused approach
by 
Diggs-Brown, Barbara.
Format: 
Books
Publication Date 
2012
Excerpt: 
Strategic public relations : an audience-focused approach / Diggs-Brown, Barbara.
Available: Copies:
50. 
Cover image for Public relations : strategies and tactics
Public relations : strategies and tactics
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2012
Excerpt: 
with Issues, Risks, and Crises -- Reaching Diverse Audiences -- Public Relations and the Law -- pt. 4
Available: Copies:
51. 
Cover image for Interpersonal skills in organizations
Interpersonal skills in organizations
by 
De Janasz, Suzanne C.
Format: 
Books
Publication Date 
2012
Excerpt: 
and skill of listening -- Communicating effectively -- Persuading individuals and audiences
Available: Copies:
52. 
Cover image for Reacting to reality television : performance, audience and value
Reacting to reality television : performance, audience and value
by 
Skeggs, Beverley.
Format: 
Books
Publication Date 
2012
Excerpt: 
Reacting to reality television : performance, audience and value / Skeggs, Beverley.
Available: Copies:
53. 
Cover image for The adaptation industry : the cultural economy of contemporary literary adaptation
The adaptation industry : the cultural economy of contemporary literary adaptation
by 
Murray, Simone.
Format: 
Books
Publication Date 
2012
Excerpt: 
the Reader: Producer and Distributor Strategies for Converting Readers into Audiences.
Available: Copies:
54. 
Cover image for The Routledge companion to news and journalism
The Routledge companion to news and journalism
by 
Allan, Stuart, 1962-
Format: 
Books
Publication Date 
2012
Excerpt: 
.Journalism and the Question of Citizenship / Toby Miller -- 37.News, Audiences and the Construction of Public
Available: Copies:
55. 
Cover image for Changing journalism
Changing journalism
by 
Lee-Wright, Peter.
Format: 
Books
Publication Date 
2012
Excerpt: 
audiences, changing journalism? / Tamara Witschge -- Transparency and the ethics of new journalism / Angela
Available: Copies:
56. 
Cover image for Emergent writing methodologies in feminist studies
Emergent writing methodologies in feminist studies
by 
Livholts, Mona.
Format: 
Books
Publication Date 
2012
Excerpt: 
Contents note continued: pt. III Imaginative and Poetic Spaces, Readers, and Audiences -- 8.A
Available: Copies:
57. 
Cover image for Advertising theory
Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
Wise, and Sam Bradley -- Involvement / by Eric Haley -- Specific audiences -- A theory of advertising
Available: Copies:
58. 
Cover image for Film and literature : an introduction and reader
Film and literature : an introduction and reader
by 
Corrigan, Timothy, 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Murray -- 33."How? (Audiences)" / Linda Hutcheon -- 34.Searching Forthe Origami: The Matrix And
Available: Copies:
59. 
Cover image for Health industry communication : new media, new methods, new message
Health industry communication : new media, new methods, new message
by 
Hicks, Nancy J.
Format: 
Books
Publication Date 
2012
Excerpt: 
targeted audiences in an evolving media environment -- The Society for Women's Health Research : advocacy
Available: Copies:
60. 
Cover image for Air pollution and global warming : history, science, and solutions
Air pollution and global warming : history, science, and solutions
by 
Jacobson, Mark Z. (Mark Zachary)
Format: 
Books
Publication Date 
2012
Excerpt: 
for general audiences. Mark Z. Jacobson is Director of the Atmosphere/Energy Program and Professor of
Available: Copies:
61. 
Cover image for Cultural studies : theory and practice
Cultural studies : theory and practice
by 
Barker, Chris, 1955-
Format: 
Books
Publication Date 
2012
Excerpt: 
audience -- Watching Dallas -- Online fans -- Fandom -- Ideology and resistance -- Television Audiences And
Available: Copies:
62. 
Cover image for The handbook of media and communication research : qualitative and quantitative methodologies
The handbook of media and communication research : qualitative and quantitative methodologies
by 
Jensen, Klaus Bruhn.
Format: 
Books
Publication Date 
2012
Excerpt: 
communication research / Klaus Bruhn Jensen -- Audiences in the round : multi-method research in factual and
Available: Copies:
63. 
Cover image for Visual methodologies : an introduction to researching with visual materials
Visual methodologies : an introduction to researching with visual materials
by 
Rose, Gillian, 1962-
Format: 
Regular print
Publication Date 
2012
Excerpt: 
seeing -- To audience studies and beyond : ethnographies of television audiences, fans and users
Available: Copies:
64. 
Cover image for Introducing communication research : paths of inquiry
Introducing communication research : paths of inquiry
by 
Treadwell, D. F. (Donald Francis)
Format: 
Books
Publication Date 
2011
Excerpt: 
present their research for various audiences."--BOOK JACKET.
Available: Copies:
65. 
Cover image for Media nations : communicating belonging and exclusion in the modern world
Media nations : communicating belonging and exclusion in the modern world
by 
Mihelj, Sabina.
Format: 
Books
Publication Date 
2011
Excerpt: 
"In today's fragmented media landscapes, national media cultures and national audiences seem
Available: Copies:
66. 
Cover image for Media witnessing : testimony in the age of mass communication
Media witnessing : testimony in the age of mass communication
Media witnessing : testimony in the age of mass communication
by 
Frosh, Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
Mass media -- Audiences.
Available: Copies:
67. 
Cover image for Emotions, genre, and justice in film and television : detecting feeling
Emotions, genre, and justice in film and television : detecting feeling
by 
Pribram, E. Deidre.
Format: 
Books
Publication Date 
2011
Excerpt: 
Motion picture audiences -- Psychology.
Available: Copies:
68. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Midstream Audiences? -- Chapter Summary -- Marketing Dialogue. When Is Social Marketing "Social Marketing
Available: Copies:
69. 
Cover image for HTML & CSS : design and build websites
HTML & CSS : design and build websites
by 
Duckett, Jon.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1306/2011932082-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1306/2011932082-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1306/2011932082-d.html
http://www.htmlandcssbook.com/code
Format: 
Books
Publication Date 
2011
Excerpt: 
designers and programmers are new audiences who need to know a little bit of code at work (update a content
Available: Copies:
70. 
Cover image for E-learning by design
E-learning by design
by 
Horton, William K. (William Kendall)
Format: 
Books
Publication Date 
2011
Excerpt: 
International and Multi-cultural Audiences, as well as all-new contemporary case studies, examples, and
Available: Copies:
71. 
Cover image for Popular media, democracy and development in Africa
Popular media, democracy and development in Africa
by 
Wasserman, Herman.
Format: 
Books
Publication Date 
2011
Excerpt: 
print commodities (re)organize our lives / Popular TV programmes and audiences in Kinshasa / New
Available: Copies:
72. 
Cover image for Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
by 
Silverman, George, 1942-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Word-of-mouth marketing for specific audiences and circumstances -- Tips, techniques, and suggestions
Available: Copies:
73. 
Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
. The authors' own consulting and speaking engagements, which were principally to consumer audiences a
Available: Copies:
74. 
Cover image for Neo-feminist cinema : girly films, chick flicks, and consumer culture
Neo-feminist cinema : girly films, chick flicks, and consumer culture
by 
Radner, Hilary.
Format: 
Books
Publication Date 
2011
Excerpt: 
-Feminist Cinema offers a new explanation as to why feminist-oriented scholars and audiences who are seeking more
Available: Copies:
75. 
Cover image for Marketing to the new majority : Strategies for a diverse world.
Marketing to the new majority : Strategies for a diverse world.
by 
Burgos, David.
Format: 
Books
Publication Date 
2011
Excerpt: 
multicultural. In addition, many who do target multicultural audiences still employ ad strategies that rely
Available: Copies:
76. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Building an audience for your new blog -- Tag, and your buyer is it -- Fun with Sharpies (and Sharpie fans
Available: Copies:
77. 
Cover image for The media and the public : them and us in media discourse
The media and the public : them and us in media discourse
by 
Coleman, Stephen, 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
Mass media -- Audiences.
Available: Copies:
78. 
Cover image for Integrated brand marketing and measuring returns
Integrated brand marketing and measuring returns
by 
Kitchen, Philip J.
Format: 
Books
Publication Date 
2010
Excerpt: 
audiences, and know through campaign research and evaluation, how the component parts of integrated brand
Available: Copies:
79. 
Cover image for Creativity in public relations
Creativity in public relations
by 
Green, Andy, 1958-
Format: 
Books
Publication Date 
2010
Excerpt: 
) -- Chapter 7: Creativity -- The Consultation Tool -- Identify Different Audiences to Be Consulted -- Engage
Available: Copies:
80. 
Cover image for Doing qualitative research : a practical handbook
Doing qualitative research : a practical handbook
by 
Silverman, David, 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
oral examination -- Getting published -- Audiences -- Finding a job.
Available: Copies:
81. 
Cover image for Communicating science : professional, popular, literary
Communicating science : professional, popular, literary
by 
Russell, Nicholas J.
Format: 
Books
Publication Date 
2010
Excerpt: 
understanding of their audiences may not be enough. Written in an engaging style, and avoiding specialist jargon
Available: Copies:
82. 
Cover image for International media communication in a global age
International media communication in a global age
by 
Golan, Guy J.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Fractured images: disability advertising effects on Filipino audiences / Zeny Sarabia-Panol -- Concentration
Available: Copies:
83. 
Cover image for McQuail's Mass communication theory
McQuail's Mass communication theory
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2010
Excerpt: 
Audience Theory and Research Traditions Audience Formation and Experience PART SEVEN: EFFECTS Processes and
Available: Copies:
84. 
Cover image for Critical media studies : an introduction
Critical media studies : an introduction
Critical media studies : an introduction
by 
Ott, Brian L.
Format: 
Books
Publication Date 
2010
Excerpt: 
Queer Perspectives -- Media Audiences: Reception, Erotic, and Ecological Perspectives -- Conclusion: the
Available: Copies:
85. 
Cover image for Children, adolescents, and the media
Children, adolescents, and the media
by 
Strasburger, Victor C., 1949-
Format: 
Books
Publication Date 
2009
Excerpt: 
Introduction / Dorothy G. Singer -- Children and adolescents : unique audiences -- Advertising
Available: Copies:
86. 
Cover image for Audience-citizens : the media, public knowledge and interpretive practice
Audience-citizens : the media, public knowledge and interpretive practice
by 
Harindranath, Ramaswami, 1959-
Format: 
Books
Publication Date 
2009
Excerpt: 
Audience-citizens : the media, public knowledge and interpretive practice / Harindranath, Ramaswami
Available: Copies:
87. 
Cover image for The library PR handbook : high-impact communications
The library PR handbook : high-impact communications
by 
Gould, Mark R.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for
Available: Copies:
88. 
Cover image for Journalism and citizenship : new agendas in communication
Journalism and citizenship : new agendas in communication
by 
Papacharissi, Zizi.
Format: 
Books
Publication Date 
2009
Excerpt: 
's evolution in the era of the active audience. Journalism, citizenship, and digital culture / Mark Deuze
Available: Copies:
89. 
Cover image for Developmental editing : a handbook for freelancers, authors, and publishers
Developmental editing : a handbook for freelancers, authors, and publishers
by 
Norton, Scott.
Format: 
Books
Publication Date 
2009
Excerpt: 
authors with the concrete tools they need to reach their audiences."--BOOK JACKET.
Available: Copies:
90. 
Cover image for Performing leadership
Performing leadership
by 
Peck, Edward, 1959-
Format: 
Books
Publication Date 
2009
Excerpt: 
dimensions of enactment, narrative and audience, focusing throughout on the ways in which managers can apply
Available: Copies:
91. 
Cover image for Introducing journalism and media studies
Introducing journalism and media studies
by 
Greer, Graham.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Media representation -- Narrative -- Genre -- Media audiences -- Ethics and the code of conduct -- What
Available: Copies:
92. 
Cover image for Now playing : early moviegoing and the regulation of fun
Now playing : early moviegoing and the regulation of fun
by 
Moore, Paul S., 1970-
Format: 
Books
Publication Date 
2008
Excerpt: 
Motion picture audiences -- United States.
Available: Copies:
93. 
Cover image for The SAGE handbook of film studies
The SAGE handbook of film studies
by 
Donald, James, 1948-
Table of contents only http://www.loc.gov/catdir/toc/fy0805/2007933315.html
Format: 
Books
Publication Date 
2008
Excerpt: 
. Film Audiences / Jostein Gripsrud and Erlend Lavik -- 30. Re-mapping Bollywood Cinema: A Postcolonial
Available: Copies:
94. 
Cover image for Screening sex
Screening sex
by 
Williams, Linda, 1946-
Format: 
Books
Publication Date 
2008
Excerpt: 
audiences came to expect more knowledge about what happened between the sheets. In Screening Sex, film
Available: Copies:
95. 
Cover image for Persuasive messages : The Process of Influence
Persuasive messages : The Process of Influence
by 
Benoit, William L.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html
Format: 
Books
Publication Date 
2008
Excerpt: 
messages : credibility -- Ethical concerns -- Purpose and audience -- Organization : structuring the
Available: Copies:
96. 
Cover image for Strategic communications for nonprofits : a step-by-step guide to working with the media
Strategic communications for nonprofits : a step-by-step guide to working with the media
by 
Bonk, Kathy, 1953-
Format: 
Books
Publication Date 
2008
Excerpt: 
research and targeting audiences -- Framing and developing messages -- Navigating a changing industry
Available: Copies:
97. 
Cover image for Understanding popular music culture
Understanding popular music culture
by 
Shuker, Roy.
Format: 
Books
Publication Date 
2008
Excerpt: 
cover of the Rolling Stone" : the music press -- "My generation" : audiences, fans, and collectors
Available: Copies:
98. 
Cover image for Creating a climate for change : communicating climate change and facilitating social change
Creating a climate for change : communicating climate change and facilitating social change
by 
Moser, Susanne C.
Connect to Publisher Description
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006037261.html
Format: 
Books
Publication Date 
2007
Excerpt: 
trying to make a difference using media messages / Sharon Dunwoody -- 6. Listening to the audience : San
Available: Copies:
99. 
Cover image for Critical trajectories : culture, society, intellectuals
Critical trajectories : culture, society, intellectuals
by 
Bennett, Tony, 1947-
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0802/2007010759-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007010759-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0713/2007010759.html
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Figuring audiences and readers -- Culture and governmentality -- Acting on the social : art, culture, and
Available: Copies:
100. 
Cover image for Media and public spheres
Media and public spheres
by 
Butsch, Richard, 1943-
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0714/2006051577-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0714/2006051577-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0714/2006051577-t.html
Format: 
Books
Publication Date 
2007
Excerpt: 
, Christopher C. Long, Yong Jun Shin and Nakho Kim -- 5. Public sphere and publicness : sport audiences and
Available: Copies:
101. 
Cover image for Audience response systems in higher education : applications and cases
Audience response systems in higher education : applications and cases
by 
Banks, David A., 1948-
Table of contents http://www.loc.gov/catdir/toc/ecip067/2006002658.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Audience response systems in higher education : applications and cases / Banks, David A., 1948-
Available: Copies:
102. 
Cover image for All the news that's fit to sell : how the market transforms information into news
All the news that's fit to sell : how the market transforms information into news
by 
Hamilton, James, 1961-
Format: 
Books
Publication Date 
2006 2004
Excerpt: 
newspapers in the nineteenth century -- 3. News audiences : how strong are the public's interests in the
Available: Copies:
103. 
Cover image for Creating a winning E-business
Creating a winning E-business
by 
Napier, H. Albert, 1944-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
site audiences -- Web site organization -- Web site pages -- Web site structure -- Web site storyboard
Available: Copies:
104. 
Cover image for Casting gender : women and performance in intercultural context
Casting gender : women and performance in intercultural context
by 
Lengel, Laura B.
Format: 
Books
Publication Date 
2005
Excerpt: 
function within the lived spaces of its performers and audiences, asking how women artists/scholars embody
Available: Copies:
105. 
Cover image for Theatrical events : borders, dynamics, frames
Theatrical events : borders, dynamics, frames
Theatrical events : borders, dynamics, frames
by 
Cremona, Vicki Ann.
Format: 
Books
Publication Date 
2004
Excerpt: 
Theater audiences.
Available: Copies:
106. 
Cover image for Assessment clear and simple : a practical guide for institutions, departments, and general education
Assessment clear and simple : a practical guide for institutions, departments, and general education
by 
Walvoord, Barbara E. Fassler, 1941-
Table of contents http://www.loc.gov/catdir/toc/ecip0412/2003027457.html
Publisher description http://www.loc.gov/catdir/description/wiley041/2003027457.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003027457.html
Format: 
Books
Publication Date 
2004
Excerpt: 
of Audiences and Purposes for Assessment -- App. E. Institution-Wide Data to Assess Institution
Available: Copies:
107. 
Cover image for Speaking as a professional : enhance your therapy or coaching practice through presentations, workshops, and seminars
Speaking as a professional : enhance your therapy or coaching practice through presentations, workshops, and seminars
by 
Grandstaff, Dan.
Table of contents http://www.loc.gov/catdir/toc/fy051/2004046530.html
Format: 
Books
Publication Date 
2004
Excerpt: 
your audiences -- Planning and preparing your presentation -- Delivering an effective presentation
Available: Copies:
108. 
Cover image for Qualitative research practice
Qualitative research practice
by 
Seale, Clive.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0657/2003103976-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2003103976-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2003103976-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Audiences and Applications -- Preparing and Evaluating Qualitative Research Proposals / Qualitative
Available: Copies:
109. 
Cover image for Corporate communications : a 21st century primer
Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public
Available: Copies:
110. 
Cover image for The media student's book
The media student's book
by 
Branston, Gill.
Table of contents Kostenfrei
Format: 
Books
Publication Date 
2003
Excerpt: 
representation -- Case study: stardom and celebrity -- Ideologies and power -- Case study: news -- Audiences
Available: Copies:
111. 
Cover image for Social marketing : improving the quality of life
Social marketing : improving the quality of life
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
Audience and the Competition -- Pt. IV. Developing Social Marketing Strategies -- Ch. 9. Product: Designing
Available: Copies:
112. 
Cover image for Captive audience : media, masculinity, and power in prisons
Captive audience : media, masculinity, and power in prisons
by 
Jewkes, Yvonne, 1966-
Table of contents http://www.loc.gov/catdir/toc/fy031/2002283127.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Captive audience : media, masculinity, and power in prisons / Jewkes, Yvonne, 1966-
Available: Copies:
113. 
Cover image for The interplay of influence : news, advertising, politics, and the mass media
The interplay of influence : news, advertising, politics, and the mass media
by 
Jamieson, Kathleen Hall.
Format: 
Books
Publication Date 
2000
Excerpt: 
Mass media -- Audiences.
Available: Copies:
114. 
Cover image for Say it with presentations : how to design and deliver successful business presentations
Say it with presentations : how to design and deliver successful business presentations
by 
Zelazny, Gene.
Format: 
Books
Publication Date 
2000
Excerpt: 
So You've Been Asked to Give a Presentation -- Audience's Bill of Rights -- Define the Situation
Available: Copies:
115. 
Cover image for McQuail's mass communication theory
McQuail's mass communication theory
by 
McQuail, Denis.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
; issues, concepts and methods of analysis -- Media genres and texts -- pt. 5 Audiences. Audience theory
Available: Copies:
116. 
Cover image for An introduction to film studies
An introduction to film studies
by 
Nelmes, Jill, 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
1. Introduction / Jill Nelmes -- Pt. 1. Institutions, Audiences and Technology. 2. Cinema as
Available: Copies:
117. 
Cover image for The media student's book
The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
1999
Excerpt: 
31. Case study: Local newspapers and advertising -- 32. Audiences -- 33. Case study: Selling
Available: Copies:
118. 
Cover image for Communication planning : an integrated approach
Communication planning : an integrated approach
by 
Ferguson, Sherry Devereaux.
Format: 
Books
Publication Date 
1999
Excerpt: 
the Psychology of Audiences: Beliefs, Attitudes, Values, and Needs. 8. The Bases of Source Credibility
Available: Copies:
119. 
Cover image for Propaganda and persuasion
Propaganda and persuasion
by 
Jowett, Garth.
Format: 
Books
Publication Date 
1999
Excerpt: 
developing audiences, propaganda and persuasion theory and research, and the use of propaganda in
Available: Copies:
120. 
Cover image for Audience analysis
Audience analysis
by 
McQuail, Denis.
Format: 
Books
Publication Date 
1997
Excerpt: 
Audience analysis / McQuail, Denis.
Available: Copies:
121. 
Cover image for Dear reader : the conscripted audience in nineteenth century British fiction
Dear reader : the conscripted audience in nineteenth century British fiction
by 
Stewart, Garrett.
Format: 
Books
Publication Date 
1996
Excerpt: 
Dear reader : the conscripted audience in nineteenth century British fiction Stewart, Garrett.
Available: Copies:
122. 
Cover image for Introduction to communication. Course book 1, The basics
Introduction to communication. Course book 1, The basics
Introduction to communication. Course book 1, The basics
by 
Steinberg, Sheila.
Format: 
Books
Publication Date 
1994
Excerpt: 
communication. The mass communicator. The mass medium. Mass-communication audiences.
Available: Copies:
123. 
Cover image for Star gazing : Hollywood cinema and female spectatorship
Star gazing : Hollywood cinema and female spectatorship
Star gazing : Hollywood cinema and female spectatorship
by 
Stacey, Jackie.
Format: 
Books
Publication Date 
1994
Excerpt: 
Motion picture audiences.
Available: Copies:
124. 
Cover image for The unpredictable past : explorations in American cultural history
The unpredictable past : explorations in American cultural history
by 
Levine, Lawrence W.
Format: 
Books
Publication Date 
1993
Excerpt: 
14. The Folklore of Industrial Society: Popular Culture and Its Audiences.
Available: Copies:
125. 
Cover image for The Adoring audience : fan culture and popular media
The Adoring audience : fan culture and popular media
by 
Lewis, Lisa A.
Format: 
Books
Publication Date 
1992
Excerpt: 
The Adoring audience : fan culture and popular media / Lewis, Lisa A.
Available: Copies:
126. 
Cover image for Desperately seeking the audience
Desperately seeking the audience
by 
Ang, Ien.
Format: 
Books
Publication Date 
1991
Excerpt: 
Desperately seeking the audience / Ang, Ien.
Available: Copies:
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