IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
2 Results Found Subscribe to search results
00IIE
Print
1. 
Cover image for Consumer behavior : science and practice
Consumer behavior : science and practice
Consumer behavior : science and practice
by 
Kardes, Frank R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior : science and practice / Kardes, Frank R.
Available: Copies:
2. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
advanced summary of the host of psychological processes that influence advertising effectiveness."Frank R
Available: Copies:
Limit Search Results
Access Level
Author
Format
Material Type
Language
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location