Persuasion : reception and responsibility

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Title:

Persuasion : reception and responsibility

Author:

Larson, Charles U.

ISBN:

9781133490531

Personal Author:

Larson, Charles U.

Edition:

13th ed.

Publication Information:

Belmont, Calif. : Wadsworth Cengage Learning, c2013.

Physical Description:

xxvi, 481 p. : ill. ; 24 cm.

Series:

Wadsworth series in communication studies

General Note:

"International edition"-Cover.

Formerly CIP.

Subject Term:

Persuasion (Psychology)

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025563400	303.342 L334P 2013	1	Searching... Unknown

Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today's 24/7 networked and media-saturated world. The new edition offers an expanded emphasis on ethics as well as increased coverage of the impact of fast-growing social network media. Packed with vivid illustrations and real-world examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition demonstrates persuasion in action and encourages readers to apply what they learn to everyday life.

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