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1. 
Cover image for Handbook of customer satisfaction and loyalty measurement
by 
Hill, Nigel, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
Handbook of customer satisfaction and loyalty measurement / Hill, Nigel, 1952-
Available:
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2. 
Cover image for Customer service : career success through customer loyalty
by 
Timm, Paul R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer service : career success through customer loyalty / Timm, Paul R.
Available:
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3. 
Cover image for Seven power strategies for building customer loyalty
by 
Timm, Paul R.
Format: 
Books
Publication Date 
2001
Excerpt: 
Seven power strategies for building customer loyalty / Timm, Paul R.
Available:
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4. 
Cover image for Harvard business review on increasing customer loyalty.
Format: 
Books
Publication Date 
2011
Excerpt: 
Harvard business review on increasing customer loyalty.
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5. 
Cover image for Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
by 
Paharia, Rajat.
Format: 
Books
Publication Date 
2013
Excerpt: 
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /
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6. 
Cover image for Researching customer satisfaction & loyalty : how to find out what people really think
by 
Szwarc, Paul.
Format: 
Books
Publication Date 
2005
Excerpt: 
Researching customer satisfaction & loyalty : how to find out what people really think / Szwarc
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7. 
Cover image for Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
by 
Hasen, Jeff, 1958-
Format: 
Books
Publication Date 
2012
Excerpt: 
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices / Hasen
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8. 
Cover image for Predicting market success : new ways to measure customer loyalty and engage customers with your brand
by 
Passikoff, Robert, 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
Predicting market success : new ways to measure customer loyalty and engage customers with your
Available:
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9. 
Cover image for Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty
by 
Van Hooser, Phillip, 1957-
Format: 
Books
Publication Date 
2005
Excerpt: 
Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty / Van Hooser
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10. 
Cover image for The loyalty effect : the hidden force behind growth, profits, and lasting value
by 
Reichheld, Frederick F.
Format: 
Books
Publication Date 
2001 1996
Excerpt: 
The loyalty effect : the hidden force behind growth, profits, and lasting value / Reichheld
Available:
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11. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty
Available:
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12. 
Cover image for Small data : the tiny clues that uncover huge trends
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2016
Excerpt: 
membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of
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13. 
Cover image for Extreme killing : understanding serial and mass murder
by 
Fox, James Alan author.
Format: 
Books
Publication Date 
2015
Excerpt: 
mass murder illustrates the many violent expressions of power, revenge, terror, greed, and loyalty
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14. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and
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15. 
Cover image for Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Highlight: WOM and Loyalty -- Case Study: Shout Out Louds: Blue Ice -- Further Reading -- References -- pt
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16. 
Cover image for Ubuntu : shaping the current workplace with (African) wisdom
by 
Msila, Vuyisile author.
Format: 
Books
Publication Date 
2015
Excerpt: 
; Performance ; Loyalty ; Openness ; Honesty ; Transformational leadership." --Back cover.
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17. 
Cover image for Quality management for organizational excellence : introduction to total quality
by 
Goetsch, David L.
Format: 
Books
Publication Date 
2014
Excerpt: 
competitive advantage -- Partnering and strategic alliances -- Customer satisfaction, retention, and loyalty
Available:
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18. 
Cover image for Strategy implementation
by 
Verweire, Kurt.
Format: 
Books
Publication Date 
2014
Excerpt: 
processes: measures that improve customer loyalty -- Organizational behaviour: creating a strong customer
Available:
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19. 
Cover image for Research handbook on directors' duties
by 
Paolini, Adolfo, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
/ Directors' duties in China / A brief note on directors' duties of care and loyalty in Portugal / The limits
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20. 
Cover image for Services marketing : an interactive approach
by 
Fisk, Raymond P.
Format: 
Books
Publication Date 
2014
Excerpt: 
rendered -- Promoting the interactive service experience -- Building customer loyalty through service
Available:
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21. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
processing models -- 3.7.Customer buying models -- 3.8.Loyalty models -- 3.9.Social media models -- 3.10
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22. 
Cover image for Superstar leadership : a 31-day plan to motivate people, communicate positively, and get everyone on your side
by 
Conlow, Rick.
Format: 
Books
Publication Date 
2013
Excerpt: 
? Electrify your department? Increase customer loyalty, sales, and productivity while simultaneously
Available:
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23. 
Cover image for Selling through someone else : how to use agile sales networks and partners to sell more
by 
Wollan, Robert, 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
transform their "sales" approaches to grow revenue, and enhance customer and brand loyalty. This book
Available:
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24. 
Cover image for Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Increasing involvement levels -- Loyalty -- Purchasing high-tech consumer durables -- Unsought goods
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25. 
Cover image for How to sell to retail : the secrets of getting your product to market
by 
Rayner, Clare.
Format: 
Books
Publication Date 
2013
Excerpt: 
Big! -- 10.Expansion -- Introduction -- Delivering on your promises to secure customer loyalty
Available:
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26. 
Cover image for Mercenaries in asymmetric conflicts
by 
Fitzsimmons, Scott, 1980-
Format: 
Books
Publication Date 
2013
Excerpt: 
group, enhance their technical proficiency, and develop a sense of loyalty to their fellow fighters will
Available:
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27. 
Cover image for Marketing database analytics : transforming data for competitive advantage
by 
Banasiewicz, Andrew D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Complex -- The Evaluation Process -- Loyalty Segmentation -- Mini-Case 9.1: Segmenting the Leisure Boating
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28. 
Cover image for Outlaw : fight for your customers & sell without fear
by 
Leyshan, Trent, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
, loyalty, and repeat business. In Outlaw, author and sales expert Trent Leyshan uses straightforward
Available:
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29. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- The online world
Available:
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30. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
' Changing Needs / Angela Hausman -- 12.Consumer Trust and Loyalty in e-Tail / Lin Guo -- 13.Toward a Theory
Available:
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31. 
Cover image for Brand management : Principles and Practices
by 
Dutta, Kirti.
Format: 
Books
Publication Date 
2012
Excerpt: 
loyalty -- Company image -- Brand community -- Brand elements -- Corporate societal marketing -- Perceived
Available:
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32. 
Cover image for E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
communication -- 3.2.Market fragmentation -- 3.3.Brand loyalty -- Summary -- 4.Marketing instruments -- 4.1
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33. 
Cover image for The little book of big customer satisfaction measurement
by 
Rao, Ajit, 1962-
Format: 
Books
Publication Date 
2012
Excerpt: 
measurement tools -- Converging brand and the customer -- The loyalty convergence -- NPS : is it the ultimate
Available:
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34. 
Cover image for Wired and dangerous : how your customers have changed and what to do about it
by 
Bell, Chip R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer loyalty.
Available:
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35. 
Cover image for Corporate social strategy : stakeholder engagement and competitive advantage
by 
Husted, Bryan, 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good
Available:
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Format: 
Video disc
Publication Date 
2011
Excerpt: 
Marriages of royalty and nobility -- Great Britain -- History -- 21st century.
Available:
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37. 
Cover image for Bad apples : identify, prevent & manage negative behaviour at work
by 
Furnham, Adrian.
Format: 
Books
Publication Date 
2011
Excerpt: 
Threat -- Bringing Them In -- Weeding Out -- Security At Work, -- Developing Loyalty And Commitment
Available:
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38. 
Cover image for Music, movies, meanings, and markets : cinemajazzamatazz
by 
Holbrook, Morris B.
Format: 
Books
Publication Date 
2011
Excerpt: 
meanings in motion pictures : commerce, art, and Brando loyalty -- or -- De Niro, my God, to thee. Commerce
Available:
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39. 
Cover image for The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
by 
Aaker, Jennifer Lynn.
Format: 
Books
Publication Date 
2010
Excerpt: 
customer loyalty. Leverage the power of design thinking and psychological research with practical
Available:
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40. 
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
? -- How many members to recruit? -- How to engage? -- What does engagement yield -- Customer loyalty and
Available:
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41. 
Cover image for Services marketing : a contemporary approach
by 
Boshoff, Christo.
Format: 
Books
Publication Date 
2009
Excerpt: 
communications -- Managing demand and capacity -- Building customer relationship and loyalty -- Service recovery.
Available:
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42. 
Cover image for Throwing sheep in the boardroom : how online social networking will transform your life, work and world
by 
Fraser, Matthew, 1958-
Format: 
Books
Publication Date 
2008
Excerpt: 
-- 3 It's a small world: exit, voice and loyalty -- 4 We Googled you: the privacy paradox -- 5 Virtual
Available:
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44. 
Cover image for Care packages for your customers : an idea a week to enhance customer service
by 
Glanz, Barbara A.
Format: 
Books
Publication Date 
2007
Excerpt: 
Customer loyalty.
Available:
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45. 
Cover image for Consumer behaviour
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2006
Excerpt: 
buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value
Available:
Copies:
47. 
Cover image for Value-driven channel strategy : extending the lean approach
by 
Reidenbach, R. Eric.
Format: 
Books
Publication Date 
2006
Excerpt: 
analysis : a process overview -- Becoming lean -- Vsa in action -- Managing channel loyalty : a necessary
Available:
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48. 
Cover image for Connecting with your customers.
by 
Harvard Business School.
Format: 
Books
Publication Date 
2006
Excerpt: 
loyalty -- Do you know how much your customers are really worth to you? / Uta Werner -- Questions about
Available:
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49. 
Cover image for Strategic database marketing
by 
Hughes, Arthur Middleton.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
, frequency, monetary analysis -- 6. Communicating with customers -- 7. Customer retention and loyalty -- 8
Available:
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50. 
Cover image for Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Customer focus and managing customer loyalty -- Marketing performance and marketing profitability
Available:
Copies:
51. 
Cover image for Us and them : understanding your tribal mind
by 
Berreby, David.
Format: 
Books
Publication Date 
2005
Excerpt: 
celebrate it, as if loyalty and faith were never misused. David Berreby describes a third alternative: how
Available:
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52. 
Cover image for Extreme killing : understanding serial and mass murder
by 
Fox, James Alan.
Format: 
Books
Publication Date 
2005
Excerpt: 
terror or revenge -- Killing for expediency -- For love and loyalty -- Murder without guilt -- The
Available:
Copies:
54. 
Cover image for The West's road to 9/11 : resisting, appeasing, and encouraging terrorism since 1970
by 
Carlton, David, 1938-
Format: 
Books
Publication Date 
2005
Excerpt: 
insurgents. A work so lacking in loyalty to either liberal or neo-conservative icons will inevitably draw
Available:
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55. 
Cover image for 101 marketing strategies for accounting, law, consulting, and professional services firms
by 
Waugh, Troy.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Ch. 14. Great Service Builds Loyalty -- Ch. 15. Building Profits -- Ch. 16. Offering Dessert -- Ch
Available:
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by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2004
Excerpt: 
loyalty -- Service metrics and technology -- Service product -- Physical evidence -- People -- Process
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57. 
Cover image for Gangs
by 
Tilley, Nick.
Format: 
Books
Publication Date 
2004
Excerpt: 
. scott H. Decker and G. David Curry (2002), 'Gangs, gang homicides, and gang loyalty : organized crimes
Available:
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58. 
Cover image for Consumer insight : how to use data and market research to get closer to your customer
by 
Stone, Merlin, 1948-
Format: 
Books
Publication Date 
2004
Excerpt: 
consumers -- Sharing consumer insight - partnerships and loyalty schemes -- Privacy, risk, and good and bad
Available:
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59. 
Cover image for An atlas of interpersonal situations
by 
Kelley, Harold H.
Format: 
Books
Publication Date 
2003
Excerpt: 
: trading loyalty for justice. 7. Chicken: death before dishonor. 8. Hero: let's do it your way. 9
Available:
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60. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products
Available:
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61. 
Cover image for Mastering the complex sale : how to compete and win when the stakes are high!
by 
Thull, Jeff, 1949-
Format: 
Books
Publication Date 
2003
Excerpt: 
rather than confrontation, and the most formidable barrier of all to your competition - customer loyalty
Available:
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by 
Neal, Cathy M.
Format: 
Books
Publication Date 
2002
Excerpt: 
loyalty -- Part Two. Internal Influences: 8. Perception; 9. Learning and memory; 10. Motivation
Available:
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63. 
Cover image for Customer equity : building and managing relationships as valuable assets
by 
Blattberg, Robert C., 1942-
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer loyalty.
Available:
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64. 
Cover image for Direct and interactive marketing
by 
Sargeant, Adrian.
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer Loyalty -- 7. Testing and Research -- 8. Analytical Procedures -- 9. Agencies and Direct Marketing
Available:
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65. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches
Available:
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66. 
Cover image for Intellectual capital : the new wealth of organizations
by 
Stewart, Thomas A., 1948-
Format: 
Books
Publication Date 
1999
Excerpt: 
company's people, the loyalty of its customers, and the collective knowledge embodied in an organization
Available:
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67. 
Cover image for Exploring direct marketing
by 
O'Malley, Lisa.
Format: 
Books
Publication Date 
1999
Excerpt: 
, Retention and Loyalty -- 7. Relationship Marketing -- 8. Direct Marketing Media -- 9. The Internet -- 10
Available:
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68. 
Cover image for Global management : universal theories and local realities
by 
Ibarra Colado, Eduardo.
Format: 
Books
Publication Date 
1999
Excerpt: 
: internationalization and the management text / Albert J. Mills & Jean Hatfield -- 3. 'If you really want loyalty
Available:
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69. 
Cover image for Emotional intelligence at work : the untapped edge for success
by 
Weisinger, Hendrie.
Format: 
Books
Publication Date 
1998
Excerpt: 
If you think analytical skills, company loyalty, or even competence is the key to success in the
Available:
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70. 
Cover image for Command performance : the art of delivering quality service
Format: 
Books
Publication Date 
1994
Excerpt: 
L. Heskett -- The New Productivity Challenge / Peter F. Drucker -- Loyalty-Based Management
Available:
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