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Hospitality sales and promotion : strategies for success

Taylor, Derek, 1932 August 5-

Format:

Books

Publication Date

2001

Excerpt:

Hospitality sales and promotion : strategies for success / Taylor, Derek, 1932 August 5-

Available: Copies:

Sales promotion : how to create, implement and integrate campaigns that really work.

Mullin, Roddy.

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion : how to create, implement and integrate campaigns that really work. Mullin, Roddy.

Available: Copies:

Cover image for The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,

The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,

Clemente, Mark N.

Format:

Books

Publication Date

2002

Excerpt:

, advertising, public relations, direct marketing, market research, sales promotion, / Clemente, Mark N.

Available: Copies:

Market place : an insight into advertising, marketing, research, sales promotion.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Market place : an insight into advertising, marketing, research, sales promotion.

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

Available: Copies:

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Sales promotion.

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951- author.

Format:

Books

Publication Date

2018

Excerpt:

Sales promotion.

Available: Copies:

Global marketing

Keegan, Warren J. author.

Format:

Books

Publication Date

2015

Excerpt:

-- Global marketing communications decisions ii: sales promotion, personal selling, and special forms of

Available: Copies:

Advertising & promotion.

Hackley, Christopher E., author.

Format:

Books

Publication Date

2015

Excerpt:

Sales promotion.

Available: Copies:

10.

Routledge handbook of medical law and ethics

Joly, Yann, 1973- editor.

Cover image http://images.tandf.co.uk/common/jackets/websmall/978041562/9780415628181.jpg

Format:

Books

Publication Date

2015

Excerpt:

-health / Stefan Callens and Laura Boddez -- Promotion and sales of self-tests on the Internet / Elke Sleurs

Available: Copies:

11.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

Sales promotion.

Available: Copies:

12.

Business communication

Daniels, Dawn, author.

Format:

Books

Publication Date

2014

Excerpt:

Clients -- The sales promotion letter -- The circular -- Reply to a letter of enquiry -- Reply to a letter

Available: Copies:

13.

Nontraditional media in marketing and advertising

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Excerpt:

-- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales

Available: Copies:

14.

Measuring marketing : 110+ key metrics every marketer needs

Davis, John, 1960 February 17- author.

Format:

Books

Publication Date

2013

Excerpt:

-- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online

Available: Copies:

15.

Marketing

Kotler, Philip, 1931-

Format:

Books

Publication Date

2013

Excerpt:

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

Available: Copies:

16.

The complete marketer : 60 essential concepts for marketing excellence

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling

Available: Copies:

17.

Music business handbook and career guide

Baskerville, David.

Format:

Books

Publication Date

2013

Excerpt:

Guild of America -- Contract -- Demonstration recordings -- Local promotion -- Promotion by mail and

Available: Copies:

18.

Essentials of marketing

Brassington, Frances.

Format:

Books

Publication Date

2013

Excerpt:

communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing

Available: Copies:

19.

Consumer behaviour

Blythe, Jim.

Format:

Books

Publication Date

2013

Excerpt:

-- Price -- Place -- Promotion -- People -- Process -- Physical evidence -- Further reading -- References.

Available: Copies:

20.

Promo 2

O'Guinn, Thomas.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion -- Management.

Available: Copies:

21.

Emarketing excellence : planning and optimizing your digital marketing

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2013

Excerpt:

.Product -- 2.6.Price -- 2.7.Place -- 2.8.Promotion -- 2.9.People -- 2.10.Physical evidence -- 2.11.Process

Available: Copies:

22.

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

Sales promotion.

Available: Copies:

23.

Marketing management : a value-creation process

Jolibert, Alain. Marketing management.

Format:

Books

Publication Date

2012

Excerpt:

forms of communication -- Distribution management -- Sales management -- Direct marketing

Available: Copies:

24.

Marketing concepts and strategies

Dibb, Sally, 1963-

Format:

Books

Publication Date

2012

Excerpt:

management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the

Available: Copies:

25.

Introduction to marketing

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2011

Excerpt:

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

Available: Copies:

26.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

27.

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion.

Available: Copies:

28.

Advertising and promotion : in integrated marketing communications

Hackley, Christopher E.

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion.

Available: Copies:

29.

Advertising and promotion : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

30.

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing

Williams, Alison.

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

31.

Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

32.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html

Format:

Books

Publication Date

2009

Excerpt:

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

Available: Copies:

33.

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

McDonald, Malcolm.

Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html

Format:

Books

Publication Date

2008 2007 2002

Excerpt:

objectives and strategies -- 7. Advertising and sales promotion strategies -- 8. Sales strategies -- 9. Price

Available: Copies:

34.

Toyota culture : the heart and soul of the Toyota way

Liker, Jeffrey K.

Format:

Books

Publication Date

2008

Excerpt:

and consistent HR policies and practices -- Slow promotion and rewards for teamwork -- Hoshin Kanri

Available: Copies:

35.

How to market, advertise, and promote your business or service in your own backyard

Egelhoff, Tom.

Format:

Books

Publication Date

2008

Excerpt:

Sales promotion.

Available: Copies:

36.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Available: Copies:

37.

Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Available: Copies:

38.

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

points -- 43. Cost per gross rating point -- 44. Sales premiums -- 45. Promotion profit -- 46. Response

Available: Copies:

39.

Business marketing management : B2B

Hutt, Michael D.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html

Format:

Books

Publication Date

2007

Excerpt:

Management -- Pricing Strategy for Business Markets Business Marketing Communications: Advertising and Sales

Available: Copies:

40.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

2007

Excerpt:

strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan

Available: Copies:

41.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2007

Excerpt:

Sales promotion.

Available: Copies:

42.

Marketing management

Winer, Russell S.

Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html

Format:

Books

Publication Date

2007

Excerpt:

-- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and

Available: Copies:

43.

Marketing management : a value-creation process

Dubois, Pierre-Louis.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html

Format:

Books

Publication Date

2007

Excerpt:

. Sales promotion -- 16. Direct marketing.

Available: Copies:

44.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

Available: Copies:

45.

Magnetic selling : develop the charm and charisma that attract customers and maximize sales

Bly, Robert W.

Format:

Books

Publication Date

2006

Excerpt:

Sales promotion.

Available: Copies:

46.

Tourism Marketing for cities and towns : using branding and events to attract tourism

Kolb, Bonita M.

Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html

Format:

Books

Publication Date

2006

Excerpt:

City promotion.

Available: Copies:

47.

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Sales promotion.

Available: Copies:

48.

Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

Available: Copies:

49.

Marketing across cultures

Usunier, Jean-Claude.

Format:

Books

Publication Date

2005

Excerpt:

sales promotion -- 13. Language, culture and communication -- 14. Intercultural marketing communications

Available: Copies:

50.

Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations

Available: Copies:

51.

Business-to-business marketing : relationships, systems and communications

Fill, Chris.

Format:

Books

Publication Date

2005

Excerpt:

Sales promotion.

Available: Copies:

52.

Introduction to foodservice

Payne-Palacio, June.

Format:

Books

Publication Date

2005

Excerpt:

Merchandising: Sales Promotion: Promotion Planning -- Branding -- APPENDIX AA -- Principles of

Available: Copies:

53.

Integrated marketing communication

Bothma, Neels.

Format:

Books

Publication Date

2005

Excerpt:

Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public

Available: Copies:

54.

Strategic advertising management

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

Sales promotion.

Available: Copies:

55.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Sales promotion.

Available: Copies:

56.

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion

Available: Copies:

57.

Dictionary of marketing communications

Govoni, Norman A. P.

Table of contents http://www.loc.gov/catdir/toc/ecip042/2003007359.html

Format:

Books

Publication Date

2004

Excerpt:

concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public

Available: Copies:

58.

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Sales promotion.

Available: Copies:

59.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail

Available: Copies:

60.

Marketing and promotional strategy

Gelder, Darren.

Format:

Books

Publication Date

2003

Excerpt:

Sales promotion -- Problems, exercises, etc.

Available: Copies:

61.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion

Available: Copies:

62.

Marketing communications : contexts, strategies, and applications

Fill, Chris.

Format:

Books

Publication Date

2002

Excerpt:

Sales promotion.

Available: Copies:

63.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

mix -- Relationship building: direct marketing, personal selling, and sales promotion -- Relationship

Available: Copies:

64.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

Available: Copies:

65.

Advertising promotion : supplemental aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2000

Excerpt:

Sales promotion.

Available: Copies:

66.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Excerpt:

objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The

Available: Copies:

67.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting

Available: Copies:

68.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Promotion. 10. Relationship Building: Public Relations, Sponsorship, and Corporate Advertising -- Pt. 4

Available: Copies:

69.

Business marketing

Brierty, Edward G., 1925-

Format:

Books

Publication Date

1998

Excerpt:

Service -- Ch. 15. Planning and Developing the Sales Force -- Ch. 16. Organizing and Controlling a Sales

Available: Copies:

70.

Promotional strategy : marketing communications in practice

Koekemoer, Ludi.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

71.

Achieving excellence in selling : the South African approach

Blem, Norman.

Format:

Books

Publication Date

1997

Excerpt:

Sales promotion.

Available: Copies:

72.

Marketing : contemporary concepts and practices

Schoell, William F.

Format:

Books

Publication Date

1995

Excerpt:

Logistics. Ch. 14. Retailing --Sect. V. Promotion. Ch. 15. The Promotion Effort. Ch. 16. Advertising. Ch. 17

Available: Copies:

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Shimp, Terence A.

(5)

Belch, George E. (George Edward), 1951-

(4)

(4)

(3)

(2)

(2)

Bowen, John (John T.), 1948-

(2)

(2)

(2)

(2)

(2)

(2)

(2)

(2)

Van Heerden, Neels, 1957-

(2)

Allen, Chris T.

(1)

Armstrong, Gary (Gary M.), author.

(1)

Baskerville, David.

(1)

Baskerville, Tim.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

Bird, Steve.

(1)

Blakeman, Robyn, 1958-

(1)

(1)

(1)

(1)

(1)

(1)

Brassington, Frances.

(1)

Brierty, Edward G., 1925-

(1)

Burnett, John, 1944-

(1)

Center for Quality People and Organizations.

(1)

Chaffey, Dave, 1963-

(1)

Clarke, Jackie, 1966-

(1)

Clemente, Mark N.

(1)

Cook, Gordon, 1948-

(1)

Cravens, David W.

(1)

Daniels, Dawn, author.

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

Dibb, Sally, 1963-

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Dubois, Pierre-Louis.

(1)

Duncan, Tom (Thomas R.)

(1)

Eckles, Robert W., 1927-

(1)

(1)

(1)

(1)

(1)

Fill, Chris. Marketing communications.

(1)

Fill, Karen.

(1)

Gelder, Darren.

(1)

Govoni, Norman A. P.

(1)

Green, Mark C., author.

(1)

Guiltinan, Joseph P.

(1)

Hackley, Christopher E.

(1)

Hackley, Christopher E., author.

(1)

Hackley, Rungpaka Amy, author.

(1)

Hair, Joseph F.

(1)

Hair, Joseph F., Jr., 1944-

(1)

Horn, Jenni Middleton, author.

(1)

Hoseus, Michael.

(1)

Hunter, Amie, author.

(1)

Institute of Marketing Management.

(1)

Institute of Marketing.

(1)

Jolibert, Alain.

(1)

Jolibert, Alain. Marketing management.

(1)

Joly, Yann, 1973- editor.

(1)

Keegan, Warren J. author.

(1)

Keller, Kevin Lane, 1956-

(1)

Knoppers, Bartha Maria, editor.

(1)

Koekemoer, Ludi.

(1)

Kolb, Bonita M.

(1)

Kotler, Philip, 1931-

(1)

Kotler, Philip, author.

(1)

(1)

(1)

(1)

(1)

McDaniel, Carl, Jr., 1941-

(1)

McGhie, Venicia, author.

(1)

Meldrum, Mike.

(1)

Middleton, Victor T. C.

(1)

Moriarty, Sandra E. (Sandra Ernst)

(1)

Mulder, D. (Dalmé)

(1)

Mühlbacher, Hans, 1949-

(1)

O'Guinn, Thomas.

(1)

Opresnik, Marc O. (Marc Oliver), 1969- contributor.

(1)

(1)

(1)

(1)

(1)

Reeder, Robert R., 1935-

(1)

Reeder, Robert R., 1935- Industrial marketing.

(1)

Schoell, William F.

(1)

Semenik, Richard J.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

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Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

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Smith, P. R. (Paul Russell), 1957-

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Stanton, William J.

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Taylor, Derek, 1932 August 5-

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Theis, Monica.

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Usunier, Jean-Claude.

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Van Jaarsveldt, Marita, author.

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Van Rooyen, Rob.

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Van Vuuren, Tania, author.

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Walker, Bruce J.

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Wells, William, 1926-

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Format

(70)

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Item Category 1

Material Type

Language

(72)

Shelf Location

Publication Date

Subject

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Communication in marketing.

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Marketing -- Management.

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Direct marketing.

(5)

Tourism -- Marketing.

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Advertising -- Management.

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Hospitality industry -- Marketing.

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Marketing -- Planning.

(3)

Tourisme -- Marketing.

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Advertising -- Brand name products.

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Advertising -- Social aspects.

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Advertising -- South Africa.

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Australian

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Communicatie.

(2)

Industrial marketing -- Management -- Case studies.

(2)

Kommunikation.

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Marketing -- Evaluation.

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Marketing channels.

(2)

Marketing research.

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Reclame.

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Sales promotion -- South Africa.

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Strategic planning.

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Toerisme.

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Advertising -- Textbooks.

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Alternative mass media.

(1)

Automobile industry and trade -- Case studies.

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Automobiles, Foreign -- Case studies.

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Bedrijfsplanning.

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Biomedical Research -- legislation & jurisprudence.

(1)

Branding (Marketing)

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Business communication.

(1)

Canales de comercialización.

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City promotion.

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Communication en marketing.

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Communication in marketing -- Dictionaries.

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Communication in marketing -- South Africa.

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Communication.

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Comunicación en mercadeo.

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Consumer behavior.

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Contaminaðcäao de alimentos (prevenðcäao e controle)

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Corporate culture -- Case studies.

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Ethics, Medical.

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Evaluation.

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Export marketing -- Social aspects.

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Export marketing.

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Food service management.

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Higiene de alimentos

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Hospitality industry -- Management.

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Hôtels -- Gestion.

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Industrial marketing.

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Integriertes Management.

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Intercultural communication.

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International business enterprises -- Social aspects.

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International trade.

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Internet marketing.

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Kennzahl.

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Kommunikationsmodell.

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Kommunikationsstrategie.

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Leermiddelen (vorm)

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Legislation, Medical.

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Lehrbuch.

(1)

Leistungskennzahl.

(1)

Management -- Case studies.

(1)

Marketing

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Marketing -- Decision making.

(1)

Marketing -- Dictionaries.

(1)

Marketing -- Gestion.

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Marketing -- Handbooks, manuals, etc.

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Marketing -- Management -- Case studies.

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Marketing -- Mathematical models.

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Marketing -- Prise de décision.

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Marketing -- Problems, exercises, etc.

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Marketing -- South Africa.

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Marketing -- Textbooks.

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Medical laws and legislation.

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Mercadeo industrial -- Administración -- Estudio de casos.

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Message publicitaire.

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Messung.

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Music -- Vocational guidance -- United States -- Handbooks, manuals, etc.

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Music trade -- Vocational guidance -- United States -- Handbooks, manuals, etc.

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New business enterprises -- Management.

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Organizational effectiveness -- Case studies.

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Patient Rights -- legislation & jurisprudence.

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Planejamento de cardâapio

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Promoción de ventas.

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Public Health -- legislation & jurisprudence.

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Sales promotion -- Management.

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Sales promotion -- Problems, exercises, etc.

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Sampling.

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Selling.

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Serviðcos de alimentaðcäao (organizaðcäao e administraðcäao)

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Small business -- Management.

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Small business marketing.

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Strategisch management.

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Stratégie de marketing.

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Tourismus.

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Toyota Jidåosha Kabushiki Kaisha.

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Toyota.

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Unternehmen.

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Utensâilios de alimentaðcäao e culinâaria

(1)

Ventes -- Promotion.

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Villes -- Marketing.

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Wörterbuch (Fachlexikon)

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