advertising -- Mobile marketing -- Demand generation and conversion in B2B markets -- Customer relationship

media marketing -- Lead generation and conversion in B2B markets -- Customer relationship development

Thinking -- Creating Value Through Practices -- A Brand Community -- Marketing Thinking in Practice: How

; Intelligence or problem analysis ; Role of creative/intuitive approach in problem solving ; Idea generation or

social computing ; Revealing new facets of information ; The new generation of self-service: the digital

responses / Jun Yu -- 6.Energy in a bathtub: electricity trade between countries with different generation

-- Introduction -- Financing the total operation: Fourth concept -- Sources and uses of funds -- Generation of

Business model generation : a handbook for visionaries, game changers, and challengers /

Towards the third generation university : Managing the university in transition. Wissema, J. G.

models / Jorunn Grande -- 12. The impact of global value chains on Andalusian tourism SMEs / Pilar Tejada

Solidarity -- Debonairs Pizza -- The Hotdog Café Story -- Low-cost airlines -- Value-based competiton in the

Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI /

-- Understanding the Ages -- Getting To Know The Value Populations -- The Patriots An Overview -- The Patriots