Search Results for Publicity.

1.

Publicity, newsletters, and press releases

by

Baverstock, Alison.

Format:

Books

Publication Date

2002

Excerpt:

Publicity, newsletters, and press releases Baverstock, Alison.

Available: Copies:

2.

Conceptual art and the politics of publicity

by

Alberro, Alexander.

Format:

Books

Publication Date

2003

Excerpt:

Conceptual art and the politics of publicity / Alberro, Alexander.

Available: Copies:

3.

Manager's guide to marketing, advertising, and publicity

by

Callen, Barry.

Format:

Books

Publication Date

2010 2009

Excerpt:

Manager's guide to marketing, advertising, and publicity / Callen, Barry.

Available: Copies:

4.

Intimate politics : publicity, privacy and the personal lives of politicians in media-saturated democracies

by

Stanyer, James.

Format:

Books

Publication Date

2013

Excerpt:

Intimate politics : publicity, privacy and the personal lives of politicians in media-saturated

Available: Copies:

5.

Feeding the media beast : an easy recipe for great publicity

by

Mathis, Mark, 1961-

Format:

Books

Publication Date

2002

Excerpt:

Feeding the media beast : an easy recipe for great publicity / Mathis, Mark, 1961-

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6.

Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in between

by

Levine, Michael, 1954-

Format:

Books

Publication Date

2002

Excerpt:

Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in

Available: Copies:

7.

Getting attention : leading-edge lessons for publicity and marketing

by

Kohl, Susan, 1959-

Format:

Books

Publication Date

2000

Excerpt:

Getting attention : leading-edge lessons for publicity and marketing / Kohl, Susan, 1959-

Available: Copies:

8.

Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketing

Format:

Books

Excerpt:

, publicity, direct marketing

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9.

Integrated marketing communication

by

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Available: Copies:

10.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

, publicity, and corporate program -- International advertising and promotion -- Evaluating the social

Available: Copies:

11.

The status of law in world society : meditations on the role and rule of law

by

Kratochwil, Friedrich V. author.

Format:

Books

Publication Date

2014

Excerpt:

, evolution and the issue of the "global community" -- Cosmopolitanism, publicity, and the emergence of a

Available: Copies:

12.

The spiral of silence : new perspectives on communication and public opinion

by

Donsbach, Wolfgang, 1949-

Format:

Books

Publication Date

2014

Excerpt:

Public Opinion and Modes of Publicity / Intercultural Contexts -- World Public Opinion / Cultural

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13.

Public relations cases

by

Hayes, Darrell C.

Format:

Books

Publication Date

2013

Excerpt:

Publicity -- Case studies.

Available: Copies:

14.

Music business handbook and career guide

by

Baskerville, David.

Format:

Books

Publication Date

2013

Excerpt:

deal -- Contracts -- Marketing -- Publicity and public relations -- Sponsorships -- 17. Concert venues

Available: Copies:

15.

Public relations : writing and media techniques

by

Wilcox, Dennis L.

Format:

Regular print

Publication Date

2013

Excerpt:

, media kits, and pitches -- 7. Creating news features and op-eds -- 8. Selecting publicity photos and

Available: Copies:

16.

Collecting, managing, and assessing data using sample surveys

by

Stopher, Peter R.

Format:

Books

Publication Date

2012

Excerpt:

and increasing response rates -- Design issues affecting nonresponse -- Survey publicity -- Use of

Available: Copies:

17.

Becoming a public relations writer : a writing workbook for emerging and established media

by

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2012

Excerpt:

Publicity.

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18.

Cover image for No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses

No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses

by

Kennedy, Dan S., 1954-

Format:

Books

Publication Date

2012

Excerpt:

not so great outdoors-from billboards to lawn signs-getting more while spending less -- Publicity

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19.

Rethinking reputation : how PR trumps marketing and advertising in the new media world

by

Seitel, Fraser P.

Format:

Books

Publication Date

2012

Excerpt:

Internet in publicity.

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20.

Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work

by

Kleiman, Jessica.

Format:

Books

Publication Date

2011

Excerpt:

Publicity.

Available: Copies:

21.

The new relationship marketing : how to build a large, loyal, profitable network using the social Web

by

Smith, Mari, 1966-

Format:

Books

Publication Date

2011

Excerpt:

comprised of quality relationships that garner leads, publicity, sales and more.If you're a businessman or

Available: Copies:

22.

Hands-on social marketing : a step-by-step guide to designing change for good

by

Weinreich, Nedra Kline.

Format:

Books

Publication Date

2011

Excerpt:

implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity

Available: Copies:

23.

Integrated marketing communication : a contemporary approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Available: Copies:

24.

Twitter power : how to dominate your market one tweet at a time

by

Comm, Joel.

Format:

Books

Publication Date

2009

Excerpt:

Twitter members, expand awareness for their product or service, and even handle negative publicity due to

Available: Copies:

25.

Rhetorical and critical approaches to public relations II

by

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2009

Excerpt:

contexts / Creating shared meaning through ethical public relations promotion and publicity. Public

Available: Copies:

26.

Authoritative governance : Policy-making in the age of mediatization.

by

Hajer, Maarten A.

Format:

Books

Publication Date

2009

Excerpt:

Government publicity -- Public opinion.

Available: Copies:

27.

PR therapy : ignite your passion for promoting your products, services, and even yourself!

by

Blakely, Robin.

Format:

Books

Publication Date

2009

Excerpt:

Publicity.

Available: Copies:

28.

Eating the big fish : how challenger brands can compete against brand leaders

by

Morgan, Adam, 1969-

Format:

Books

Publication Date

2009

Excerpt:

Communications and Publicity to enter Social Culture -- 12. The Eighth Credo: Become Idea-Centered, Not Consumer

Available: Copies:

29.

Integrated marketing communications

by

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Available: Copies:

30.

Gravitational marketing : the science of attracting customers

by

Vee, Jimmy, 1975-

Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html

Format:

Books

Publication Date

2008

Excerpt:

through direct mail -- Attracting through print -- Attracting through free publicity -- Attracting through

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31.

Marketing success stories : South African case studies

by

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2008

Excerpt:

-- Circulating what consumers want -- Retail Park Stationers -- Branding through publicity: labour movement

Available: Copies:

32.

Becoming a public relations writer : a writing process workbook for the profession

by

Smith, Ronald D., 1948-

Table of contents only http://www.loc.gov/catdir/toc/ecip0719/2007021602.html

Format:

Books

Publication Date

2008

Excerpt:

Publicity.

Available: Copies:

33.

Managing children's services in the public library

by

Fasick, Adele M.

Format:

Books

Publication Date

2008

Excerpt:

Additional Reading -- Organizing Special Events and Ongoing Programs -- Preparing for an Event -- Publicity

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34.

Public relations cases

by

Hendrix, Jerry A.

Format:

Books

Publication Date

2007

Excerpt:

Publicity -- Case studies.

Available: Copies:

35.

Advertising for dummies

by

Dahl, Gary.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html

Format:

Books

Publication Date

2007

Excerpt:

: Creating Buzz and Using Publicity

Available: Copies:

36.

The public relations writer's handbook : the digital age

by

Aronson, Merry.

Table of contents only http://www.loc.gov/catdir/toc/ecip077/2006101785.html

Format:

Books

Publication Date

2007

Excerpt:

Publicity.

Available: Copies:

37.

Psychology and law : criminal and civil perspectives

by

Roesch, Ronald, 1947-

Format:

Books

Publication Date

2007

Excerpt:

pretrial publicity on juror verdicts : a meta-analytic review. Law and Human Behavior, 23, 219-235

Available: Copies:

38.

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Available: Copies:

39.

Converting customer value : from retention to profit

by

Murphy, John A., 1948-

Table of contents http://www.loc.gov/catdir/toc/ecip0515/2005020017.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005020017-d.html

Format:

Books

Publication Date

2006

Excerpt:

exploiting them for ideas, publicity and profitability in exchange for special care and attention. It

Available: Copies:

40.

Today's public relations : an introduction

by

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2006

Excerpt:

-- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity

Available: Copies:

41.

Fashion brands : branding style from Armani to Zara

by

Tungate, Mark, 1967-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html

Format:

Books

Publication Date

2005

Excerpt:

Available: Copies:

42.

Irresistible empire : America's advance through twentieth-century Europe

by

De Grazia, Victoria.

Table of contents http://www.loc.gov/catdir/toc/fy053/2004059943.html
Book review (H-Net) http://www.h-net.org/review/hrev-a0e4e2-aa
Book review (H-Net) http://www.h-net.org/review/hrev-a0e7m2-aa

Format:

Books

Publication Date

2005

Excerpt:

outmaneuvered the marketplace -- Corporate advertising : how the science of publicity subverted the arts of

Available: Copies:

43.

Murderous methods : Using forensic science to solve lethal crimes

by

Benecke, Mark.

Format:

Books

Publication Date

2005

Excerpt:

measurements -- 4. Fatal crimes, sometimes fatal punishments -- 5. Witnesses, publicity, and dead silence.

Available: Copies:

44.

Writing for the media in southern Africa

by

Nel, François.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005279895-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005279895-d.html

Format:

Books

Publication Date

2005

Excerpt:

, publicity, and advice on how to succeed as a freelancer." "Each chapter contains real-life case studies

Available: Copies:

45.

Integrated marketing communication

by

Bothma, Neels.

Format:

Books

Publication Date

2005

Excerpt:

relations, publicity and sponsorship -- Direct marketing -- E-communication.

Available: Copies:

46.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Internet and Interactive Media -- Ch. 16. Sales Promotion -- Ch. 17. Public Relations, Publicity, and

Available: Copies:

47.

Speaking as a professional : enhance your therapy or coaching practice through presentations, workshops, and seminars

by

Grandstaff, Dan.

Table of contents http://www.loc.gov/catdir/toc/fy051/2004046530.html

Format:

Books

Publication Date

2004

Excerpt:

-- Managing your fear -- Keeping your presentations working for you -- Getting publicity for your

Available: Copies:

48.

Advertising, promotion & supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Available: Copies:

49.

Contemporary advertising

by

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Available: Copies:

50.

The end of advertising as we know it

by

Zyman, Sergio.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html

Format:

Books

Publication Date

2002

Excerpt:

Available: Copies:

51.

Easy step by step guide to building a positive media profile

by

Rowson, Pauline.

Format:

Books

Publication Date

2001

Excerpt:

Publicity -- Handbooks, manuals, etc.

Available: Copies:

52.

Attention! : how to interrupt, yell, whisper, and touch consumers

by

Sacharin, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html

Format:

Books

Publication Date

2001

Excerpt:

Available: Copies:

53.

Public communication campaigns

by

Atkin, Charles K.

Format:

Books

Publication Date

2000

Excerpt:

Publicity.

Available: Copies:

54.

Civil society and the political imagination in Africa : critical perspectives

by

Comaroff, Jean.

Table of Contents http://lcweb.loc.gov/catdir/toc/99023280.html

Format:

Books

Publication Date

1999

Excerpt:

. Staging Politisi: The Dialogics of Publicity and Secrecy in Sierra Leone / Mariane Ferme -- 7. Civil Lives

Available: Copies:

55.

Eating the big fish : how challenger brands can compete against brand leaders

by

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html

Format:

Books

Publication Date

1999

Excerpt:

Credo: Overcommit. The Seventh Credo: Use Advertising and Publicity as a High-Leverage Asset. The Eighth

Available: Copies:

56.

International advertising : communicating across cultures

by

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Excerpt:

Publicité internationale.

Available: Copies:

57.

Marketing the school

by

Marland, Michael.

Format:

Books

Publication Date

1991

Excerpt:

School publicity.

Available: Copies:

58.

Blueprint for public relations,

by

Plackard, Dwight Hillis.

Format:

Books

Publication Date

1947

Excerpt:

Publicity.

Available: Copies:

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