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Political science today

Whitman Cobb, Wendy N., author.

Format:

Books

Publication Date

2024

Excerpt:

attention to the many ways in which politics and political science impact their everyday lives"--

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Key issues in African diplomacy : developments and achievements

Botha, Sven, editor.

Format:

Books

Publication Date

2024

Excerpt:

attention it deserves. This volume bridges this gap by offering a fresh, comprehensive and realistic

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Public relations and communications : from theory to practice

O'Donnell, Aoife, author.

Format:

Books

Publication Date

2023

Excerpt:

practiced today. It devotes attention to the common competencies necessary for success as a communications

Available:

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Research design : qualitative, quantitative, and mixed methods approaches

Creswell, John W., author.

Format:

Books

Publication Date

2023

Excerpt:

specific attention to each methodological approach. The book has been lauded for its language and tone

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The sustainable chef : the environment in culinary arts, restaurants, and hospitality

Gössling, Stefan, author.

Format:

Books

Publication Date

2022

Excerpt:

achieved. Food systems receive growing attention because they link various sustainability dimensions

Available:

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The copywriter's handbook : a step-by-step guide to writing copy that sells

Bly, Robert W., author.

Format:

Books

Publication Date

2020

Excerpt:

, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the

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Planning law

Van Wyk, Jeannie, (DLC)no 00085366 author.

Format:

Books

Publication Date

2020

Excerpt:

second edition, planning law has received increasing attention and the constitutional, legislative and

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Hands-on machine learning with Scikit-Learn, Keras, and TensorFlow : concepts, tools, and techniques to build intelligent systems

Géron, Aurélien, author.

Format:

Books

Publication Date

2019

Excerpt:

; Natural language processing with RNNs and attention ; Representation learning and generative learning

Available:

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Interaction design : beyond human-computer interaction

Sharp, Helen, author.

Format:

Books

Publication Date

2019

Excerpt:

Cognition?; 4.2.1 Attention; 4.2.2 Perception; 4.2.3 Memory; 4.2.4 Learning; 4.2.5 Reading, Speaking, and

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10.

Making sense of research

Tomaselli, Keyan G., 1948- editor.

Format:

Books

Publication Date

2018

Excerpt:

? -- Whereto the digerati with attention spans? -- Paradigm wars, science, literature and numbers: wot's app

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11.

Psychology for teachers

Castle, Paul (Sports psychologist), author.

Companion website https://study.sagepub.com/castlebuckler2e

Format:

Books

Publication Date

2018

Excerpt:

developing child -- 6.4. Attention, concentration and memory -- 6.5. Conclusion -- 6.6. Further reading -- 7

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12.

Advertising creative : strategy, copy, design

Altstiel, Tom, author.

Format:

Books

Publication Date

2017

Excerpt:

: synergy and integration -- Copy basics: get their attention and hold it -- Print: writing for reading

Available:

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13.

Contemporary cases in southern African marketing

Klopper, H. B., 1974- editor.

Format:

Books

Publication Date

2016

Excerpt:

marketing experiences across a broad spectrum of industries, with special attention being given to emerging

Available:

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14.

The non-designer's design book : design and typographic principles for the visual novice

Williams, Robin, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

point? ; Grab their attention ; Contrast ; In general -- Advertising : Tips on designing ads : Contrast

Available:

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15.

Science for children

Fleer, Marilyn.

Format:

Books

Publication Date

2015

Excerpt:

education. The book pays special attention to the three strands of science, in accordance with the

Available:

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16.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman, author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html

Format:

Books

Publication Date

2015

Excerpt:

attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR

Available:

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17.

Cognition : theories and applications

Reed, Stephen K.

Format:

Books

Publication Date

2013

Excerpt:

Introduction -- Pattern recognition -- Attention -- Short-term working memory -- Long-term memory

Available:

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18.

Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

-- Attention -- Interest -- Desire -- Credibility -- Action -- Copywriting for newspapers -- Copywriting for

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19.

Computational logic and human thinking : how to be artificially intelligent

Kowalski, Robert.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=375916&site=ehost-live&scope=site

Format:

Books

Publication Date

2011

Excerpt:

from philosophy to psychology and law. It pays special attention to the integration of logic with

Available:

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20.

Consumer behavior

Hoyer, Wayne D.

Format:

Books

Publication Date

2010

Excerpt:

-- Motivation, Ability, and Opportunity -- Exposure, Attention, and Perception -- Knowledge and Understanding

Available:

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21.

BrandDigital : simple ways top brands succeed in the digital world

Adamson, Allen P.

Format:

Books

Publication Date

2009 2008

Excerpt:

listen: get insights about your digital audience -- Call attention to what makes your brand relevantly

Available:

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22.

The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html

Format:

Books

Publication Date

2008

Excerpt:

-- Advertising, learning and memory -- The attention continuum -- What ad-liking means -- Recognition, recall and

Available:

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23.

Health, safety, and nutrition for the young child

Marotz, Lynn R.

Format:

Books

Publication Date

2005

Excerpt:

affecting children's health -- Allergies -- Asthma -- Attention deficit disorders (with or without

Available:

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24.

The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television

Bouman, Martine (M.P.A.), 1954-

Format:

Books

Publication Date

1999

Excerpt:

Attention processFirst, the socially desirable television model must catch the attention of the

Available:

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