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13. 
Cover image for Political science today
Political science today
Political science today
by 
Whitman Cobb, Wendy N., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
attention to the many ways in which politics and political science impact their everyday lives"--
Available:
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14. 
Cover image for Key issues in African diplomacy : developments and achievements
Key issues in African diplomacy : developments and achievements
Key issues in African diplomacy : developments and achievements
by 
Botha, Sven, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
attention it deserves. This volume bridges this gap by offering a fresh, comprehensive and realistic
Available:
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15. 
Cover image for Research design : qualitative, quantitative, and mixed methods approaches
Research design : qualitative, quantitative, and mixed methods approaches
Research design : qualitative, quantitative, and mixed methods approaches
by 
Creswell, John W., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
specific attention to each methodological approach. The book has been lauded for its language and tone
Available:
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16. 
Cover image for Public relations and communications : from theory to practice
Public relations and communications : from theory to practice
Public relations and communications : from theory to practice
by 
O'Donnell, Aoife, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
practiced today. It devotes attention to the common competencies necessary for success as a communications
Available:
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17. 
Cover image for The sustainable chef : the environment in culinary arts, restaurants, and hospitality
The sustainable chef : the environment in culinary arts, restaurants, and hospitality
The sustainable chef : the environment in culinary arts, restaurants, and hospitality
by 
Gössling, Stefan, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
achieved. Food systems receive growing attention because they link various sustainability dimensions
Available:
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18. 
Cover image for Planning law
Planning law
Planning law
by 
Van Wyk, Jeannie, (DLC)no 00085366 author.
Format: 
Books
Publication Date 
2020
Excerpt: 
second edition, planning law has received increasing attention and the constitutional, legislative and
Available:
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19. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the
Available:
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20. 
Cover image for Interaction design : beyond human-computer interaction
Interaction design : beyond human-computer interaction
Interaction design : beyond human-computer interaction
by 
Sharp, Helen, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Cognition?; 4.2.1 Attention; 4.2.2 Perception; 4.2.3 Memory; 4.2.4 Learning; 4.2.5 Reading, Speaking, and
Available:
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21. 
Cover image for Hands-on machine learning with Scikit-Learn, Keras, and TensorFlow : concepts, tools, and techniques to build intelligent systems
Hands-on machine learning with Scikit-Learn, Keras, and TensorFlow : concepts, tools, and techniques to build intelligent systems
Hands-on machine learning with Scikit-Learn, Keras, and TensorFlow : concepts, tools, and techniques to build intelligent systems
by 
Géron, Aurélien, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
; Natural language processing with RNNs and attention ; Representation learning and generative learning
Available:
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22. 
Cover image for Psychology for teachers
Psychology for teachers
Psychology for teachers
by 
Castle, Paul (Sports psychologist), author.
Companion website https://study.sagepub.com/castlebuckler2e
Format: 
Books
Publication Date 
2018
Excerpt: 
developing child -- 6.4. Attention, concentration and memory -- 6.5. Conclusion -- 6.6. Further reading -- 7
Available:
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23. 
Cover image for Making sense of research
Making sense of research
Making sense of research
by 
Tomaselli, Keyan G., 1948- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
? -- Whereto the digerati with attention spans? -- Paradigm wars, science, literature and numbers: wot's app
Available:
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24. 
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: synergy and integration -- Copy basics: get their attention and hold it -- Print: writing for reading
Available:
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25. 
Cover image for Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
by 
Klopper, H. B., 1974- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
marketing experiences across a broad spectrum of industries, with special attention being given to emerging
Available:
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26. 
Cover image for The non-designer's design book : design and typographic principles for the visual novice
The non-designer's design book : design and typographic principles for the visual novice
The non-designer's design book : design and typographic principles for the visual novice
by 
Williams, Robin, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
point? ; Grab their attention ; Contrast ; In general -- Advertising : Tips on designing ads : Contrast
Available:
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28. 
Cover image for Science for children
Science for children
Science for children
by 
Fleer, Marilyn.
Format: 
Books
Publication Date 
2015
Excerpt: 
education. The book pays special attention to the three strands of science, in accordance with the
Available:
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29. 
Cover image for Cognition : theories and applications
Cognition : theories and applications
Cognition : theories and applications
by 
Reed, Stephen K.
Format: 
Books
Publication Date 
2013
Excerpt: 
Introduction -- Pattern recognition -- Attention -- Short-term working memory -- Long-term memory
Available:
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30. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Attention -- Interest -- Desire -- Credibility -- Action -- Copywriting for newspapers -- Copywriting for
Available:
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31. 
Cover image for Computational logic and human thinking : how to be artificially intelligent
Computational logic and human thinking : how to be artificially intelligent
Computational logic and human thinking : how to be artificially intelligent
by 
Kowalski, Robert.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=375916&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2011
Excerpt: 
from philosophy to psychology and law. It pays special attention to the integration of logic with
Available:
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32. 
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Motivation, Ability, and Opportunity -- Exposure, Attention, and Perception -- Knowledge and Understanding
Available:
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33. 
Cover image for BrandDigital : simple ways top brands succeed in the digital world
BrandDigital : simple ways top brands succeed in the digital world
BrandDigital : simple ways top brands succeed in the digital world
by 
Adamson, Allen P.
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
listen: get insights about your digital audience -- Call attention to what makes your brand relevantly
Available:
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34. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Advertising, learning and memory -- The attention continuum -- What ad-liking means -- Recognition, recall and
Available:
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35. 
Cover image for Health, safety, and nutrition for the young child
Health, safety, and nutrition for the young child
Health, safety, and nutrition for the young child
by 
Marotz, Lynn R.
Format: 
Books
Publication Date 
2005
Excerpt: 
affecting children's health -- Allergies -- Asthma -- Attention deficit disorders (with or without
Available:
Copies:
36. 
Cover image for The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
Attention processFirst, the socially desirable television model must catch the attention of the
Available:
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