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1. 
Cover image for Architecting experience : a conversion science handbook
by 
Wheeler, Scot R., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Advances and opportunities with big data and analytics ;
Available: Copies:
2. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
Format: 
Books
Publication Date 
2016
Excerpt: 
Advances and opportunities with big data and analytics ;
Available: Copies:
3. 
Cover image for The practice of research in criminology and criminal justice
by 
Bachman, Ronet, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Criminology -- Social Network Analysis Crime Mapping, and Big Data -- Evaluation and Policy Analysis -- Mixing
Available: Copies:
4. 
Cover image for Management information systems : harnessing technologies for business & society
by 
Issa, Tomayess, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
responsibility and big data· Definition boxes to consolidate understanding of key terms· Illustrative examples to
Available: Copies:
5. 
Cover image for Digital business : strategy, management & transformation
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
-commerce -- Chapter 4: Digital Platforms, Pricing and Payment Models -- Chapter 5: AI, Big Data and Business
Available: Copies:
6. 
Cover image for Accounting information systems
by 
Richardson, Vernon J. VerfasserIn.
Format: 
Books
Publication Date 
2024
Excerpt: 
Accounting -- Data processing.
Available: Copies:
7. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
digital marketing success: Dashboards and challenges of data-driven marketing -- 20 Data analytics and
Available: Copies:
8. 
Cover image for Advertising in the digital age : theories & practices
by 
Yesiloglu, Sevil, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
influencers, big data, AI and social media, the world of advertising looks very different from how it did a
Available: Copies:
9. 
Cover image for Research methods in practice : strategies for description and causation
by 
Remler, Dahlia K., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
qualitative data -- Big data -- Linking data -- Some limitations of secondary data -- Conclusion -- Exercises
Available: Copies:
10. 
Cover image for The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
/ Experiential Marketing in a Digital Era/ Marketing Automation: A Design Perspective/ Big Data Marketing
Available: Copies:
11. 
Cover image for Social media : a critical introduction
by 
Fuchs, Christian, 1976- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
in the age of Instagram, YouTube, and Snapchat. Explains how big data is central to social media in a
Available: Copies:
12. 
Cover image for The practice of social research
by 
Babbie, Earl R., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
: quantitative and qualitative -- Qualitative data analysis -- Quantitative data analysis -- The logic of
Available: Copies:
13. 
Cover image for The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
by 
Lewrick, Michael.
Format: 
Books
Publication Date 
2018
Excerpt: 
. Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a
Available: Copies:
14. 
Cover image for Supply chain management : a logistics perspective.
by 
Coyle, John J. (John Joseph), 1935- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Principles of SCM -- 15-3.Supply Chain Analytics and Big Data -- On The Line: The Changing Geography of
Available: Copies:
15. 
Cover image for Database systems : design, implementation, and management
by 
Coronel, Carlos, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Data Warehouses -- 14. Big Data Analytics and NoSQL -- Part V: Databases and the Internet -- 15
Available: Copies:
16. 
Cover image for Social media : a critical introduction
by 
Fuchs, Christian, 1976- author.
Format: 
Books
Publication Date 
2017 2014
Excerpt: 
Big Data? -- 3. Social Media as Participatory Culture -- 4. Social Media and Communication Power
Available: Copies:
17. 
Cover image for The essentials of finance and accounting for nonfinancial managers
by 
Fields, Edward (Financial consultant), author.
Format: 
Books
Publication Date 
2016
Excerpt: 
statements, and annual reports; sift through conflicting data to find the most relevant figures; locate key
Available: Copies:
18. 
Cover image for Essentials of marketing research.
by 
Babin, Barry J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
data basics: describing samples and populations -- Part V: ANALYSIS AND REPORTING -- 14. Basic data
Available: Copies:
19. 
Cover image for Computer organization and architecture : designing for performance
by 
Stallings, William.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Intel x86 and ARM Data Types -- Types of Operations -- Intel x86 and ARM Operation Types -- Key Terms
Available: Copies:
20. 
Cover image for Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and
Available: Copies:
by 
Grant, Terri, 1953-
Format: 
Books
Publication Date 
2008
Excerpt: 
: informal and formal group interaction -- Communication : gathering data and composing your message
Available: Copies:
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