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1. 
Cover image for Contemporary mathematics for business & consumers
by 
Brechner, Robert A., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Contemporary mathematics for business & consumers / Brechner, Robert A., author.
Available: Copies:
2. 
Cover image for Contemporary mathematics for business and consumers
by 
Brechner, Robert A.
Format: 
Books
Publication Date 
2017
Excerpt: 
Contemporary mathematics for business and consumers / Brechner, Robert A.
Available: Copies:
3. 
Cover image for Entrepreneurship
by 
Hisrich, Robert D., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
that consumers, businesspeople, and government officials from every part of the world are interested in
Available: Copies:
4. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
-- Understanding the marketplace and consumer value -- Analyzing the marketing environment -- Managing marketing
Available: Copies:
5. 
Cover image for Introduction to sport marketing
by 
Smith, Aaron, 1972- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes
Available: Copies:
6. 
Cover image for Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
around the globe to help show the wide range and diversity of brands and consumers today. These include
Available: Copies:
7. 
Cover image for Microeconomics and behavior
by 
Frank, Robert H., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Consumer behavior.
Available: Copies:
by 
Gowpall, Yathika, editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
Consumer behaviour : a South African perspective / Gowpall, Yathika, editor.
Available: Copies:
9. 
Cover image for Consumer culture theory
by 
Arnould, Eric J., éditeur intellectuel.
Format: 
Regular print
Publication Date 
2023
Excerpt: 
Consumer culture theory Arnould, Eric J., éditeur intellectuel.
Available: Copies:
by 
Roberts-Lombard, Mornay
Format: 
Books
Publication Date 
2022
Excerpt: 
Consumer Behaviour 5th Roberts-Lombard, Mornay
Available: Copies:
11. 
Cover image for Digital marketing
by 
Chaffey, Dave 1963- VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices
Available: Copies:
by 
Lekakis, Eleftheria J., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Consumer activism : promotional culture & resistance / Lekakis, Eleftheria J., author.
Available: Copies:
13. 
Cover image for The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
/ Programmatic Advertising/ The Role of Push Notifications/ The Chatbot Revolution: Companies and Consumers in a
Available: Copies:
14. 
Cover image for The practice of social research
by 
Babbie, Earl R., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
consumers. Known as the "gold standard" for research methods, the text delivers a comprehensive
Available: Copies:
15. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer
Available: Copies:
16. 
Cover image for Consumer behaviour
by 
Hoyer, Wayne D., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Consumer behaviour / Hoyer, Wayne D., author.
Available: Copies:
17. 
Cover image for Microeconomics and behavior
by 
Frank, Robert H. 1945- VerfasserIn. (DE-588)124848648 (DE-627)366971328 (DE-576)164417044
Format: 
Books
Publication Date 
2021
Excerpt: 
Consumer behavior.
Available: Copies:
18. 
Cover image for Architecting experience : a conversion science handbook
by 
Wheeler, Scot R., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
developed consumer insights and sound consumer engagement strategies. This edition of Architecting
Available: Copies:
19. 
Cover image for Educational research : quantitative, qualitative, and mixed approaches
by 
Johnson, Burke, auteur.
Format: 
Books
Publication Date 
2020
Excerpt: 
their own. With the support of this highly readable text, readers will transform into critical consumers
Available: Copies:
20. 
Cover image for Nutrition essentials : a personal approach
by 
Schiff, Wendy J., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Spreading nutrition misinformation -- Becoming a more critical consumer of nutrition information -- Seeking
Available: Copies:
21. 
Cover image for Global marketing & advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behavior -- Cross-cultural studies.
Available: Copies:
22. 
Cover image for Consumer behaviour : South African psychology and marketing applications
by 
Botha, Elrie, 1970-
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behaviour : South African psychology and marketing applications / Botha, Elrie, 1970-
Available: Copies:
23. 
Cover image for Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behaviour. Sethna, Zubin, author.
Available: Copies:
24. 
Cover image for Digital PR
by 
Whatmough, Danny, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
. It's a celebration of the power of earned media in a world where we are, as consumers of media
Available: Copies:
by 
Moriarty, Sandra E. (Sandra Ernst), author.
Format: 
Books
Publication Date 
2019
Excerpt: 
different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more
Available: Copies:
26. 
Cover image for Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behavior / Schiffman, Leon G., author.
Available: Copies:
27. 
Cover image for Strategic corporate social responsibility : tools & theories for responsible management
by 
Haski-Leventhal, Debbie, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
volunteering in Australia -- Employee giving -- Involving employees in sustainability -- Consumers: Sustainable
Available: Copies:
28. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social Media -- Social Media Marketing -- Careers in Social Media -- 2.Social Consumers -- Segmentation
Available: Copies:
29. 
Cover image for Retail management : a strategic approach.
by 
Berman, Barry, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a
Available: Copies:
30. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Digital marketing analytics : making sense of consumer data in a digital world / Hemann, Chuck
Available: Copies:
31. 
Cover image for Microeconomics
by 
Pindyck, Robert S., VerfasserIn.
Format: 
Books
Publication Date 
2017
Excerpt: 
, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and
Available: Copies:
32. 
Cover image for Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
overview -- Introduction -- Consumers as citizens/citizens as consumers? -- Case example 9.1 Citizens
Available: Copies:
by 
Simpson, John, 1943 September 17-
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing in South Africa : consumer landscape : concepts and cases / Simpson, John, 1943 September
Available: Copies:
by 
Roberts-Lombard, Mornay
Format: 
Books
Publication Date 
2017
Excerpt: 
Consumer Behaviour 4e Roberts-Lombard, Mornay
Available: Copies:
35. 
Cover image for Media/impact : an introduction to mass media
by 
Biagi, Shirley, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations
Available: Copies:
36. 
Cover image for Microeconomics
by 
Pindyck, Robert S., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and
Available: Copies:
37. 
Cover image for Street law : practical law for South Africans
by 
McQuoid-Mason, David Jan.
Format: 
Books
Publication Date 
2015
Excerpt: 
Consumer protection -- South Africa.
Available: Copies:
38. 
Cover image for Consumer behavior
by 
Schiffman, Leon G. (DE-588)154336181
Format: 
Books
Publication Date 
2015
Excerpt: 
Consumer behavior / Schiffman, Leon G. (DE-588)154336181
Available: Copies:
39. 
Cover image for Introduction to sport marketing
by 
Smith, Aaron, 1972-
Format: 
Books
Publication Date 
2015
Excerpt: 
1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing
Available: Copies:
40. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour / Parumasur, Sanjana Brijball, editor.
Available: Copies:
41. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business
Available: Copies:
42. 
Cover image for Managing service excellence : the ultimate guide to building and maintaining a customer-centric organization
by 
Crutcher, C. William, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer satisfaction.
Available: Copies:
43. 
Cover image for Essentials of mathematics : an applied approach
by 
Aufmann, Richard N.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- 5. Precents -- 6. Applications for business and consumers.
Available: Copies:
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.
Available: Copies:
45. 
Cover image for Mobile marketing : an hour a day
by 
Pasqua, Rachel.
Format: 
Books
Publication Date 
2013
Excerpt: 
. The easy-to-follow tips on building stronger consumer relationships through apps and social networking
Available: Copies:
46. 
Cover image for Consumer behaviour : South African psychology and marketing applications
by 
Mpinganjira, Mercy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behaviour : South African psychology and marketing applications / Mpinganjira, Mercy.
Available: Copies:
47. 
Cover image for Consumer law unlocked
by 
De Stadler, Elizabeth.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer protection -- Law and legislation -- South Africa.
Available: Copies:
48. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behaviour / Parumasur, Sanjana Brijball.
Available: Copies:
49. 
Cover image for E-business
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2012
Excerpt: 
-Mail Technologies -- E-Business Revenue Models -- Selling to Consumers Online -- Selling to Businesses Online
Available: Copies:
50. 
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- Psychology.
Available: Copies:
51. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.
Available: Copies:
52. 
Cover image for Psychology : an introduction
by 
Swartz, Leslie, 1955-
Format: 
Books
Publication Date 
2011
Excerpt: 
, respondents, participants or informants? -- Patients, clients or consumers? -- Ethics in psychology
Available: Copies:
53. 
Cover image for Tourism : concepts and practices
by 
Walker, John R.
Format: 
Books
Publication Date 
2011
Excerpt: 
consumers and professionals. Special geography spotlights examine the reasons people travel and the places
Available: Copies:
54. 
Cover image for Consumer behavior
by 
Hoyer, Wayne D.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior / Hoyer, Wayne D.
Available: Copies:
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Defining marketing and the marketing process -- Understanding the marketplace and consumers
Available: Copies:
57. 
Cover image for Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
: Hospitality consumer & product relationship -- ch. 3: Hospitality product and customer -- Learning objectives
Available: Copies:
58. 
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior.
Available: Copies:
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