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1. 
Cover image for Mass communication theory : foundations, ferment, and future
Mass communication theory : foundations, ferment, and future
by 
Baran, Stanley J., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Mass communication theory : foundations, ferment, and future / Baran, Stanley J., author.
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2. 
Cover image for The art of persuasive communication : a process
The art of persuasive communication : a process
by 
De Wet, Johann C.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Persuasion, the mass media and public opinion -- Perspectives on propaganda -- Persuasive language and
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