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1. 
Cover image for Public relations
Public relations
by 
Gordon, Averill.
Format: 
Books
Publication Date 
2011
Excerpt: 
Public relations / Gordon, Averill.
Available: Copies:
3. 
Cover image for Handbook of public relations
Handbook of public relations
Handbook of public relations
by 
Benecke, Dalien Rene
Format: 
Books
Publication Date 
2024
Excerpt: 
Handbook of public relations / Benecke, Dalien Rene
Available: Copies:
4. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
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Format: 
Books
Publication Date 
2016
Excerpt: 
Handbook of public relations / Skinner, J. C. (J. Chris)
Available: Copies:
5. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
Handbook of public relations / Skinner, J. C. (J. Chris)
Available: Copies:
6. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2010
Excerpt: 
Handbook of public relations / Skinner, J. C. (J. Chris)
Available: Copies:
7. 
Cover image for Public relations : fresh perspectives
Public relations : fresh perspectives
Public relations : fresh perspectives
by 
Botha, Dawid.
Format: 
Books
Publication Date 
2007
Excerpt: 
Public relations : fresh perspectives / Botha, Dawid.
Available: Copies:
8. 
Cover image for Public relations : African perspectives
Public relations : African perspectives
Public relations : African perspectives
by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2009
Excerpt: 
Public relations : African perspectives / Rensburg, Ronél S.
Available: Copies:
9. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner ...[et al.]
Format: 
Books
Publication Date 
2004
Excerpt: 
Handbook of public relations Skinner ...[et al.]
Available: Copies:
10. 
Cover image for Introducing public relations : theory and practice
Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
Introducing public relations : theory and practice / Butterick, Keith.
Available: Copies:
11. 
Cover image for Public relations : theory and practice
Public relations : theory and practice
Public relations : theory and practice
by 
Fourie, Letitia Engela, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Public relations : theory and practice / Fourie, Letitia Engela, editor.
Available: Copies:
12. 
Cover image for Public relations and strategic communication
Public relations and strategic communication
by 
Sutherland, Karen, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Public relations and strategic communication / Sutherland, Karen, author.
Available: Copies:
13. 
Cover image for Public relations : theory and practice
Public relations : theory and practice
Public relations : theory and practice
by 
Fourie, Letitia Engela, editor.
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Format: 
Books
Publication Date 
2017
Excerpt: 
Public relations : theory and practice / Fourie, Letitia Engela, editor.
Available: Copies:
14. 
Cover image for Public relations writing : strategies & structures
Public relations writing : strategies & structures
by 
Newsom, Doug, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Public relations writing : strategies & structures / Newsom, Doug, author.
Available: Copies:
15. 
Cover image for The practice of public relations
The practice of public relations
The practice of public relations
by 
Koonin, Marla, compiler.
Format: 
Books
Publication Date 
2014
Excerpt: 
The practice of public relations / Koonin, Marla, compiler.
Available: Copies:
16. 
Cover image for Public relations : theory and practice
Public relations : theory and practice
Public relations : theory and practice
by 
Fourie, L., editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Public relations : theory and practice / Fourie, L., editor.
Available: Copies:
17. 
Cover image for Public relations writing : form & style
Public relations writing : form & style
by 
Haynes, Jim,
Format: 
Books
Publication Date 
2013
Excerpt: 
Public relations writing : form & style / Haynes, Jim,
Available: Copies:
18. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
Public relations writing : form and style / Newsom, Doug.
Available: Copies:
19. 
Cover image for Public relations in South Africa
Public relations in South Africa
Public relations in South Africa
by 
Lubbe, B.A. and Puth G.
Format: 
Books
Publication Date 
2000
Excerpt: 
Public relations in South Africa Lubbe, B.A. and Puth G.
Available: Copies:
20. 
Cover image for Understanding public relations : theory, culture and society
Understanding public relations : theory, culture and society
by 
Edwards, Lee (Lee M. S.), author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Understanding public relations : theory, culture and society / Edwards, Lee (Lee M. S.), author.
Available: Copies:
21. 
Cover image for Strategic public relations : an audience-focused approach
Strategic public relations : an audience-focused approach
by 
Diggs-Brown, Barbara.
Format: 
Books
Publication Date 
2012
Excerpt: 
Strategic public relations : an audience-focused approach / Diggs-Brown, Barbara.
Available: Copies:
22. 
Cover image for Positioning theory and strategic communication : a new approach to public relations research and practice
Positioning theory and strategic communication : a new approach to public relations research and practice
by 
James, Melanie, author.
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Format: 
Books
Publication Date 
2014
Excerpt: 
Positioning theory and strategic communication : a new approach to public relations research and
Available: Copies:
23. 
Cover image for Public relations and communications : from theory to practice
Public relations and communications : from theory to practice
by 
O'Donnell, Aoife, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Public relations and communications : from theory to practice / O'Donnell, Aoife, author.
Available: Copies:
24. 
Cover image for Dynamics of public relations and journalism : a practical guide for media studies
Dynamics of public relations and journalism : a practical guide for media studies
Dynamics of public relations and journalism : a practical guide for media studies
by 
Clear, Annette, editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette
Available: Copies:
25. 
Cover image for Dynamics of public relations and journalism : a practical guide for media studies
Dynamics of public relations and journalism : a practical guide for media studies
Dynamics of public relations and journalism : a practical guide for media studies
by 
Clear, Annette, editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette
Available: Copies:
26. 
Cover image for Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953
Available: Copies:
27. 
Cover image for Reputation management : the key to successful public relations and corporate communication
Reputation management : the key to successful public relations and corporate communication
by 
Doorley, John.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=958688&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Reputation management : the key to successful public relations and corporate communication /
Available: Copies:
28. 
Cover image for Dynamics of public relations and journalism : a practical guide for media studies
Dynamics of public relations and journalism : a practical guide for media studies
by 
Clear, Annette.
Format: 
Books
Publication Date 
2011
Excerpt: 
Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette.
Available: Copies:
29. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2010
Excerpt: 
This is PR : the realities of public relations / Newsom, Doug.
Available: Copies:
30. 
Cover image for Essentials of effective public relations for Sub-Saharan
Essentials of effective public relations for Sub-Saharan
Essentials of effective public relations for Sub-Saharan
by 
Cutlip, Scott M. ... [et al.]
Format: 
Books
Publication Date 
2002
Excerpt: 
Essentials of effective public relations for Sub-Saharan Cutlip, Scott M. ... [et al.]
Available: Copies:
31. 
Cover image for Digital PR
Digital PR
by 
Whatmough, Danny, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Internet in public relations.
Available: Copies:
32. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Mulder, D. (Dalmé)
Format: 
Books
Publication Date 
2025
Excerpt: 
-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.
Available: Copies:
33. 
Cover image for Political science today
Political science today
by 
Whitman Cobb, Wendy N., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
subfield chapters on Comparative Politics, International Relations, American Government, Political Economy
Available: Copies:
34. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital
Available: Copies:
35. 
Cover image for Public economics
Public economics
Public economics
by 
Calitz, Estian, editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
Public economics / Calitz, Estian, editor.
Available: Copies:
36. 
Cover image for Corporate communication a guide to theory and practice
Corporate communication a guide to theory and practice
by 
Cornelissen, Joep VerfasserIn.
Format: 
Books
Publication Date 
2023
Excerpt: 
communication; strategic communication; and public relations. Joep Cornelissen is Professor of Corporate
Available: Copies:
37. 
Cover image for Digital storytelling for brands
Digital storytelling for brands
by 
Tombleson, Bridget, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
public relations professionals, as well as content creators and journalists. This book teaches essential
Available: Copies:
38. 
Cover image for Event management : a professional and developmental approach
Event management : a professional and developmental approach
Event management : a professional and developmental approach
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2022
Excerpt: 
KMPL: Public relations
Available: Copies:
39. 
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- Public relations -- Other elements of non-advertising promotion -- Global advertising strategy
Available: Copies:
40. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct
Available: Copies:
41. 
Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Public relations.
Available: Copies:
42. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
marketing -- Direct response and database marketing -- Public relations and word-of-mouth management
Available: Copies:
43. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
public relations materials -- Writing TV and radio commercials -- Writing web sites -- Writing landing
Available: Copies:
44. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service
Available: Copies:
45. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Van Heerden, Neels, 1957-
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Format: 
Books
Publication Date 
2019
Excerpt: 
-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.
Available: Copies:
46. 
Cover image for Advertising & IMC : principles & practice
Advertising & IMC : principles & practice
Advertising & IMC : principles & practice
by 
Moriarty, Sandra E. (Sandra Ernst), author.
Format: 
Books
Publication Date 
2019
Excerpt: 
different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more
Available: Copies:
47. 
Cover image for Public finance fundamentals
Public finance fundamentals
Public finance fundamentals
by 
Moeti, Kabelo.
Format: 
Books
Publication Date 
2019
Excerpt: 
Finance, Public -- Law and legislation -- South Africa.
Available: Copies:
48. 
Cover image for Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
by 
Cunningham, Nicole.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15
Available: Copies:
49. 
Cover image for Connect : writing for online audiences
Connect : writing for online audiences
Connect : writing for online audiences
by 
Pritchard, Maritha, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
digital public relations executives. Primarily, these are all online storytellers and this book aims to
Available: Copies:
50. 
Cover image for The basics of media writing : a strategic approach
The basics of media writing : a strategic approach
by 
Kuehn, Scott A., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.
Available: Copies:
51. 
Cover image for Media now : understanding media, culture, and technology
Media now : understanding media, culture, and technology
by 
Straubhaar, Joseph D., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- The Internet -- The third screen: smart phones and tablets -- Video games -- Public relations -- Media
Available: Copies:
52. 
Cover image for Organizational crisis communication
Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Crisis management and crisis communication in private and public organizations -- Crisis consulting firms
Available: Copies:
53. 
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service
Available: Copies:
54. 
Cover image for MKTG 10
MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion
Available: Copies:
55. 
Cover image for The law of delict in South Africa
The law of delict in South Africa
by 
Loubser, M. M., editor.
Format: 
Books
Publication Date 
2017
Excerpt: 
damages -- Legal and public policy considerations that have justified the statutory development of the law
Available: Copies:
56. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
customers and communicating customer value and advertising -- Promoting products : public relations and
Available: Copies:
57. 
Cover image for Media/impact : an introduction to mass media
Media/impact : an introduction to mass media
by 
Biagi, Shirley, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations
Available: Copies:
58. 
Cover image for Business writing today : a practical guide
Business writing today : a practical guide
by 
Canavor, Natalie, 1942- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14
Available: Copies:
59. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
and experiences, and public relations -- Managing digital communications: online, social media, and
Available: Copies:
60. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public
Available: Copies:
62. 
Cover image for Media and journalism : new approaches to theory and practice
Media and journalism : new approaches to theory and practice
by 
Bainbridge, Jason, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
drum -- Film : the seventh art -- Television : the zoo -- Public relations : spin cycle -- pt. 3. Media
Available: Copies:
63. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing -- Direct response and database marketing -- Public relations and word-of-mouth management
Available: Copies:
64. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point
Available: Copies:
65. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
Available: Copies:
66. 
Cover image for South African municipal government and administration
South African municipal government and administration
South African municipal government and administration
by 
Thornhill, C.
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Format: 
Books
Publication Date 
2014
Excerpt: 
-- Human resources -- Municipal associations and related institutions -- Public relations and information
Available: Copies:
67. 
Cover image for Advertising and sales promotion
Advertising and sales promotion
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management
Available: Copies:
68. 
Cover image for Public finance fundamentals
Public finance fundamentals
Public finance fundamentals
by 
Moeti, Kabelo.
Format: 
Books
Publication Date 
2014
Excerpt: 
Finance, Public -- Law and legislation -- South Africa.
Available: Copies:
69. 
Cover image for Managing human capital in public sector
Managing human capital in public sector
Managing human capital in public sector
by 
Mello, David Mbati.
Format: 
Electronic Resources
Publication Date 
2014
Excerpt: 
Managing human capital in public sector / Mello, David Mbati.
Available: Copies:
70. 
Cover image for Corporate communication
Corporate communication
by 
Argenti, Paul A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Internal Communications -- Investor Relations -- Government Relations -- Crisis Management -- Conclusion
Available: Copies:
71. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of
Available: Copies:
72. 
Cover image for Successful event management : a practical handbook
Successful event management : a practical handbook
by 
Shone, Anton, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
relations for events -- Risk management and legalities -- Event project management and set up issues -- The
Available: Copies:
73. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and
Available: Copies:
74. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of
Available: Copies:
75. 
Cover image for Enjoy economics. Grade 10, Learner's book
Enjoy economics. Grade 10, Learner's book
Enjoy economics. Grade 10, Learner's book
by 
Levin, M. (Michiel)
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Dynamics of markets -- Production possibility curves -- The public sector -- Growth, developments and
Available: Copies:
76. 
Cover image for Fashion marketing : theory, principles, & practice
Fashion marketing : theory, principles, & practice
by 
Bickle, Marianne C.
Format: 
Books
Publication Date 
2011
Excerpt: 
placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The
Available: Copies:
77. 
Cover image for South African human resource management for the public sector
South African human resource management for the public sector
by 
Van der Westhuizen, Ernst.
Format: 
Books
Publication Date 
2011
Excerpt: 
South African human resource management for the public sector / Van der Westhuizen, Ernst.
Available: Copies:
78. 
Cover image for Corporate communication : a guide to theory and practice
Corporate communication : a guide to theory and practice
by 
Cornelissen, Joep.
Format: 
Books
Publication Date 
2011
Excerpt: 
communication. Leadership and change communication -- Corporate social responsibility and community relations.
Available: Copies:
79. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the
Available: Copies:
80. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
Available: Copies:
81. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word
Available: Copies:
82. 
Cover image for Successful event management : a practical handbook
Successful event management : a practical handbook
by 
Shone, Anton.
Format: 
Books
Publication Date 
2010
Excerpt: 
and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event
Available: Copies:
83. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
Available: Copies:
84. 
Cover image for Destination branding : creating the unique destination proposition
Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2010
Excerpt: 
for destination marketing organisations / Adrian Palmer -- A challenge of public relations financial
Available: Copies:
85. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
Available: Copies:
86. 
Cover image for Ethics in media communications : cases and controversies
Ethics in media communications : cases and controversies
by 
Day, Louis A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
principles of American business ; Public Relations Society of America, Code of ethics.
Available: Copies:
87. 
Cover image for Creating a winning E-business
Creating a winning E-business
by 
Napier, H. Albert, 1944-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Publication Date 
2006
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) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms
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88. 
Cover image for Writing for the media in southern Africa
Writing for the media in southern Africa
by 
Nel, François.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005279895-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005279895-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
write for the media - journalists and public relations professionals alike. It challenges writers to
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89. 
Cover image for Guide to media relations
Guide to media relations
by 
Schenkler, Irv.
Format: 
Books
Publication Date 
2004
Excerpt: 
Public relations.
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90. 
Cover image for Corporate communications : a 21st century primer
Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Public relations.
Available: Copies:
91. 
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Perfect PR
by 
Maitland, Iain.
Format: 
Books
Publication Date 
1999
Excerpt: 
Public relations.
Available: Copies:
92. 
Cover image for The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
goals of public relations and fundraising. Health communication professionals however saw that the
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