Advertising and sales promotion / Koekemoer, Ludi.

Sales promotion.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Sales promotion.

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal

Sales promotion.

Sales promotion -- Textbooks.

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

Advertising and integrated brand promotion / O'Guinn, Thomas C.

-Store Media -- Social Media -- Direct Response -- Alternative Media -- Gaming -- Ethnic Media -- Sales

Sales promotion.

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Sales promotion.

-- Copywriting for out-of-home media -- Copywriting for sales promotion -- Conclusions -- Exercises -- Chapter 14

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

Sales promotion -- South Africa.

Sales promotion.

: employees as ambassadors -- Beyond 'customer is king': sales and marketing promotion -- Media relations: a

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

BUSINESS -- Small Business Marketing: Product and Pricing Strategies -- Small Business Promotion: Capturing

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

. The product or service. Pricing and promotion. Promotion and advertising. Cost of promotion. Product