IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
126 Results Found Subscribe to search results
000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000IIE
Print
1. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
2. 
Cover image for Social media marketing
Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2019 2017
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
3. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
4. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
6. 
Cover image for SocialCorp : social media goes corporate
SocialCorp : social media goes corporate
by 
Postman, Joel.
Format: 
Books
Publication Date 
2009
Excerpt: 
SocialCorp : social media goes corporate / Postman, Joel.
Available: Copies:
7. 
Cover image for Social media marketing for Small Businesses
Social media marketing for Small Businesses
Social media marketing for Small Businesses
by 
Rudansky-Kloppers, S
Format: 
Books
Publication Date 
2025
Excerpt: 
Social media marketing for Small Businesses/ Rudansky-Kloppers, S
Available: Copies:
8. 
Cover image for Social media marketing : a strategic approach.
Social media marketing : a strategic approach.
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Social media marketing : a strategic approach. Zahay, Debra L., author.
Available: Copies:
9. 
Cover image for Social media : a critical introduction
Social media : a critical introduction
by 
Fuchs, Christian, 1976- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Social media : a critical introduction / Fuchs, Christian, 1976- author.
Available: Copies:
10. 
Cover image for Social Media Research Theory and Application
Social Media Research Theory and Application
by 
Du Plessis Chairmaine
Format: 
Books
Publication Date 
2020
Excerpt: 
Social Media Research Theory and Application / Du Plessis Chairmaine
Available: Copies:
11. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Companion website http://study.sagepub.com/businessandmanagement
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media marketing : theories & applications / Dahl, Stephan, author.
Available: Copies:
12. 
Cover image for Social media marketing : a strategic approach
Social media marketing : a strategic approach
by 
Barker, Melissa S., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Social media marketing : a strategic approach / Barker, Melissa S., author.
Available: Copies:
13. 
Cover image for Social media : a critical introduction
Social media : a critical introduction
by 
Fuchs, Christian, 1976- author.
Format: 
Books
Publication Date 
2017 2014
Excerpt: 
Social media : a critical introduction / Fuchs, Christian, 1976- author.
Available: Copies:
14. 
Cover image for Media studies. Volume 4, Social (new) media and mediated communication today
Media studies. Volume 4, Social (new) media and mediated communication today
Media studies. Volume 4, Social (new) media and mediated communication today
by 
Fourie, Pieter J. (Pieter Jacobus), 1950-
Format: 
Books
Publication Date 
2017
Excerpt: 
Media studies. Volume 4, Social (new) media and mediated communication today / Fourie, Pieter J
Available: Copies:
15. 
Cover image for Netnography : the essential guide to qualitative social media research
Netnography : the essential guide to qualitative social media research
by 
Kozinets, Robert V., 1964- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Netnography : the essential guide to qualitative social media research / Kozinets, Robert V., 1964
Available: Copies:
16. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html
Format: 
Books
Publication Date 
2015
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
17. 
Cover image for Propaganda & persuasion
Propaganda & persuasion
by 
Snow, Nancy, author.
Format: 
Books
Publication Date 
2025
Excerpt: 
such as the impact of social media to help students recognize and understand the instances of
Available: Copies:
18. 
Cover image for Qualitative Data Analysis with NVivo
Qualitative Data Analysis with NVivo
by 
Beekhuyzen, Jenine, 1974- author.
Format: 
Books
Publication Date 
2025 2024
Excerpt: 
Social sciences -- Data processing.
Available: Copies:
19. 
Cover image for Doing digital methods
Doing digital methods
by 
Rogers, Richard, 1965- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Social media -- Research.
Available: Copies:
20. 
Cover image for Media, culture & society : an introduction
Media, culture & society : an introduction
by 
Hodkinson, Paul, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Mass media -- Social aspects.
Available: Copies:
21. 
Cover image for Researching digital media and society
Researching digital media and society
by 
Lindgren, Simon, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Digital media -- Social aspects.
Available: Copies:
22. 
Cover image for The SAGE handbook of qualitative research
The SAGE handbook of qualitative research
by 
Denzin, Norman K., editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Social sciences -- Research.
Available: Copies:
23. 
Cover image for The practice of research in criminology and criminal justice
The practice of research in criminology and criminal justice
by 
Bachman, Ronet, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
to contemporary examples throughout, such as the increase in the use of social media, the continuing
Available: Copies:
24. 
Cover image for Work integrated learning : preparation of students for industry
Work integrated learning : preparation of students for industry
Work integrated learning : preparation of students for industry
by 
Joubert, S.
Format: 
Books
Publication Date 
2024
Excerpt: 
Introduction--Job seraching techniques--Cover letter writting--Interview skills--Social media
Available: Copies:
25. 
Cover image for Introduction to sport marketing
Introduction to sport marketing
by 
Smith, Aaron, 1972- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
including social media, digital sport marketing, esports, the social impact of sport, 'sportwashing' and
Available: Copies:
26. 
Cover image for The SAGE handbook of human resource development
The SAGE handbook of human resource development
by 
Rocco, Tonette S., 1954- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
circulation and learning via social relationships / Rebalancing the agenda: employee perspectives of HRD in
Available: Copies:
27. 
Cover image for Digital media economics : a critical introduction
Digital media economics : a critical introduction
by 
Caraway, Brett R., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Digital media economics : a critical introduction / Caraway, Brett R., author.
Available: Copies:
28. 
Cover image for Digital analytics for marketing
Digital analytics for marketing
by 
Sponder, Marshall, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Social media.
Available: Copies:
29. 
Cover image for DIGITAL MARKETING FOUNDATIONS AND STRATEGY.
DIGITAL MARKETING FOUNDATIONS AND STRATEGY.
by 
Zahay, D
Format: 
Books
Publication Date 
2023
Excerpt: 
engine marketing--Paid search and social advertising--Social media marketing as a cornerstone of strategy
Available: Copies:
30. 
Cover image for Criminology : a contemporary introduction
Criminology : a contemporary introduction
by 
Murphy, Tony, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
-- Media and Crime -- Dealing with Crime and Justice -- Punishment -- Social Policy and Crime -- Global
Available: Copies:
31. 
Cover image for Gender in communication : a critical introduction
Gender in communication : a critical introduction
by 
Palczewski, Catherine Helen, author.
Format: 
Regular print
Publication Date 
2023
Excerpt: 
Communication -- Social aspects.
Available: Copies:
32. 
Cover image for Corporate communication a guide to theory and practice
Corporate communication a guide to theory and practice
by 
Cornelissen, Joep VerfasserIn.
Format: 
Books
Publication Date 
2023
Excerpt: 
Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of
Available: Copies:
33. 
Cover image for Business communication
Business communication
by 
Locker, Kitty O., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
proposals and elaborated discussion of social media use for business. We've updated content, particularly in
Available: Copies:
34. 
Cover image for Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
cutting-edge topics, including global, social media, business-to-business, in-house, and small agency
Available: Copies:
35. 
Cover image for Critical comprehension : lessons for guiding students to deeper meaning
Critical comprehension : lessons for guiding students to deeper meaning
by 
Stover, Katie, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
class revisits the text to talk back to theme, symbols, central idea, or social, cultural, historical
Available: Copies:
36. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
-- 16 Digital tools, techniques and technology -- 17 Social media marketing channels and concepts -- 18
Available: Copies:
37. 
Cover image for Advertising in the digital age : theories & practices
Advertising in the digital age : theories & practices
by 
Yesiloglu, Sevil, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
influencers, big data, AI and social media, the world of advertising looks very different from how it did a
Available: Copies:
38. 
Cover image for Introduction to communication studies
Introduction to communication studies
Introduction to communication studies
by 
Steinberg, Sheila, 1940- editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
and social media -- Artificial intelligence in communication technologies: contemporary practices and
Available: Copies:
39. 
Cover image for Media/society : technology, industries, content, and users
Media/society : technology, industries, content, and users
by 
Croteau, David, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Mass media -- Social aspects -- United States.
Available: Copies:
40. 
Cover image for Research methods and evidence-based practice
Research methods and evidence-based practice
by 
Liamputtong, Pranee, 1955-, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
, Chapter 15: Internet and Social Media as Research Tools for Evidence-based Practice, Chapter 16: Research
Available: Copies:
41. 
Cover image for Hey whipple, squeeze this : the classic guide to creating great advertising
Hey whipple, squeeze this : the classic guide to creating great advertising
by 
Sullivan, Luke, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television
Available: Copies:
42. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
reviews, this edition includes new coverage of social media,discussion of current industry trends, and
Available: Copies:
43. 
Cover image for The SAGE handbook of digital marketing
The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Research Ethics in Digital and Social Media Marketing Research/ Managing the Message, from Fake
Available: Copies:
44. 
Cover image for Policing in Africa : towards an African epistemology
Policing in Africa : towards an African epistemology
Policing in Africa : towards an African epistemology
by 
Smit, J. (Jeanette)
Format: 
Books
Publication Date 
2022
Excerpt: 
African framework -- Social disorganisation and crime -- Part 2: African policing practices. Community
Available: Copies:
45. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
, Online, Social Media, and Mobile Marketing -- Part 4 Extending Marketing -- 18. Creating Competitive
Available: Copies:
46. 
Cover image for Interdisciplinary research : process and theory
Interdisciplinary research : process and theory
by 
Repko, Allen F., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
social media; the philosophy of integration; student work patterns, mapping, finding common ground in
Available: Copies:
47. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in
Available: Copies:
48. 
Cover image for Media & society : power, platforms, & participation
Media & society : power, platforms, & participation
by 
Carah, Nicholas, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Mass media -- Social aspects.
Available: Copies:
49. 
Cover image for Dynamics of news reporting and writing : foundational skills for a digital age
Dynamics of news reporting and writing : foundational skills for a digital age
by 
Filak, Vincent F. Verfasser.
Format: 
Books
Publication Date 
2021
Excerpt: 
students, discussions of social media and digital media advancements, and additional career
Available: Copies:
50. 
Cover image for Business communication today
Business communication today
by 
Bovée, Courtland L., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports
Available: Copies:
51. 
Cover image for Gender and popular culture
Gender and popular culture
by 
Milestone, Katie, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Sex role in mass media.
Available: Copies:
52. 
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Advertising -- Social aspects.
Available: Copies:
53. 
Cover image for Understanding politics : ideas, institutions, and issues
Understanding politics : ideas, institutions, and issues
by 
Magstadt, Thomas M., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
policy as well as emerging issues, including the Trump presidency, social media in politics, Brexit
Available: Copies:
54. 
Cover image for Understanding digital societies
Understanding digital societies
by 
Perriam, Jessamy, editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
failure and social harm -- 12. Too much, too young? Social media, moral panics and young people's mental
Available: Copies:
55. 
Cover image for Business communication
Business communication
by 
Daniels, Dawn, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports
Available: Copies:
56. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
pages -- Writing E-mail marketing -- Writing online ads -- Writing for social media -- Writing for video
Available: Copies:
57. 
Cover image for Essential guide to marketing planning
Essential guide to marketing planning
Essential guide to marketing planning
by 
Wood, Marian Burk, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
communications and influence -- Planning for digital, social media and mobile marketing -- Supporting the
Available: Copies:
58. 
Cover image for Sociology : a comprehensive South African introduction
Sociology : a comprehensive South African introduction
by 
Stewart, Paul, editor
Format: 
Books
Publication Date 
2020
Excerpt: 
, bureaucracy and social movements -- Media and technology -- Health, disease and care -- Sport and society
Available: Copies:
59. 
Cover image for Marketing strategy and competitive positioning
Marketing strategy and competitive positioning
by 
Hooley, Graham J., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
significant impact on our physical environment. Technology and the ever-growing acceptance and use of social
Available: Copies:
60. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2019
Excerpt: 
organisation? What role does marketing communication play in the marketing mix? How does social media impact
Available: Copies:
61. 
Cover image for Online courts and the future of justice
Online courts and the future of justice
by 
Susskind, Richard E., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Mass media and criminal justice.
Available: Copies:
62. 
Cover image for Digital PR
Digital PR
by 
Whatmough, Danny, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
discipline, from media relations and content creation through to social media and influencer marketing
Available: Copies:
63. 
Cover image for Basic nursing ethics in practice
Basic nursing ethics in practice
Basic nursing ethics in practice
by 
Mulaudzi, Fhumulani Mavis, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
ethics -- Ethical dilemmas -- Health research ethics -- Social media ethics.
Available: Copies:
64. 
Cover image for Consumer behaviour.
Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
consumer behavior and features coverage of social media, digital consumption and up to date marketing
Available: Copies:
65. 
Cover image for Doing digital methods
Doing digital methods
by 
Rogers, Richard, 1965- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Social media -- Research.
Available: Copies:
66. 
Cover image for The basics of media writing : a strategic approach
The basics of media writing : a strategic approach
by 
Kuehn, Scott A., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
The basics of media writing : a strategic approach / Kuehn, Scott A., author.
Available: Copies:
67. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience
Available: Copies:
68. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher
Available: Copies:
69. 
Cover image for Business communication today
Business communication today
by 
Bovée, Courtland L., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports
Available: Copies:
70. 
Cover image for E-commerce : business, technology, society
E-commerce : business, technology, society
by 
Laudon, Kenneth C., 1944- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
change, business development, and social issues. A conceptual framework uses the templates of many modern
Available: Copies:
71. 
Cover image for Information systems today : managing in the digital world.
Information systems today : managing in the digital world.
by 
Valacich, Joseph S., 1959- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
commerce -- Enhancing organizational communication and collaboration using social media -- Enhancing
Available: Copies:
72. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media.
Available: Copies:
73. 
Cover image for Connect : writing for online audiences
Connect : writing for online audiences
Connect : writing for online audiences
by 
Pritchard, Maritha, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Mass media -- South Africa -- Audiences.
Available: Copies:
74. 
Cover image for Understanding journalism
Understanding journalism
by 
Burns, Lynette Sheridan, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
journalists are in the social media age; Reorganization of journalism skills chapters to bring writing and
Available: Copies:
75. 
Cover image for Corporate communication : a guide to theory & practice
Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Communication in Contemporary Organizations -- Chapter 3: Corporate Communication in a Changing Media
Available: Copies:
76. 
Cover image for Becoming a critically reflective teacher
Becoming a critically reflective teacher
by 
Brookfield, Stephen, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1455717&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
critical reflection -- Using personal experience -- Learning from theory -- Incorporating social media and
Available: Copies:
77. 
Cover image for Communication mosaics : an introduction to the field of communication
Communication mosaics : an introduction to the field of communication
by 
Wood, Julia T., author.
Format: 
Books
Publication Date 
2017 2015
Excerpt: 
; Public communication ; Mass media ; Digital media and the online world.
Available: Copies:
78. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building
Available: Copies:
79. 
Cover image for Organizational crisis communication
Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Chapter summary -- Further reading -- 9.Consumers and Citizens: Emotions and Social Media -- Chapter
Available: Copies:
80. 
Cover image for MKTG 10
MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing
Available: Copies:
81. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
sales promotions -- Professional sales -- Direct, online, social media and mobile marketing -- Managing
Available: Copies:
82. 
Cover image for Public relations writing : strategies & structures
Public relations writing : strategies & structures
by 
Newsom, Doug, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
includes an entire chapter devoted to writing for social media.
Available: Copies:
83. 
Cover image for Digital media and innovation : management and design strategies in communication
Digital media and innovation : management and design strategies in communication
by 
Gershon, Richard A., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Digital media and innovation : management and design strategies in communication / Gershon, Richard
Available: Copies:
84. 
Cover image for Leadership : theory, application & skill development
Leadership : theory, application & skill development
by 
Lussier, Robert N.
Format: 
Books
Publication Date 
2016
Excerpt: 
Organization -- Crisis Leadership -- Crisis Communication in the Age of Social Media -- Formulating a Crisis
Available: Copies:
85. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
and experiences, and public relations -- Managing digital communications: online, social media, and
Available: Copies:
86. 
Cover image for Business writing today : a practical guide
Business writing today : a practical guide
by 
Canavor, Natalie, 1942- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
the digital realm of email, social networking, and social media strategies.
Available: Copies:
87. 
Cover image for Android 6 for programmers : an app-driven approach, 3/E
Android 6 for programmers : an app-driven approach, 3/E
by 
Deitel, Paul J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
to market them via social media and monetize them with in-app advertising, in-app billing, virtual
Available: Copies:
89. 
Cover image for A handbook for teaching and learning in higher education : enhancing academic practice
A handbook for teaching and learning in higher education : enhancing academic practice
by 
Fry, Heather.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=835218&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Quantitative methods in the social sciences / Jonathan Parker -- Art, design and media / Roni Brown -- Sport
Available: Copies:
90. 
Cover image for Media and journalism : new approaches to theory and practice
Media and journalism : new approaches to theory and practice
by 
Bainbridge, Jason, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Media and journalism : new approaches to theory and practice / Bainbridge, Jason, author.
Available: Copies:
91. 
Cover image for Introduction to sport marketing
Introduction to sport marketing
by 
Smith, Aaron, 1972-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
marketing and social media -- 13. Sport marketing implementation and control.
Available: Copies:
92. 
Cover image for Reputation management : the key to successful public relations and corporate communication
Reputation management : the key to successful public relations and corporate communication
by 
Doorley, John.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=958688&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Reputation management -- Ethics and communication -- Media relations -- Social media
Available: Copies:
93. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising media planning.
Available: Copies:
94. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
95. 
Cover image for Customer relationship management : concepts and technologies
Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and
Available: Copies:
96. 
Cover image for Mass communication theory : foundations, ferment, and future
Mass communication theory : foundations, ferment, and future
by 
Baran, Stanley J., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Mass media -- Philosophy.
Available: Copies:
97. 
Cover image for Communications law
Communications law
Communications law
by 
Burns, Yvonne, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Mass media -- Law and legislation -- South Africa.
Available: Copies:
98. 
Cover image for Marketing : an introduction
Marketing : an introduction
by 
Armstrong, Gary (Gary M.), author.
Format: 
Books
Publication Date 
2015
Excerpt: 
, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for
Available: Copies:
99. 
Cover image for Media/Society : Industries, Images, and Audiences
Media/Society : Industries, Images, and Audiences
by 
Croteau, David R.
Format: 
Books
Publication Date 
2014
Excerpt: 
Mass media -- Social aspects -- United States.
Available: Copies:
100. 
Cover image for Sports in society : issues and controversies
Sports in society : issues and controversies
Sports in society : issues and controversies
by 
Coakley, Jay.
Format: 
Books
Publication Date 
2014
Excerpt: 
Sports -- Social aspects -- Africa, Southern.
Available: Copies:
101. 
Cover image for Personal selling
Personal selling
Personal selling
by 
Van Heerden, Neels, 1957- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
of social media is placing new demands on marketers and sales managers around the world. Despite this
Available: Copies:
102. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
, engagement and ego -- Social measurement -- Social media advertising -- Mobile social media: conclusions12
Available: Copies:
103. 
Cover image for A guide to service desk concepts
A guide to service desk concepts
by 
Knapp, Donna, author.
https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2281846&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Communication Tools -- Whiteboards -- Dashboards -- Instant Messaging Systems -- Social Media -- Tools Used by
Available: Copies:
104. 
Cover image for Corporate communication : a guide to theory & practice
Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
(CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.
Available: Copies:
105. 
Cover image for Effective business communication in organisations : preparing messages that communicate
Effective business communication in organisations : preparing messages that communicate
by 
Fielding, M. L. (Michael L.), author.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=706997&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
engage in effective business communication. Social media and new communication forms, however, come with
Available: Copies:
106. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Traditional advertising media -- Online and mobile advertising -- Social media -- Direct marketing and other
Available: Copies:
107. 
Cover image for Communicating for results : a Canadian student's guide
Communicating for results : a Canadian student's guide
by 
Meyer, Carolyn, 1962- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Oral communication -- Social media and networking.
Available: Copies:
108. 
Cover image for Effective business communication in organisations : preparing messages that communicate
Effective business communication in organisations : preparing messages that communicate
Effective business communication in organisations : preparing messages that communicate
by 
Fielding, M. L. (Michael L.), author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3641516&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2014
Excerpt: 
engage in effective business communication. Social media and new communication forms, however, come with
Available: Copies:
109. 
Cover image for Intercultural communication for everyday life
Intercultural communication for everyday life
by 
Baldwin, John R., 1960-
Format: 
Books
Publication Date 
2014
Excerpt: 
social action. The book brings together a group of authors from diverse backgrounds (rhetoric, media
Available: Copies:
110. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct
Available: Copies:
111. 
Cover image for Corporate communication
Corporate communication
by 
Argenti, Paul A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with
Available: Copies:
112. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher
Available: Copies:
113. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective
Available: Copies:
114. 
Cover image for The small business online marketing handbook : converting online conversations to offline sales
The small business online marketing handbook : converting online conversations to offline sales
by 
Tsai, Annie, 1979-
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg
Format: 
Books
Publication Date 
2013
Excerpt: 
With the proliferation of social media and the consumer voice on the web, small business owners need to
Available: Copies:
115. 
Cover image for E-business
E-business
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2012
Excerpt: 
in China and the developing world, social media and online marketing strategies, technology
Available: Copies:
116. 
Cover image for Media and society
Media and society
by 
O'Shaughnessy, Michael, 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Mass media -- Social aspects.
Available: Copies:
117. 
Cover image for Understanding new media
Understanding new media
by 
Siapera, Eugenia.
Format: 
Books
Publication Date 
2012
Excerpt: 
Digital media -- Social aspects.
Available: Copies:
118. 
Cover image for Business writing in the digital age
Business writing in the digital age
by 
Canavor, Natalie, 1942-
Format: 
Books
Publication Date 
2012
Excerpt: 
explicitly the digital realm of email, social networking, and social media strategies. The text gives writing
Available: Copies:
119. 
Cover image for Corporate communication : a guide to theory and practice
Corporate communication : a guide to theory and practice
by 
Cornelissen, Joep.
Format: 
Books
Publication Date 
2011
Excerpt: 
communication. Leadership and change communication -- Corporate social responsibility and community relations.
Available: Copies:
120. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
and converged traditional media -- Social media -- Writing for social media -- Uses of social media
Available: Copies:
121. 
Cover image for Communication and media ethics in South Africa
Communication and media ethics in South Africa
by 
Hyde-Clarke, Nathalie.
Format: 
Books
Publication Date 
2011
Excerpt: 
Communication and media ethics in South Africa / Hyde-Clarke, Nathalie.
Available: Copies:
122. 
Cover image for Theories of human communication
Theories of human communication
by 
Littlejohn, Stephen W.
Format: 
Books
Publication Date 
2011
Excerpt: 
Framing -- Social Action Media Studies -- The Sociopsychological Tradition -- The Effects Tradition
Available: Copies:
123. 
Cover image for Discovering leadership
Discovering leadership
by 
Billsberry, Jon.
Format: 
Books
Publication Date 
2009
Excerpt: 
leadership, rhetoric, and media responses before and after the September 11th terrorist attacks / Michelle C
Available: Copies:
124. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product
Available: Copies:
125. 
Cover image for Ethics in media communications : cases and controversies
Ethics in media communications : cases and controversies
by 
Day, Louis A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Ethics in media communications : cases and controversies / Day, Louis A.
Available: Copies:
126. 
Cover image for The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
drama series, realistic social drama is especially successful in involving people emotionally. There is
Available: Copies:
Limit Search Results
Access Level
Author
Kotler, Philip, author.
(5)
Tuten, Tracy L., 1967- author.
(4)
Solomon, Michael R., author.
(3)
Andrews, J. Craig.
(2)
Armstrong, Gary (Gary M.), author.
(2)
Format
Item Category 1
Material Type
Language
English
(126)
Shelf Location
Publication Date
Subject
Internet marketing.
(18)
Social media.
(13)
Business communication.
(9)
Communication in organizations.
(7)
Internet advertising.
(7)
Item Available
Advanced Search Location