Marketing strategy & management / Phillips, Diane M., author.

Public relations strategy / Oliver, Sandra.

Contemporary strategy analysis / Grant, Robert M., 1948- author.

Contemporary strategy analysis / Grant, Robert M., 1948- author.

Hotel Industry Management Strategy/ Lok, John

Creative strategy in advertising. Drewniany, Bonnie L.

Strategy : theory and practice / Clegg, Stewart R., 1947- author.

Managerial economics and strategy / Brander, James A., author.

Strategy : an international perspective / Wit, Bob de, author.

Practising strategy : a Southern African perspective / Botha Tersia

Exploring strategy : text and cases / Whittington, Richard, 1958- author.

Marketing strategy and competitive positioning / Hooley, Graham J., author.

Exploring strategy : text and cases / Johnson, Gerry, author.

Digital marketing : strategy, planning & disruption. Hanlon, Annmarie.

Digital business : strategy, management & transformation / Hanlon, Annmarie, author.

Advertising creative : strategy, copy, and design / Altstiel, Tom, author.

DIGITAL MARKETING FOUNDATIONS AND STRATEGY. Zahay, D

Exploring strategy : text and cases / Whittington, Richard, 1958- author.

Service management : operations, strategy, information technology / Bordoloi, Sanjeev, author.

Advertising creative : strategy, copy, design / Altstiel, Tom, author.

Practising strategy : a southern African context / Venter, Peet, 1964-

Managerial accounting, finance and strategy : question book / Van Romburgh, Henriette, author

Supply chain management : strategy, planning and operation / Chopra, Sunil, 1960- author.

Foundations of sustainable business : theory, function, and strategy / Sanders, Nada R., author.

Crafting and executing strategy : the quest for competitive advantage : concepts Thompson, Arthur A

Crafting and executing strategy : the quest for competitive advantage : concepts and cases /

Exploratory study to determine how digital brand strategy is an essential tool for brand building

Purchasing & supply chain management : analysis, strategy, planning and practice / Weele, A. J. van

Good strategy bad strategy : the difference and why it matters / Rumelt, Richard P., author.

Internet marketing for entrepreneurs : using Web strategy for business success / Houston, Jonathan.

Strategy : sustaining competitive advantage in a globalised context / Goldman, Geoff.

strategy on television / Bouman, Martine (M.P.A.), 1954-

Strategy in action : the execution, politics, and payoff of business planning / Yavitz, Boris.

Strategy, implementation, practice

morality, strategy and risk management -- Appendix A: Tax monetary thresholds -- Appendix B: Rates of tax

Digital branding in perspective -- The digital toolkit -- Digital brand strategy and measurement

, corporate ventures, corporate strategy, or human resources, this book also speaks to the specific needs of

morality, strategy and risk management -- Appendix A: Tax monetary thresholds -- Appendix B: Rates of tax

between Tom Wheelen and Dave Hunger who were both professors of strategy. It was the core idea from the

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

communication strategy -- Putting it all together: the strategic marketing plan

-- Sport marketing strategy -- Sport products and branding -- Sport pricing -- Sport distribution -- Sport

, organizational strategy in the digital age, and digital transformation and change management. Together, these

personalize study strategy -- Introduction -- Am I intelligent enough? -- What is 'learning'? -- Six

Modern Project Management -- Organization Strategy and Project Selection -- Organization: Structure

integration within a firm's Supply Chain Strategy and Operations.The framework of Supply Chain Management is

networks -- Responsible business-to-business strategy -- Researching business-to-business markets

and innovation, sustainability, entrepreneurial and public sector strategy. Cutting-edge content on

inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms

positioning -- 4. The business environment and strategy -- 5. Resource-led strategy -- 6. The dynamics of

marketing students, and managers involved in digital marketing strategy and implementation. Online resources

The meaning of financial management -- Strategy and business models -- Risk management and

environmental analysis -- Part II. Strategy formulation. 6. Strategy formulation: long-term goals and generic

Fundamentals - Chapter 6: Distributions - Chapter 7: Statistical Testing -- Concepts and Strategy - Chapter 8

. Continual improvement -- Chapter 11. Lean systems strategy for operations -- Chapter 12. Quality management

marketing -- 02 Planning a digital marketing strategy -- 03 Digital marketing campaigns -- 04 Accountability

and development / Leadership, governance and strategy / Difference and leadership / Studying followers

-- Portfolio and Programme management -- Project stakeholder management -- Business case strategy phase

Dr Robbie Smyth -- 10. The Roles of PR Practitioners -- 11. Developing a PR Strategy -- 12. Content

enduring debates -- Communication and culture -- Communication, organisations and strategy -- Communication

marketplace and customer value -- Designing customer value-driven strategy and mix -- Managing hospitality and

-- Chapter13: Strategy choice -- Part III: Strategy implementation -- Chapter 14: Strategy implementation and

The meaning of financial management -- Strategy and business models -- Risk management and

morality, strategy and risk management -- Appendix A: Tax monetary thresholds -- Appendix B: Rates of tax

covered alongside an overview of international risk management standards and frameworks, strategy and

altering business operations and strategy. Following a unique, three-part structure, the book offers: * a

natural and quasi experimental studies -- Difference-in-differences strategy -- Instrumental variables and

responsive design that makes it irresistible to Google; Create a keyword strategy that keeps interested and

marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical

-- Step 2. Analyse the audience -- Step 3. Create a digital marketing strategy -- Step 4. Construct the

Part 1:Strategic analysis -- Part 2: Market strategies -- Part 3:Strategy implementation and

Introduction to service operations -- The world of service -- Service strategy -- The service

-- Communication strategy and advertising strategy -- Advertising strategy and creative development -- Media and

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

marketing research -- Designing the tourism and hospitality marketing strategy -- 5. Tourism and hospitality

strategy doesn't fit all -- The next tech : it's time for human-like technologies to take off -- The new CX

-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics

Understanding service operations strategy -- Designing service experiences -- Designing service

.1 Introduction -- 5.2 Overall strategy of report writing -- 5.3 Sections of the research report in

strategy' also features new case studies on the 'US-Venezuela oil dispute' and 'Huaweiaccused of spying'"--

, management and strategy: distinctions and overlaps -- 3: Leadership, power and influence: defining the

: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies

analysisi -- 7.Marketing strategy and metrics

development of an integrated marketing strategy."--Publisher's website

conversion science; the methodological application of strategy, measurement and analysis in pursuit of

-- Organizational strategy and information systems -- Digital systems and the design of work -- Information systems

marketing strategy -- Planning for implementation, metrics and control.

Digital marketing : strategey, implementation and practice

marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural

range of tools to implement in their digital marketing planning and strategy. Covering all aspects of

communication strategy -- Implementing marketing communication mix strategies -- Pricing concepts and setting

environmental analysis -- Part II. Strategy formulation. 6. Strategy formulation: long-term goals and generic

, shaping and implementing the Europe 2020 strategy. Insightful chapters analyse the content, conditions and

Technology and Innovation Management-- 2Technology Strategy--t3Technology Management-- 4.Innovation

business entities -- Strategy and its execution -- Composition and selection of the board of directors

, strategy, operations, event design and human resources, in a vast array of different event settings from

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

Marketing Strategy -- Strategic Planning and Social Media Marketing -- Social Media Campaigns: The Strategic

-- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore

management for complex projects; 6 Public Procurement; SECTION II Strategy and planning; 7 Purchasing and

-- Planning and organising a CRM strategy -- Implementing customer relationship management in an organisation

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power

crisis communication -- Basic assumptions -- Theory (1): Contingency theory -- Theory (2): The factor-position-strategy

positioning. 4. The business environment and strategy -- 5. Resource-led strategy -- 6. The dynamics of

Part 2. Strategic Actions: Strategy Formulation. Business-Level Strategy -- Competitive Rivalry and

intelligence -- Smart cities and the common good -- Facebook: social media and business strategy -- Digital

.Step 4: Finalize Sourcing Strategy -- 5-3-5.Step 5: Implement Sourcing Strategy -- 5-3-6.Step 6

-- Supply chain strategy -- Lean and agile supply chains -- Organisation of the supply chain -- Improving

strategy: creating value for target customers -- Developing the hospitality and tourism marketing mix

Correlational Research Strategy -- The Descriptive Research Strategy -- Single-Subject Research Designs

-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services

. Customer experience management as a marketing strategy -- 10. Market strategies -- 11. Product life cycle

management organization -- Category strategy development -- Supplier evaluation and selection -- Supplier

-- Strategy Formulation -- Strategy Execution -- Strategy Evaluation and Control -- Leading Organizational

-- Strategy, corporate responsibility and ethics -- Organisational culture and change -- Organisational

Introduction -- The foundations of personalization -- Strategy, technology, science & art -- The

-- a grassroots development strategy -- Developmental local government and good governance

strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary

-- Media Communication Strategy and Tactics -- Learning the Language of Media Planning -- Learning about

theory and competitive strategy -- Markets for factor inputs -- Investment, time, and capital markets

, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon

" and the "how" of navigating this new landscape. By placing strategy before structure, Robert and Carla

structures -- Culture and leadership -- Culture and corporate strategy -- Culture change in organisations

-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing

Choice and demand -- Uncertainty and strategy -- Production and supply -- Competitive markets

develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been

-- Prepare For The Job -- Know Your Content -- Use Questioning As An Instructional Strategy -- Create a

-- Using problem solving as a teaching strategy -- Using research as a teaching strategy -- Using role play

-- Chapter 8. Providing the right service -- PART 3. Implementation of the retail strategy -- Chapter 9

collaboration -- Requirements life cycle management -- Strategy analysis -- Requirements analysis and design

opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport

strategy and business models.

. Marketing communication strategy -- 12. Implementing marketing communication mix strategies -- 13. Pricing

teaching strategy -- Using case study as a teaching strategy -- Using role play as a teaching strategy

: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning

strategy: Indonesia, "good friend" of Australia -- Utilizing the framework for intentional positioning in

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

-- Microsoft's Modeling Strategy -- Understanding Model-Driven Development -- Understanding Domain

effective digital strategy? And what tools can be used to measure marketing effectiveness? Starting with a

-- Innovation : what it is and why it matters -- Innovation strategy -- Identifying strategic capabilities

Design -- Part 5 Retailing's Future. 14. Reframing Retail Strategy.

-- Develop In-House Capabilities -- Use Outside Counsel Strategically -- Developing an Online Media Strategy

-based practices for learning-centered teaching with a teaching strategy in a way that results in powerful learning

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

communication, corporate communication, etc. ; in determining and implementing strategy, operations and

-effective strategy can be used successfully by businesses of any size and includes detailed information on legal

-- Project methodology -- Project stakeholder management -- Corporate strategy phases -- Project feasibility

Conduct of Monetary Policy: Strategy and Tactics ---- PART V. International Finance and Monetary Policy

"The small business marketing experts at Demandforce help owners kick off their online strategy

customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and

-- Industrial action and strike handling -- Organisation-level perspectives: strategy and policy, procedures and

. Historical Perspective -- 4. Strategy in Public Relations -- Part 2: FOUNDATIONS OF PUBLIC RELATIONS. 5

1. Operations and processes -- 2. Operations strategy -- 3. Supply network design -- 4. Process

. HR strategy: content issues -- 7.4. HR strategy: process issues -- 7.5. HR strategy: implementation