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Marketing strategy

Ferrell, O. C.

Format:

Books

Publication Date

2005

Excerpt:

Marketing strategy / Ferrell, O. C.

Available: Copies:

When your strategy stalls.

Harvard Business School.

Format:

Books

Publication Date

2005

Excerpt:

When your strategy stalls. Harvard Business School.

Available: Copies:

Implications for marketing strategy

Quester, NC

Format:

Books

Publication Date

2002

Excerpt:

Implications for marketing strategy Quester, NC

Available: Copies:

Research methodology in strategy and management

Ketchen, David J.

Format:

Books

Publication Date

2004

Excerpt:

Research methodology in strategy and management / Ketchen, David J.

Available: Copies:

Services marketing : people, technology, strategy

Lovelock, Christopher H.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

Services marketing : people, technology, strategy / Lovelock, Christopher H.

Available: Copies:

Management of strategy : concepts and cases

Hitt, Michael A.

Format:

Books

Publication Date

2007

Excerpt:

Management of strategy : concepts and cases / Hitt, Michael A.

Available: Copies:

Management strategy : achieving sustained competitive advantage

Marcus, Alfred A. (Alfred Allen), 1950-

Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2004049992-t.html

Format:

Books

Publication Date

2005

Excerpt:

Management strategy : achieving sustained competitive advantage / Marcus, Alfred A. (Alfred Allen

Available: Copies:

Total quality: management, organization and strategy

Dean, James W. Evans, James R.

Format:

Books

Publication Date

2005

Excerpt:

Total quality: management, organization and strategy Dean, James W. Evans, James R.

Available: Copies:

Consumer behavior : building marketing strategy

Hawkins, Del I.

Inhaltsverzeichnis Consumer behavior

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Consumer behavior : building marketing strategy / Hawkins, Del I.

Available: Copies:

10.

Handbook of strategy and management

Thomas, Howard, 1943-

Format:

Books

Publication Date

2002

Excerpt:

Handbook of strategy and management / Thomas, Howard, 1943-

Available: Copies:

11.

Business marketing strategy: concepts and applications

Rangan, V.K.

Format:

Books

Publication Date

1995

Excerpt:

Business marketing strategy: concepts and applications Rangan, V.K.

Available: Copies:

12.

Test bank : Marketing principles and strategy, [by] Henry Assael

Quirk, Thomas.

Format:

Books

Publication Date

1990

Excerpt:

Test bank : Marketing principles and strategy, [by] Henry Assael / Quirk, Thomas.

Available: Copies:

13.

Service management : operations, strategy, and information technology

Fitzsimmons, James A.

Format:

Books

Publication Date

2006

Excerpt:

Service management : operations, strategy, and information technology / Fitzsimmons, James A.

Available: Copies:

14.

Crafting and executing strategy : the quest for competitive advantage : concepts and cases

Thompson, Arthur A., 1940-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0612/2006011853.html

Format:

Books

Publication Date

2007

Excerpt:

Crafting and executing strategy : the quest for competitive advantage : concepts and cases /

Available: Copies:

15.

Making strategy work : leading effective execution and change

Hrebiniak, Lawrence G.

Table of contents http://www.loc.gov/catdir/toc/fy053/2004111039.html

Format:

Electronic Resources

Publication Date

2005

Excerpt:

Making strategy work : leading effective execution and change / Hrebiniak, Lawrence G.

Available: Copies:

16.

The workforce scorecard : managing human capital to execute strategy.

Huselid, Mark A.

Format:

Books

Publication Date

2005

Excerpt:

The workforce scorecard : managing human capital to execute strategy. Huselid, Mark A.

Available: Copies:

17.

Operations, strategy, and technology: pursuing the competitive edge

Hayes, Robert

Format:

Books

Publication Date

2005

Excerpt:

Operations, strategy, and technology: pursuing the competitive edge Hayes, Robert

Available: Copies:

18.

Managing cultural differences : effective strategy and execution across cultures in global corporate alliances

Morosini, Piero.

Format:

Books

Publication Date

1998

Excerpt:

Managing cultural differences : effective strategy and execution across cultures in global

Available: Copies:

19.

Advertisng campaign strategy: A guide to marketing communitation plans

Format:

Books

Excerpt:

Advertisng campaign strategy: A guide to marketing communitation plans

Available: Copies:

20.

Marketing for hospitality and tourism

Kotler, Philip, author.

Format:

Books

Publication Date

2022

Excerpt:

marketplace and customer value -- Designing customer value-driven strategy and mix -- Managing hospitality and

Available: Copies:

21.

The road to democracy in South Africa.

South African Democracy Education Trust.

Book review (H-Net) http://www.h-net.org/review/hrev-a0e4z5-aa

Format:

Books

Publication Date

2014 2013 2012 2011 2010

Excerpt:

less well-known but significant, actors, strategy and tactics: the evolution of the strategy and

Available: Copies:

22.

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

-- Managing creativity in advertising and integrated brand promotion -- Creative message strategy -- Executing

Available: Copies:

23.

Strategic management : the challenge of creating value

FitzRoy, Peter T.

Format:

Books

Publication Date

2012

Excerpt:

strategy -- Corporate- and business unit-level strategy -- Strategy as building capabilities -- Strategy as

Available: Copies:

24.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.

Available: Copies:

25.

Turnaround management and corporate renewal : a South African perspective

Harvey, Neil, Prof., editor.

Format:

Books

Publication Date

2011

Excerpt:

(TMA-SA) / Jan van der Walt -- Turnaround situations / Jan van der Walt -- Turnaround strategy / Peter

Available: Copies:

26.

Knowledge, organizational evolution, and market creation : the globalization of Indian firms from steel to software

Surie, Gita Sud de.

Format:

Books

Publication Date

2008

Excerpt:

policy and strategy, organization and management theory, economic sociology and history and technology

Available: Copies:

27.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

program. 8. Creative strategy: Planning and development -- 9. Creative strategy: Implementation and

Available: Copies:

28.

The exceptional manager : making the difference

Delbridge, Rick.

Table of contents only http://www.loc.gov/catdir/toc/ecip0519/2005027339.html

Format:

Books

Publication Date

2006

Excerpt:

Making a difference -- Building on the national context -- Transforming strategy -- Managing

Available: Copies:

29.

International management : cross-cultural dimensions

Mead, Richard.

Table of contents http://www.loc.gov/catdir/toc/ecip0413/2004001162.html

Format:

Books

Publication Date

2005

Excerpt:

companies -- Designing and implementing strategy -- Headquarters and subsidiary -- The international joint

Available: Copies:

30.

Limits to liberation after apartheid : citizenship, governance & culture

Robins, Steven L.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0625/2005052346-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0625/2005052346-d.html

Format:

Books

Publication Date

2005

Excerpt:

: a critical review of the proposed city development strategy partnership in Cape Town / 'Functional

Available: Copies:

31.

GIS and crime mapping

Chainey, Spencer.

Table of contents http://www.loc.gov/catdir/toc/ecip054/2004028500.html

Format:

Books

Publication Date

2005

Excerpt:

, tactics and strategy." "This book is essential reading for crime analysts and other professionals working

Available: Copies:

32.

What the best MBAs knows : how to apply the greatest ideas taught in the best business schools

Navarro, Peter.

Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004018239.html
Publisher description http://www.loc.gov/catdir/description/mh051/2004018239.html Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004018239.html Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018239.html
Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018239.html

Format:

Books

Publication Date

2005

Excerpt:

concepts of a subject like strategy or finance. One of the world's top business professors then illustrates

Available: Copies:

33.

The loyalty advantage : essential steps to energize your company, your customers, your brand

Durkin, Dianne M., 1947-

Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html

Format:

Books

Publication Date

2005

Excerpt:

focus and strategy through shared vision, values, and positioning -- Ch. 11. The third essential step

Available: Copies:

34.

The writing experiment : strategies for innovative creative writing

Smith, Hazel, 1950-

Electronic version
E-title

Format:

Electronic Resources

Publication Date

2005

Excerpt:

strategy. Author from Uni of Canberra.

Available: Copies:

35.

Management information systems : managing the digital firm

Laudon, Kenneth C., 1944-

Format:

Books

Publication Date

2004

Excerpt:

, and Strategy -- Ch. 4. The Digital Firm: Electronic Business and Electronic Commerce -- Ch. 5. Ethical

Available: Copies:

36.

How industries evolve : principles for achieving and sustaining superior performance

McGahan, Anita M. (Anita Marie)

Format:

Books

Publication Date

2004

Excerpt:

different requirements each holds for successful strategy. This book provides a model for determining which

Available: Copies:

37.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

Available: Copies:

38.

Marketing

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

-- Marketing Channels and the Role of Intermediaries -- Promotional Strategy and Marketing Communication

Available: Copies:

39.

Policing gangs and youth violence

Decker, Scott H.

Format:

Books

Publication Date

2003 2002

Excerpt:

prospects of a "pulling levers" strategy in a Los Angeles barrio / Evaluating nuisance abatement at gang and

Available: Copies:

40.

The internal auditing handbook

Pickett, K. H. Spencer.

Table of contents http://www.loc.gov/catdir/toc/wiley032/2003053781.html
Publisher description http://www.loc.gov/catdir/description/wiley038/2003053781.html

Format:

Books

Publication Date

2003

Excerpt:

Strategy -- 9. Audit Field Work -- 10. Meeting the Challenge -- App. A. Induction/Orientation Programme

Available: Copies:

41.

Modern systems analysis and design

Hoffer, Jeffrey A.

Format:

Books

Publication Date

2002

Excerpt:

Requirements: Conceptual Data Modeling -- Selecting the Best Alternative Design Strategy -- Design -- Designing

Available: Copies:

42.

Marketing channels

Coughlan, Anne T.

Format:

Books

Publication Date

2001

Excerpt:

distribution are a critical element of business strategy." "The ideas in this book apply to any channel for any

Available: Copies:

43.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html

Format:

Books

Publication Date

2001

Excerpt:

Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy

Available: Copies:

44.

Harvard business review on measuring corporate performance.

Format:

Books

Publication Date

1998

Excerpt:

evaluating the latest performance measures and aligning your corporate strategy accordingly pose serious

Available: Copies:

45.

Narrating postmodern time and space

Francese, Joseph.

Format:

Books

Publication Date

1997

Excerpt:

extent, these changes in narrative strategy are a response to changes in real living conditions, namely

Available: Copies:

46.

Strategic nuclear targeting

Ball, Desmond, 1947-

Format:

Books

Publication Date

1988

Excerpt:

Targeting (Nuclear strategy)

Available: Copies:

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Armstrong, Gary (Gary M.)

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Assael, Henry, 1935- Marketing : principles & strategy.

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(1)

Baloglu, Seyhmus, author.

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(1)

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Harvard Business School.

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James Bennett Pty. Ltd.

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(1)

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Morosini, Piero.

(1)

Navarro, Peter.

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O'Guinn, Thomas C. Advertising and integrated brand promotion.

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South African Democracy Education Trust.

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Surie, Gita Sud de.

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Thomas, Howard, 1943-

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Thompson, Arthur A., 1940-

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Whittington, Richard, 1958-

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Subject

(9)

(6)

Marketing -- Management.

(4)

Industrial management.

(3)

(3)

(2)

(2)

(2)

Strategic planning -- Case studies.

(2)

Advertising media planning.

(1)

Anti-apartheid movements -- South Africa -- History -- 20th century.

(1)

(1)

(1)

(1)

(1)

Business enterprises -- India.

(1)

Business planning -- Problems, exercises, etc.

(1)

Business planning -- South Africa.

(1)

Case studies.

(1)

Citizenship -- South Africa.

(1)

Communication in marketing.

(1)

Community policing -- United States.

(1)

Consolidation and merger of corporations -- Management.

(1)

Consumer behavior -- United States -- Case studies.

(1)

Consumer behavior -- United States.

(1)

Corporate culture.

(1)

Corporate reorganizations -- South Africa -- Management.

(1)

Corporate turnarounds -- South Africa -- Management.

(1)

Creative writing (Higher education)

(1)

Creative writing -- Handbooks, manuals, etc.

(1)

Creative writing.

(1)

Crime analysis -- Data processing.

(1)

Crime prevention -- United States.

(1)

Cultural pluralism -- South Africa.

(1)

Customer services -- Marketing.

(1)

Decision making -- Problems, exercises, etc.

(1)

Democratization -- South Africa.

(1)

Dienstensector.

(1)

Digital mapping.

(1)

Diversity in the workplace -- Management.

(1)

East Indian business enterprises.

(1)

Employee Performance Appraisal.

(1)

Employee loyalty.

(1)

Employee motivation.

(1)

English language -- Writing.

(1)

Executive ability.

(1)

Gang prevention -- United States.

(1)

Gangs -- United States.

(1)

Geographic information systems.

(1)

Globalization -- India.

(1)

Government, Resistance to -- South Africa -- History -- 20th century.

(1)

Handbooks and manuals.

(1)

Hospitality industry -- Marketing.

(1)

Industrial efficiency -- Measurement.

(1)

Industrial organization.

(1)

Industrial productivity -- Measurement.

(1)

Industries -- Technological innovations -- Economic aspects.

(1)

Intercultural communication.

(1)

International business enterprises -- Management -- Social aspects.

(1)

International business enterprises -- Management.

(1)

Interpersonal communication.

(1)

Joint ventures -- Management.

(1)

Juvenile delinquency -- United States -- Prevention.

(1)

Literature, Modern -- 20th century -- History and criticism.

(1)

Management by exception.

(1)

Management information systems.

(1)

Market surveys -- United States.

(1)

Marketing -- Afrique du Sud -- Gestion.

(1)

Marketing -- Afrique du Sud.

(1)

Marketing -- Management -- Case studies.

(1)

Marketing -- Problems, exercises, etc.

(1)

Marketing channels.

(1)

Marketingmanagement.

(1)

Master of business administration degree.

(1)

National characteristics.

(1)

National liberation movements -- South Africa -- History -- 20th century.

(1)

Organizational change -- South Africa -- Management.

(1)

Organizational change.

(1)

Organizational commitment.

(1)

Organizational effectiveness -- Measurement.

(1)

Organizational effectiveness.

(1)

Personnel Management.

(1)

Postmodernism (Literature)

(1)

Professions -- Marketing.

(1)

Sales promotion.

(1)

Service industries -- Management.

(1)

Service industries -- Marketing.

(1)

South Africa -- Politics and government -- 1948-1994.

(1)

South Africa -- Politics and government -- 1994-

(1)

South Africa -- Race relations -- Political aspects.

(1)

Strategic alliances (Business)

(1)

Strategisch management.

(1)

Strategisches Management.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Targeting (Nuclear strategy)

(1)

Technological innovations -- India.

(1)

Tourism -- Marketing.

(1)

Violence -- United States -- Prevention.

(1)

Youth and violence -- United States -- Prevention.

(1)

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