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00000000000000000000000000000IIE
Print
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Customer services -- Management.
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
communication management -- Digital marketing -- Customer value and retention -- People, processes and physical
Available: Copies:
3. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
strategy: Creating value for target customers -- Products, services, and brands: Building customer value
Available: Copies:
4. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies:
5. 
Cover image for Business analysis.
by 
Paul, Debra, editor.
Format: 
Books
Publication Date 
2020
Excerpt: 
stakeholders, improving processes and defining requirements. New topics in this edition include the service
Available: Copies:
6. 
Cover image for Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2016
Excerpt: 
Customer services -- Management.
Available: Copies:
7. 
Cover image for A guide to service desk concepts
by 
Knapp, Donna, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Computer service industry -- Customer services.
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2014
Excerpt: 
Customer service / Cant, M. C. (Michael Colin), 1957-
Available: Copies:
9. 
Cover image for Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Customer services -- Management.
Available: Copies:
11. 
Cover image for A guide to customer service skills for the help desk professional
by 
Knapp, Donna.
Format: 
Books
Publication Date 
2011
Excerpt: 
A guide to customer service skills for the help desk professional / Knapp, Donna.
Available: Copies:
12. 
Cover image for A guide to service desk concepts
by 
Knapp, Donna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Computer industry -- Customer services -- Management.
Available: Copies:
13. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Food service -- Marketing.
Available: Copies:
14. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
, services and brands : building customer value -- New-product development and product life-cycle strategies
Available: Copies:
15. 
Cover image for Fundamentals of selling : customers for life through service
by 
Futrell, Charles.
Format: 
Books
Publication Date 
2008
Excerpt: 
Fundamentals of selling : customers for life through service / Futrell, Charles.
Available: Copies:
17. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2006
Excerpt: 
includes customer service, technology, customer relationships, pricing, and the global economy." "The cases
Available: Copies:
18. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
right relationships with the right customers -- Product, services, and branding strategy -- New
Available: Copies:
19. 
Cover image for Fundamentals of selling : customers for life through service
by 
Futrell, Charles.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Fundamentals of selling : customers for life through service / Futrell, Charles.
Available: Copies:
20. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
: partnering to build customer relationships -- Marketing in the digital age : making new customer connections
Available: Copies:
21. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
. Managing services for business markets. -- 14. Managing business marketing channels. -- 15. Pricing
Available: Copies:
22. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Food service -- Marketing.
Available: Copies:
23. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
customer service and logistics -- Retailers, wholesalers, and their strategy planning -- Promotion
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services
Available: Copies:
25. 
Cover image for Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Format: 
Books
Publication Date 
2001
Excerpt: 
brand image, enhance customer relations, and create entirely new distribution channels for products and
Available: Copies:
26. 
Cover image for E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Models Getting a Loan Online Recruiting on the Web Online News Services Online Travel Services Online
Available: Copies:
by 
Els, Lien.
Format: 
Books
Publication Date 
2000
Excerpt: 
Customer services -- Management.
Available: Copies:
28. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
customers and their buying behavior -- Elements of product planning for goods and services -- Product
Available: Copies:
29. 
Cover image for Customer first : a strategy for quality service
by 
Walker, Denis.
Format: 
Books
Publication Date 
1990
Excerpt: 
Customer first : a strategy for quality service / Walker, Denis.
Available: Copies:
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