E-commerce for dummies

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Title:

E-commerce for dummies

Author:

Jones, Don, 1971-

ISBN:

9780764508479

Personal Author:

Jones, Don, 1971-

Publication Information:

Physical Description:

xxvi, 399 pages : illustrations ; 24 cm.

Series:

--For dummies

--For dummies.

General Note:

Includes index.

Contents:

Pt. I. E-Commerce Overview: You Will Be Graded on This -- Ch. 1. E-Commerce: Beyond the Hype -- Ch. 2. Welcome to the Age of E-Everything: Technology -- Ch. 3. Before You Do an E-Thing, Get a Plan Together -- Ch. 4. Understanding and Transitioning into E-Commerce Business Models -- Pt. II. Making the Leap of Faith: Integrating Your Business -- Ch. 5. Integrating Your Business -- Ch. 6. Marketing and Competing in Cyberspace -- Ch. 7. Getting Virtual: Adding Geeks to Your Existing Workforce -- Ch. 8. Handling Legal Issues -- Pt. III. Setting Up the Front End of Your Business -- Ch. 9. Planning Your Storefront -- Ch. 10. Least Bit You Need to Know about Building Your Storefront -- Ch. 11. Giving Customers What They Want: Service! -- Ch. 12. Cashing In: Processing and Fulfilling Online Transactions -- Ch. 13. Minding the Farm: Your Hardware and Network Infrastructure -- Ch. 14. Avoiding a Pain in the ASP: Streamlining Business Operations by Outsourcing -- Pt. IV. Dealing with the Back Office -- Ch. 15. Digging for Gold: Using Information to Build Market Share -- Ch. 16. Managing the Supply Chain -- Ch. 17. Saving Time and Money with E-Procurement -- Ch. 18. Setting Up Distribution and Fulfillment Systems -- Ch. 19. Building Market Reach with E-Marketplaces -- Ch. 20. Integrating Your Internal Systems with Business Partners -- Pt. V. Part of Tens -- Ch. 21. Ten Winning E-Commerce Strategies -- Ch. 22. Ten E-Commerce Myths Revealed.

Abstract:

Presents an overview of e-commerce covering such topics as marketing, computer networks, business models, legal issues, building a storefront, online transactions, and distribution.

Subject Term:

Electronic commerce.

Electronic commerce. (OCoLC)fst00906906

Added Author:

Scott, Mark D.

Villars, Rick.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/wiley024/2001091992.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2001091992.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2001091992.html

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Summary

E-commerce. Some businesses have enjoyed tremendous success, while others that have been in it a while wonder why it's not working as well as they had anticipated. Some businesses think they should be in it, but don't know where to start. Others think all you need is a URL and a Web site and you're in business.

E-commerce encompasses all aspects of buying and selling online. That necessitates several Internet technologies, including enterprise resource planning, electronic-procurement and payment transaction processing, Web site design, EDI and XML, networking protocols, and security. E-commerce is where sales and marketing and IT meet. Each group needs to know something about the other's side of the business to do business online successfully. E-Commerce For Dummies helps bridge the gap between technical and sales with:

Explanations of both business strategy and technology A comprehensive overview of the diverse areas of e-commerce, including business-to-business (B2B) and business-to-consumer (B2C). Case studies that show real-world examples of what strategies are succeeding and what strategies are failing

The authors include Greg Holden, the e-Marketplace columnist for CNET and bestselling author of Starting an Online Business For Dummies, and two prominent analysts from the e-commerce division of IDC, one of the premier technology and business forecasting companies in the world. They provide guidance to help businesses just entering the e-commerce and companies that want to boost their e-commerce sales, including information on:

Marketing and competing in Cyberspace Planning your storefront Processing and fulfilling online transactions Dealing with the back office, including managing the supply chain and setting up distribution and fulfillment systems

With online sales increasing at a phenomenal rate, established "brick and mortar" firms as well as entrepreneurs are realizing that e-commerce represents a tremendous opportunity. E-Commerce For Dummies helps businesses seize that opportunity and get down to business-online business-fast.