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1. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
2. 
Cover image for SocialCorp : social media goes corporate
by 
Postman, Joel.
Format: 
Books
Publication Date 
2009
Excerpt: 
SocialCorp : social media goes corporate / Postman, Joel.
Available: Copies:
3. 
Cover image for Social media marketing : a strategic approach.
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Social media marketing : a strategic approach. Zahay, Debra L., author.
Available: Copies:
by 
Fourie, Pieter J. (Pieter Jacobus), 1950-
Format: 
Books
Publication Date 
2017
Excerpt: 
Media studies. Volume 4, Social (new) media and mediated communication today / Fourie, Pieter J
Available: Copies:
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
reviews, this edition includes new coverage of social media,discussion of current industry trends, and
Available: Copies:
6. 
Cover image for Public Relations: principles and practice
by 
Dalla Pria, Madel.
Format: 
Books
Publication Date 
2021
Excerpt: 
opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3
Available: Copies:
7. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
, Online, Social Media, and Mobile Marketing -- Part 4 Extending Marketing -- 18. Creating Competitive
Available: Copies:
8. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in
Available: Copies:
9. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
pages -- Writing E-mail marketing -- Writing online ads -- Writing for social media -- Writing for video
Available: Copies:
10. 
Cover image for Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
consumer behavior and features coverage of social media, digital consumption and up to date marketing
Available: Copies:
11. 
Cover image for Organizational behavior
by 
McShane, Steven Lattimore, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
. Social media and virtual teams are transforming the way employees work together. Values and self
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher
Available: Copies:
13. 
Cover image for Fake news : falsehood, fabrication and fantasy in journalism
by 
McNair, Brian, 1959- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
ideology' and 'ruling elites' in media has been appropriated by the alt-right, nationalists and populists
Available: Copies:
14. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building
Available: Copies:
15. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
media; Social media -- Planning example 7B: Selecting organizational and social media tactics -- Earned
Available: Copies:
16. 
Cover image for Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
social media -- Public relations and democracy -- Community and society: corporate social responsibility
Available: Copies:
17. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
sales promotions -- Professional sales -- Direct, online, social media and mobile marketing -- Managing
Available: Copies:
18. 
Cover image for Public relations writing : strategies & structures
by 
Newsom, Doug, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
includes an entire chapter devoted to writing for social media.
Available: Copies:
19. 
Cover image for Practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2017
Excerpt: 
: media -- Social media -- Employee relations -- Goverment relations -- Community relations
Available: Copies:
20. 
Cover image for Android 6 for programmers : an app-driven approach, 3/E
by 
Deitel, Paul J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
to market them via social media and monetize them with in-app advertising, in-app billing, virtual
Available: Copies:
21. 
Cover image for The public relations handbook
by 
Theaker, Alison, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Media practice.
Available: Copies:
22. 
Cover image for The risk management handbook : a practical guide to managing the multiple dimensions of risk
by 
Hillson, David, 1955- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
/ Organizational change management and risk / Risk culture / Social media risk / Risk in development aid practice
Available: Copies:
24. 
Cover image for Excellence in business communication
by 
Thill, John V., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
-opening vignettes, figures, and communication cases that expose students to professional use of social media and
Available: Copies:
25. 
Cover image for A guide to service desk concepts
by 
Knapp, Donna, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Communication Tools -- Whiteboards -- Dashboards -- Instant Messaging Systems -- Social Media -- Tools Used by
Available: Copies:
26. 
Cover image for Effective business communication in organisations : preparing messages that communicate
by 
Fielding, M. L. (Michael L.), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
engage in effective business communication. Social media and new communication forms, however, come with
Available: Copies:
28. 
Cover image for The elements of journalism : what newspeople should know and the public should expect
by 
Kovach, Bill, author.
Format: 
Regular print
Publication Date 
2014
Excerpt: 
access to information. Updated, with new material, this new edition also covers the rise of social media
Available: Copies:
by 
Fielding, M. L. (Michael L.), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
engage in effective business communication. Social media and new communication forms, however, come with
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher
Available: Copies:
31. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective
Available: Copies:
32. 
Cover image for The small business online marketing handbook : converting online conversations to offline sales
by 
Tsai, Annie, 1979-
Format: 
Books
Publication Date 
2013
Excerpt: 
With the proliferation of social media and the consumer voice on the web, small business owners need to
Available: Copies:
33. 
Cover image for Public relations : strategies and tactics
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2012
Excerpt: 
. Tactics: The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television
Available: Copies:
34. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product
Available: Copies:
35. 
Cover image for Exploring public relations
by 
Tench, Ralph.
Format: 
Books
Publication Date 
2006
Excerpt: 
relations -- Role of the public relations practitioner -- Media context of contemporary public relations and
Available: Copies:
36. 
Cover image for New media : a critical introduction
by 
Lister, Martin, 1947-
Format: 
Books
Publication Date 
2003
Excerpt: 
New media : a critical introduction / Lister, Martin, 1947-
Available: Copies:
37. 
Cover image for Media society : industries, images, and audiences
by 
Croteau, David.
Format: 
Books
Publication Date 
2003
Excerpt: 
Mass media -- Social aspects -- United States.
Available: Copies:
38. 
Cover image for Child development
by 
Berk, Laura E.
Format: 
Books
Publication Date 
2003
Excerpt: 
social development. Emotional development -- Self and social understanding -- Moral development
Available: Copies:
39. 
Cover image for Sociology
by 
Giddens, Anthony.
Format: 
Books
Publication Date 
2001
Excerpt: 
inequality -- 11. Poverty, welfare and social exclusion -- 12. Modern organizations -- 13. Work and economic
Available: Copies:
40. 
Cover image for Ethics and media culture : practices and representations
by 
Berry, David, 1960-
Format: 
Books
Publication Date 
2000
Excerpt: 
Ethics and media culture : practices and representations / Berry, David, 1960-
Available: Copies:
41. 
Cover image for Persuasive communication skills : public speaking
by 
Steinberg, Sheila.
Format: 
Books
Publication Date 
1999
Excerpt: 
conditioning and Skinnerian behaviourism -- Social learning theory -- Consistency theories -- Balance theory
Available: Copies:
43. 
Cover image for Culture, society, and the media
by 
Gurevitch, Michael.
Format: 
Books
Publication Date 
1988 1982
Excerpt: 
Mass media -- Social aspects -- Great Britain.
Available: Copies:
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