Marketing research -- Case studies.

opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3

Research matters / Du Plooy-Cilliers, F. (Franzél)

-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic

Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W

The basics of social research / Babbie, Earl R., author.

/Process: Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- The publics

Introduction to research : understanding and applying multiple strategies / DePoy, Elizabeth

Marketing research / Wiid, Jan.

Research methodology : a step-by-step guide for beginners / Kumar, Ranjit, author.

Introduction to social research : quantitative & qualitative approaches / Punch, Keith.

Research matters / Du Plooy-Cilliers, F. (Franzél)