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1. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM
Available: Copies:
2. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM
Available: Copies:
3. 
Cover image for Services marketing.
Services marketing.
by 
Bateson, John E. G.
Format: 
Books
Publication Date 
2011
Excerpt: 
implementing effective recovery strategies -- 14. Strategies for facilitating customer loyalty & retention
Available: Copies:
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