26 Results Found Subscribe to search results
00000000000000000000000000IIE
Print
2. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
marketing students, and managers involved in digital marketing strategy and implementation. Online resources
Available: Copies:
by 
Maritz, Mark, author.
Format: 
Regular print
Publication Date 
2023
Excerpt: 
. Continual improvement -- Chapter 11. Lean systems strategy for operations -- Chapter 12. Quality management
Available: Copies:
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
marketplace and customer value -- Designing customer value-driven strategy and mix -- Managing hospitality and
Available: Copies:
by 
J.A.A (Kobus) Lazenby editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
-- Chapter13: Strategy choice -- Part III: Strategy implementation -- Chapter 14: Strategy implementation and
Available: Copies:
6. 
Cover image for Search engine optimization all-in-one for dummies
by 
Clay, Bruce (Writer on search engine optimization), author.
Format: 
Books
Publication Date 
2022
Excerpt: 
responsive design that makes it irresistible to Google; Create a keyword strategy that keeps interested and
Available: Copies:
7. 
Cover image for MIS : management information systems
by 
Bidgoli, Hossein, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
options while interactive case studies bridge today's technology and strategy. Use It activities, give
Available: Copies:
8. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
marketing research -- Designing the tourism and hospitality marketing strategy -- 5. Tourism and hospitality
Available: Copies:
9. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics
Available: Copies:
10. 
Cover image for Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2020
Excerpt: 
: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies
Available: Copies:
11. 
Cover image for Managing and using information systems : a strategic approach
by 
Pearlson, Keri E.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Organizational strategy and information systems -- Digital systems and the design of work -- Information systems
Available: Copies:
12. 
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
"Content can be an effective and economical tool to add to your marketing strategy. But content
Available: Copies:
by 
Correia, Carlos, 1956-
Format: 
Books
Publication Date 
2019
Excerpt: 
strategy and business models.
Available: Copies:
14. 
Cover image for Purchasing and supply chain management
by 
Weele, A. J. van (Arjan J.), author.
Format: 
Books
Publication Date 
2018
Excerpt: 
management for complex projects; 6 Public Procurement; SECTION II Strategy and planning; 7 Purchasing and
Available: Copies:
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Planning and organising a CRM strategy -- Implementing customer relationship management in an organisation
Available: Copies:
16. 
Cover image for Human resource management : theory and practice
by 
Bratton, John.
Format: 
Books
Publication Date 
2017
Excerpt: 
strategy and strategic HRM -- HRM outcomes and line management -- II. Employee resourcing. Workforce
Available: Copies:
17. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
Format: 
Books
Publication Date 
2016
Excerpt: 
Introduction -- The foundations of personalization -- Strategy, technology, science & art -- The
Available: Copies:
18. 
Cover image for Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling
Available: Copies:
by 
Killen, Roy.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Using problem solving as a teaching strategy -- Using research as a teaching strategy -- Using role play
Available: Copies:
20. 
Cover image for BABOK : a guide to the business analysis body of knowledge
by 
International Institute of Business Analysis, issuing body.
Format: 
Books
Publication Date 
2015
Excerpt: 
collaboration -- Requirements life cycle management -- Strategy analysis -- Requirements analysis and design
Available: Copies:
21. 
Cover image for The complete business process handbook : body of knowledge from process modeling to bpm. Volume I
by 
Rosing, Mark von.
Format: 
Books
Publication Date 
2015
Excerpt: 
Strategy to Operation with value driven BPM; how to establish a way of Thinking, Working, Modelling and
Available: Copies:
22. 
Cover image for Teaching strategies for quality teaching and learning
by 
Killen, Roy.
Format: 
Books
Publication Date 
2015
Excerpt: 
teaching strategy -- Using case study as a teaching strategy -- Using role play as a teaching strategy
Available: Copies:
23. 
Cover image for The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it
Available: Copies:
24. 
Cover image for Human resource management : theory and practice
by 
Bratton, John.
Format: 
Books
Publication Date 
2012
Excerpt: 
. Corporate strategy and strategic HRM -- 3. HRM and performance -- Pt II The micro context of human resource
Available: Copies:
25. 
Cover image for Services marketing.
by 
Bateson, John E. G.
Format: 
Books
Publication Date 
2011
Excerpt: 
personnel -- 10. People as strategy: Managing service consumers -- pt. III: Implementing successful service
Available: Copies:
26. 
Cover image for Strategic information systems management
by 
Grant, Kevin, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
Applications -- Introduction -- Context for disruptive technologies and applications -- Strategy of disruption
Available: Copies:
Limit Search Results
Access Level
Format
Language
Item Available