, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the

Cognition?; 4.2.1 Attention; 4.2.2 Perception; 4.2.3 Memory; 4.2.4 Learning; 4.2.5 Reading, Speaking, and

developing child -- 6.4. Attention, concentration and memory -- 6.5. Conclusion -- 6.6. Further reading -- 7

choice -- Attention -- Memory -- Hyperbolic discounting -- Information architecture. What is information