discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

consumer behavior and features coverage of social media, digital consumption and up to date marketing

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

Critical media literacy and fake news in post-truth America / Goering, Christian Z., editor.

Disruptions: studies in digital journalism

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

guidebooks to every destination, an award-winning website, mobile and digital travel products, and a

Digital media.

Computer And What Does It Do? -- The Evolution Of Computers And Digital Media -- What Is Digital Media

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

-- DVD-Media -- Blu-ray Disc-Media -- Installing optical drives -- Troubleshooting removable media

Digital media.

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity