--Introductions--The marketing concept--The traditional marketing approach--The mamrketing mix--Traditional

practice, and reflects greater emphasis on the complex burden of disease in South Africa as well as the use

the effectiveness of the IMC tools.

because we are: the role of community in the development and learning of the young child -- Playful

South African organisations. The book also focuses on current RM and CRM themes, such as the changing

The public relations handbook / Theaker, Alison, author.

safety and health -- Trends and the future of human resource management.

Setting the scene -- The e-commerce environment -- The network economy and market structure