Cover image for Search engine optimization all-in-one for dummies
Title:
Search engine optimization all-in-one for dummies
Author:
Clay, Bruce (Writer on search engine optimization), author.
ISBN:
9781119837497
Edition:
4th edition.
Physical Description:
xx, 743 pages : illustrations ; 24 cm
Series:
For dummies

--For dummies.
Contents:
How search engines work -- Keyword strategy -- Competitive positioning -- SEO and mobile web design -- Creating content -- Linking -- Optimizing the foundations -- Analyzing results -- International SEO.
Abstract:
"Get search engines to rank your site as the No. 1 result with help from this comprehensive resource. What's the best hiding place in the world? The second page of Google's search results! If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you'll find practical and easy-to-follow advice to increase your site's chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines. You'll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You'll also find out how to: Optimize your webpage with responsive design that makes it irresistible to Google; Create a keyword strategy that keeps interested and engaged visitors flowing to your website; Generate the backlinks that will teach Google you're a trusted resource and help you climb the search engine results page. Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic"--Publisher's description.
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