Title:
Marketing channels : a management view
Author:
Rosenbloom, Bert.
ISBN:
9780538477604
Personal Author:
Edition:
8th ed.
Publication Information:
Australia ; United Kingdom : South-Western, Cengage Learning, ©2013.
Physical Description:
xxiii, 660 pages : illustrations ; 26 cm
General Note:
Previous edition: 2004.
Contents:
pt. 1. Marketing channel systems. 1. Marketing channel concepts -- 2. The channel participants -- 3. The environment of marketing channels -- 4. Behavioural processes in marketing channels -- pt. 2. Developing the marketing channel. 5. Strategy in marketing channels -- 6. Designing marketing channels -- 7. Selecting the channel members -- 8. Target markets and channel design strategy -- pt. 3. Managing the marketing channel. 9. Motivating the channel members -- 10. Product issues in channel management -- 11. Pricing issues in channel management -- 12. Promotion through the marketing channel -- 13. Logistics and channel management -- 14. Evaluating channel member performance -- pt. 4. Additional perspectives on marketing channels. 15. Electronic marketing channels -- 16. Franchise marketing channels -- 17. Marketing channels for services -- 18. International channel perspectives -- pt. 5. Cases.
Abstract:
'Marketing Channels' provides a management focus and managerial framework to its title subject. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects recent global, socio-cultural, and technological changes.
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