Search Results for Consumers

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Consumers

Arnould, Eric J.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior -- United States.

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

-- Understanding the marketplace and consumer value -- Analyzing the marketing environment -- Managing marketing

Available: Copies:

Consumer behaviour : a South African perspective

Gowpall, Yathika, editor.

Format:

Books

Publication Date

2023

Excerpt:

Consumer behaviour : a South African perspective / Gowpall, Yathika, editor.

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

Available: Copies:

The psychology of advertising

Fennis, Bob Michaël, 1968- author.

Format:

Books

Publication Date

2021

Excerpt:

Consumers -- Attitudes.

Available: Copies:

The content marketing handbook : how to double the results of your marketing campaigns

Bly, Robert W., author.

Format:

Books

Publication Date

2020

Excerpt:

marketing is most effective when integrated into a multi-channel campaign that not only educates consumers

Available: Copies:

Consumer behaviour.

Sethna, Zubin, author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behaviour. Sethna, Zubin, author.

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Consumer behavior

Schiffman, Leon G., author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior / Schiffman, Leon G., author.

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Consumer Behaviour 4e

Roberts-Lombard, Mornay

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Consumer Behaviour 4e Roberts-Lombard, Mornay

Available: Copies:

10.

The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2016

Excerpt:

Consumers -- Attitudes.

Available: Copies:

11.

Mobile marketing : an hour a day

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

. The easy-to-follow tips on building stronger consumer relationships through apps and social networking

Available: Copies:

12.

Consumer behaviour

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

Consumer behaviour / Parumasur, Sanjana Brijball.

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13.

Pro C# 5.0 and the .NET 4.5 framework

Troelsen, Andrew W.

Additional Information at Google Books
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- Applying Attributes in C# -- C# Attribute Shorthand Notation -- Specifying Constructor

Available: Copies:

14.

Doing business digitally : eight steps to online success

Parkin, Godfrey.

Format:

Books

Publication Date

2008

Excerpt:

-- Best and worst practices -- New consumers and web 2.0 -- Website design -- Search engine marketing

Available: Copies:

15.

Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole

Barber, Benjamin R., 1939-

Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior -- United States.

Available: Copies:

16.

International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

Format:

Books

Publication Date

2007

Excerpt:

Organization -- Products and Services for Consumers -- Products and Consumers for Businesses I-- nternational

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17.

Consumer behaviour in tourism

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer behaviour in tourism / Swarbrooke, John.

Available: Copies:

18.

Consumer behaviour

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

Consumer behaviour / Cant, M. C. (Michael Colin), 1957-

Available: Copies:

19.

Category killers : the retail revolution and its impact on consumer culture

Spector, Robert, 1947-

Format:

Books

Publication Date

2005

Excerpt:

Category killers : the retail revolution and its impact on consumer culture / Spector, Robert, 1947-

Available: Copies:

20.

International marketing

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

management: planning and organization -- Products and services for consumers -- Products and services for

Available: Copies:

21.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

22.

The advertising handbook

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and

Available: Copies:

23.

Advertising media planning

Sissors, Jack Zanville, 1919-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html

Format:

Books

Publication Date

2002

Excerpt:

Relationship Among Media, Advertising, and Consumers -- How Consumers Choose Media: Entertainment and

Available: Copies:

24.

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

and services for consumers -- 13. Products and services for businesses -- 14. International marketing

Available: Copies:

25.

Basic economic principles : a guide for students

O'Connor, David E. (David Edward)

Format:

Books

Publication Date

2000

Excerpt:

? -- Why do consumers behave as they do? -- How are goods and services produced -- How are businesses

Available: Copies:

26.

The encyclopaedia of brands & branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

1999

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

27.

Consumer behavior

Berkman, Harold W.

Format:

Books

Publication Date

1997

Excerpt:

Consumer behavior / Berkman, Harold W.

Available: Copies:

28.

Entrepreneurship and how to establish your own business

Nieuwenhuizen, C.

Format:

Books

Publication Date

1996

Excerpt:

characteristics of consumers. Mission and enterprise objectives. Calculate the expected market share. Calculate

Available: Copies:

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