Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

-- Developing new products and managing the product life cycle -- Pricing: understanding and capturing customer

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

Product Life Cycle -- 10. Pricing: Understanding and Capturing Customer Value -- 11. Pricing Strategies

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

hospitality products, branding, and pricing -- 9. Tourism distribution -- 10. Promoting and advertising

tourism -- PART IV: The tourism marketing mix -- 8. Tourism products -- 9. Pricing tourism products -- 10

Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price

Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

: -- Designing and managing products and brands: building customer value -- Internal marketing -- Pricing

the value offering -- Manage the pricing decisions -- Manage marketing channels and points of customer

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

supply chain -- ch. 15. Sourcing decisions in a supply chain -- ch. 16. Pricing and revenue management in

in designing the service experience -- Service branding and promotion -- Pricing services

-- Tourism Supply -- Pricing and Taxation -- Competition and the Tourism Destination -- Forecasting Tourism

and Publicity -- 19. Pricing -- 20. Marketing Management, Evaluation and Control.

-- Pricing : understanding and capturing customer value -- Pricing strategies -- Marketing channels

-- ch. 6: Product decisions -- ch. 7: Branding decisions -- ch. 8: Pricing decisions -- ch. 9

facilities -- The operation of a warehouse -- The transport system -- Transport cost structures and pricing

. Product decisions -- ch. 11. Pricing decisions -- ch. 12. Distribution channel decisions -- ch. 13

Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for

-- The "bottom up" approach to pricing -- Cost management -- The cost-volume-profit approach to decisions

-- Synthesis -- Optimal transport pricing -- Introduction -- Optimal pricing in the single output case

-- Category killers everywhere -- Pricing : the cost of "everyday low prices" -- Competition : there used to

-- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and

-- Pricing for international markets -- Negotiating with international customers, partners, and regulators.

. Integrated marketing communications and pricing strategies -- Sec. IV. Building the business plan: financial

its applications in tourism -- The tourist market -- Tourism product policy -- Pricing the product

-- New-product development and product life-cycle strategies -- Pricing considerations and approaches

-- labour, materials and plant -- Unit rate pricing -- Sub-contractors and nominated suppliers

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

. Managing services for business markets. -- 14. Managing business marketing channels. -- 15. Pricing

-- Pricing -- Controlling and Evaluating the Plan -- Marketing Management, Evaluation, and Control.

. Cost information and pricing -- 11. Working capital management -- 12. Investment decision making

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

-- Pricing objectives and policies -- Price setting in the business world -- Implementing and controlling

. Pricing Strategies for Services -- ch. 9. Promotion and Education -- ch. 10. Service Positioning and

. Product Strategies. Pricing Strategies. Distribution Strategies. Promotion Strategies. Global Market

Management -- Pricing for International Markets -- Financial Requirements for Global Marketing -- Country