communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal

Sales promotion.

Sales promotion -- Textbooks.

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

Sales promotion -- South Africa.

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

: employees as ambassadors -- Beyond 'customer is king': sales and marketing promotion -- Media relations: a

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Sales promotion.

-- The sales function -- Tourism advertising -- The travel brochure -- Sales promotion for travel and

strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion

building: direct marketing, personal selling, and sales promotion -- Relationship building: public

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

and the travel trade; communications; advertising; sales promotion and merchandising; sales management

: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising