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1. 
Cover image for Relationship selling
by 
Johnston, Mark W.
Format: 
Books
Publication Date 
2008
Excerpt: 
Relationship selling / Johnston, Mark W.
Available: Copies:
2. 
Cover image for Selling tourism
by 
Kay, H. Kenner.
Format: 
Books
Publication Date 
2003
Excerpt: 
Selling tourism / Kay, H. Kenner.
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2004
Excerpt: 
Personal selling / Cant, M. C. (Michael Colin), 1957-
Available: Copies:
4. 
Cover image for McCormack on selling
by 
McCormack, Mark H. (Mark Hume)
Format: 
Books
Publication Date 
1996 1995
Excerpt: 
McCormack on selling / McCormack, Mark H. (Mark Hume)
Available: Copies:
5. 
Cover image for Marketing & selling the travel product
by 
Burke, James F.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing & selling the travel product / Burke, James F.
Available: Copies:
6. 
Cover image for Selling hospitality : a situational approach
by 
McNeill, Richard G.
Format: 
Books
Publication Date 
2006
Excerpt: 
Selling hospitality : a situational approach / McNeill, Richard G.
Available: Copies:
7. 
Cover image for Selling destinations : geography for the travel professional
by 
Mancini, Marc, 1946-
Format: 
Books
Publication Date 
2010
Excerpt: 
Selling destinations : geography for the travel professional / Mancini, Marc, 1946-
Available: Copies:
8. 
Cover image for Selling destinations : geography for the travel professional
by 
Mancini, Marc, 1946-
Format: 
Books
Publication Date 
2004
Excerpt: 
Selling destinations : geography for the travel professional / Mancini, Marc, 1946-
Available: Copies:
9. 
Cover image for Fundamentals of selling : customers for life through service
by 
Futrell, Charles.
Format: 
Books
Publication Date 
2008
Excerpt: 
Fundamentals of selling : customers for life through service / Futrell, Charles.
Available: Copies:
10. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital
Available: Copies:
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
mechanism. These best-selling authors are known as leading marketing educators and their book, a global
Available: Copies:
12. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct
Available: Copies:
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
14. 
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
selling -- Marketing with white papers and special reports -- Marketing with case sudies and testemonials
Available: Copies:
15. 
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
selling in tourism -- 13. Digital marketing and direct marketing strategies -- 14. Marketing collateral
Available: Copies:
16. 
Cover image for Essentials of inventory management
by 
Muller, Max, 1947- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price
Available: Copies:
by 
Van Heerden, Neels, 1957-
Format: 
Books
Publication Date 
2019
Excerpt: 
planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion
Available: Copies:
18. 
Cover image for Research design : qualitative, quantitative, and mixed methods approaches
by 
Creswell, John W., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
"This best-selling text pioneered the comparison of qualitative, quantitative, and mixed method
Available: Copies:
19. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling
Available: Copies:
by 
Ferreira, E. J. (Edmund John), author.
Format: 
Books
Publication Date 
2016
Excerpt: 
in the office relating to budgeting, buying and selling, wages and salaries, petty cash, banking and
Available: Copies:
21. 
Cover image for Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling
Available: Copies:
22. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Public relations and selling -- Public relations and research -- The practice of public
Available: Copies:
24. 
Cover image for New tourism ventures : an entrepreneurial and managerial approach
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Managing growth of SMTEs -- Selling/haversting the venture -- Case study: Kamieskroon Bed & Breakfast
Available: Copies:
25. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
Available: Copies:
27. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
Available: Copies:
28. 
Cover image for Media ethics : cases and moral reasoning
by 
Christians, Clifford G.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Shocking: the case for due diligence -- Blowing up the wall: advertising and editorial content -- Selling
Available: Copies:
29. 
Cover image for Someday
by 
Kingsbury, Karen.
Format: 
Books
Publication Date 
2008
Excerpt: 
the next step in his growing relationship with Elaine, giving him a season to contemplate selling the
Available: Copies:
30. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and
Available: Copies:
by 
South African Democracy Education Trust.
Format: 
Books
Publication Date 
2008
Excerpt: 
The road to democracy : South Africans telling their stories. Volume 1, 1950-1970. South African
Available: Copies:
32. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for
Available: Copies:
33. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
-- Integrated marketing communications and international advertising -- Personal selling and sales management
Available: Copies:
34. 
Cover image for Photoshop CS2 for Windows and Macintosh
by 
Weinmann, Elaine.
Format: 
Books
Publication Date 
2005
Excerpt: 
the place to get up to speed on them fast! In these pages best-selling authors and Photoshop masters
Available: Copies:
35. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
building: direct marketing, personal selling, and sales promotion -- Relationship building: public
Available: Copies:
36. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
. -- 17. Business marketing communications: managing the personal selling function. -- 18. Controlling
Available: Copies:
37. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
selling and direct marketing -- Creating competitive advantage -- The global marketplace -- Marketing and
Available: Copies:
38. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for
Available: Copies:
39. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
Available: Copies:
40. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity
Available: Copies:
41. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
and personal selling -- Brochures, other print and electronic information -- Distribution channels in
Available: Copies:
42. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- International Distribution System -- Global Advertising and Promotion Effort -- Personal Selling and Personnel
Available: Copies:
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