Marketing planning & strategy / Jain, Subhash C., 1942-

Public relations strategy / Oliver, Sandra.

Creative strategy in advertising / Jewler, A. Jerome.

Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-

Supply chain management : strategy, planning, and operation / Chopra, Sunil, 1960-

Supply chain management : strategy, planning, and operation / Chopra, Sunil, 1960-

The management of strategy : concepts and cases / Ireland, R. Duane.

Strategy and the business landscape. core concepts / Ghemawat, Pankaj.

project sponsor to implement corporate strategy / Burke, Rory, 1952-

Celebrity : how entertainers took over the world and why we need an exit strategy / Hyde, Marina.

Delivering the dream : designing and implementing strategy in the public sector / Manning, Anthony

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

marketing students, and managers involved in digital marketing strategy and implementation. Online resources

. Continual improvement -- Chapter 11. Lean systems strategy for operations -- Chapter 12. Quality management

marketplace and customer value -- Designing customer value-driven strategy and mix -- Managing hospitality and

-- Chapter13: Strategy choice -- Part III: Strategy implementation -- Chapter 14: Strategy implementation and

responsive design that makes it irresistible to Google; Create a keyword strategy that keeps interested and

-based and social media. As a leader in teaching public relations strategy, this text is ideal for students

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

options while interactive case studies bridge today's technology and strategy. Use It activities, give

marketing research -- Designing the tourism and hospitality marketing strategy -- 5. Tourism and hospitality

functional aspects of HR -- 5: Recruitment and selection -- 6: Flexible working -- 7: Reward strategy and

-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics

, management and strategy: distinctions and overlaps -- 3: Leadership, power and influence: defining the

: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies

-- Organizational strategy and information systems -- Digital systems and the design of work -- Information systems

"Content can be an effective and economical tool to add to your marketing strategy. But content

strategy and business models.

, strategy, operations, event design and human resources, in a vast array of different event settings from

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

management for complex projects; 6 Public Procurement; SECTION II Strategy and planning; 7 Purchasing and

-- Planning and organising a CRM strategy -- Implementing customer relationship management in an organisation

Wong -- Sustainable logistics and supply chain management strategy / Chee Yew Wong -- Index.

philanthropy; Corporate social responsibility; Volunteerism; Activism -- Proactive strategy 2: Communication

strategy: creating value for target customers -- Developing the hospitality and tourism marketing mix

management organization -- Category strategy development -- Supplier evaluation and selection -- Supplier

Introduction -- The foundations of personalization -- Strategy, technology, science & art -- The

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

-- Prepare For The Job -- Know Your Content -- Use Questioning As An Instructional Strategy -- Create a

-- Using problem solving as a teaching strategy -- Using research as a teaching strategy -- Using role play

collaboration -- Requirements life cycle management -- Strategy analysis -- Requirements analysis and design

Strategy to Operation with value driven BPM; how to establish a way of Thinking, Working, Modelling and

teaching strategy -- Using case study as a teaching strategy -- Using role play as a teaching strategy

-- Microsoft's Modeling Strategy -- Understanding Model-Driven Development -- Understanding Domain

strategy -- Implementing CRM in an organisation -- Technologies and metrics in CRM.

recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it

-- Innovation : what it is and why it matters -- Innovation strategy -- Identifying strategic capabilities

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

communication, corporate communication, etc. ; in determining and implementing strategy, operations and

-effective strategy can be used successfully by businesses of any size and includes detailed information on legal

-- Project methodology -- Project stakeholder management -- Corporate strategy phases -- Project feasibility

"The small business marketing experts at Demandforce help owners kick off their online strategy

and strategy formulation -- 7: Fundamentals of decision-making -- 8: Planning and decision aids -- pt

customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and

-- Industrial action and strike handling -- Organisation-level perspectives: strategy and policy, procedures and

-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing

. HR strategy: content issues -- 7.4. HR strategy: process issues -- 7.5. HR strategy: implementation

for widespred adoption of the standard by examining best practice guidelines, BPMN busines strategy

information management -- Information management strategy -- Knowledgement management strategy -- Information

ethical issues in management, corporate governance, strategy maps, the resource-based view of an

Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies

evaluation and strategy selection -- Strategic growth -- International strategy -- Failure, consolidation and

management -- The drivers of strategy implementation -- The structural drivers and instruments for strategy

and management -- pt 3. The functional areas of a business -- pt 4. Business strategy and decision-making.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy

Applications -- Introduction -- Context for disruptive technologies and applications -- Strategy of disruption

supply chain strategy planning -- Tactical logistics management and supply chain integration -- Financial

This book will help companies of all sizes develop & implement a strategy to become a SocialCorp, a

: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies

Strategy: Inseparable Concepts -- Strategy in the Service Industry -- The Importance of Strategy in the

analysing product costs (planning) -- Managing activities (strategy and planning) -- Short-term decisions

cyberspace odyssey -- Brave new Web : a flood of questions -- Appendix : toward a new national strategy on

Online in context -- New marketing -- The elements of emarketing -- Your emarketing strategy

-to-business marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in

-- Planning a programme assessment strategy -- Planning the assessment for a module -- Diversifying assessment

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

and strategy in tourism / Resham Sandhu -- 10. Quality and yield management in tourism businesses

-- pre-negotiation strategy : negotiation preparation and planning -- Phase two -- approaching the buyer

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

strategy -- Setting a media strategy -- Making it work -- Processing the message -- Creative tactics

and international human resources management -- 21. Interdependency between organisational strategy

"The book views customer relationship management as the core business strategy that integrates

's strategic importance -- Developing the organization's IT strategy -- Information technology planning -- pt

strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion

: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

Strategy: Market Segmentation and Trends -- Marketing Strategy: Strategies, Target Markets, Marketing Mix

Handling and Service Recovery -- pt. 3. Service Marketing Strategy -- ch. 7. The Service Product -- ch. 8

Competitive advantage created by logistics ; Logistics channel strategy ; Logistics planning

Frequency -- Brief History of Effective Frequency -- Marketing Strategy and Media Planning -- What a Media

organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in

marketing strategy for a pioneering micro-business -- RCI Europe: marketing for a timeshare exchange company.

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

economic growth / Chris Stals -- Part III: Labour and social policy. An integrated employment strategy