Strategy and the business landscape. core concepts / Ghemawat, Pankaj.

information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

-- Chapter13: Strategy choice -- Part III: Strategy implementation -- Chapter 14: Strategy implementation and

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

1. Information Systems in Business -- 2. Computers and Their Business Applications -- 3. Data and

-- Organizational strategy and information systems -- Digital systems and the design of work -- Information systems

Business enterprises -- Finance.

Business logistics.

-to-one marketing and mass customisation -- Business-to-business marketing -- Stakeholders in relationship marketing

BABOK : a guide to the business analysis body of knowledge / International Institute of Business

-- Understand business-to-consumer markets -- Understand business-to-business markets -- Segmentation, target

The complete business process handbook : body of knowledge from process modeling to bpm. Volume I /

markets of CRM -- Internal marketing -- One-to-one marketing and mass customisation -- Business-to-business

The small business online marketing handbook : converting online conversations to offline sales /

BPMN 2.0 handbook : methods, concepts, case studies and standards in business process modeling

ENVIRONMENT. 4: The environment of business -- 5: Ethics and corporate social responsibility -- 6: Planning

Business information management : improving performance using information systems / Chaffey, Dave

to face. As a response to the increasing complexity of the business environment, this book deals with

Information Systems Development is key to business strategy -- brief history of Information Systems

gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business

Introduction to business management / Du Toit, G. S. (Gawie S.), editor.

Business logistics management : a supply chain perspective / Pienaar, Wessel J.

Doing business digitally : eight steps to online success / Parkin, Godfrey.

marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in

Strategy: Inseparable Concepts -- Strategy in the Service Industry -- The Importance of Strategy in the

cyberspace odyssey -- Brave new Web : a flood of questions -- Appendix : toward a new national strategy on

Introduction to business management / Du Toit, G. S. (Gawie S.)

The business of tourism management / Beech, John G., 1947-

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

"The book views customer relationship management as the core business strategy that integrates

behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning

-- Managing e-business applications -- pt. 4. Superior practices in managing systems. Developing and managing

Business marketing management : a strategic view of industrial and organizational markets / Hutt

Business logistics management : theory and practice / Vogt, J. J. (John J.)

organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in

marketing strategy for a pioneering micro-business -- RCI Europe: marketing for a timeshare exchange company.

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-