Social media marketing : a strategic approach. Zahay, Debra L., author.

reviews, this edition includes new coverage of social media,discussion of current industry trends, and

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

pages -- Writing E-mail marketing -- Writing online ads -- Writing for social media -- Writing for video

Digital media.

Communication Tools -- Whiteboards -- Dashboards -- Instant Messaging Systems -- Social Media -- Tools Used by

engage in effective business communication. Social media and new communication forms, however, come with