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00IIE
Print
by 
Lawrence, Eleanor, 1949-
Format: 
Books
Publication Date 
2011
Excerpt: 
Henderson's dictionary of biology / Lawrence, Eleanor, 1949-
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2. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
advertising frequency -- 7. Advertising's dynamic and content effects -- Findings about advertising carryover
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