byÂ
Cant, M. C. (Michael Colin), 1957-
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Pricing management / Cant, M. C. (Michael Colin), 1957-
byÂ
Skae, F. O. (Frederick Owen), editor.
Format:Â
Books
Publication DateÂ
2023 2022
Excerpt:Â
governance -- Capital structure and the cost of capital -- Portfolio management and the capital asset pricing
byÂ
Barlow, DH
Format:Â
Books
Publication DateÂ
2023
Excerpt:Â
chain management-- 16Pricing and credit decision-- 17Promotional planning-- 18Global opportunities for
byÂ
Cant, M. C. (Michael Colin), 1957- editor.
Format:Â
Books
Publication DateÂ
2021
Excerpt:Â
decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing
byÂ
Drury, C
Format:Â
Books
Publication DateÂ
2021
Excerpt:Â
-volume-profit analaysis-- Measuring relevant cost and revant costs and revenues for decision making-- Pricing decisions
byÂ
Engelbrecht, Willy.
Format:Â
Books
Publication DateÂ
2019
Excerpt:Â
Transportation and the economy -- Transportation technology and systems -- Costing and pricing for
byÂ
Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
Format:Â
Books
Publication DateÂ
2017
Excerpt:Â
. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and
byÂ
Pindyck, Robert S., VerfasserIn.
Format:Â
Books
Publication DateÂ
2017
Excerpt:Â
competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power
byÂ
Cant, M. C. (Michael Colin), 1957- editor.
Format:Â
Books
Publication DateÂ
2017
Excerpt:Â
decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing
byÂ
Kotler, Philip, author.
Format:Â
Books
Publication DateÂ
2016
Excerpt:Â
-- Introducing new market offerings -- Developing pricing strategies and programs -- Designing and managing
byÂ
Pindyck, Robert S., author.
Format:Â
Books
Publication DateÂ
2015
Excerpt:Â
: monopoly and monopsony -- Pricing with market power -- Monopolistic competition and oligopoly -- Game
byÂ
Smith, Aaron, 1972-
Format:Â
Books
Publication DateÂ
2015
Excerpt:Â
opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport
13.Â
byÂ
Skae, F. O. (Frederick Owen)
Format:Â
Books
Publication DateÂ
2014
Excerpt:Â
-- Capital structure and the cost of capital -- Portfolio management and the Capital Asset Pricing Model
byÂ
Strydom, J. W. (Johan Wilhelm), 1952- editor.
Format:Â
Books
Publication DateÂ
2014
Excerpt:Â
: Distribution decisions -- Chapter 8: Pricing decisions -- Chapter 9: Marketing communication decisions
byÂ
Kotler, Philip (Philip J.), 1931-
Format:Â
Books
Publication DateÂ
2014 2013
Excerpt:Â
Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer
byÂ
Cant, M. C. (Michael Colin), 1957- editor.
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing
byÂ
Berman, Barry.
Format:Â
Books
Publication DateÂ
2013 2012 2006
Excerpt:Â
retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer
byÂ
McDonald, Malcolm.
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place : the
byÂ
Petty, J. William, 1942-
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
relationships -- Product and supply chain management -- Pricing and credit -- Promotional planning -- Global
byÂ
Moore, Carlos W.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
chain management -- Pricing and credit -- Promotional planning -- Global marketing -- Professional
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
-- Pricing : understanding and capturing customer value -- Pricing strategies -- Marketing channels
byÂ
Cateora, Philip R., author.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
and Sales Management --- 18. Pricing for International Markets ---- Part Five: Implementing Global
byÂ
Harrington, John, 1966-
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2009933314-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1212/2009933314-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1303/2009933314-b.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1212/2009933314-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1303/2009933314-b.html
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
benefits -- Setting your photographer's fees -- Pricing your work to stay in business -- Overhead : why
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy
byÂ
Lamb, Charles W.
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
marketing communication mix strategies -- Pricing concepts and setting the right price -- Putting it all
byÂ
Moore, Carlos W.
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
-- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global
byÂ
Bodie, Zvi.
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
: Past and Prologue -- Efficient Diversification -- Capital Asset Pricing and Arbitrage Pricing Theory
byÂ
Kleindl, Brad Alan, 1955-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
. International exchange -- Lesson 10.2. International pricing and payments -- Lesson 10.3. Balance of payments
byÂ
Mullin, Bernard James.
Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship
byÂ
Charan, Ram.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0723/2007030980.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-d.html
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
, in a guide that also covers how to address pricing concerns while making sales issues relevant to
byÂ
Cateora, Philip R.
Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for
byÂ
Jagels, Martin.
Table of contents http://catdir.loc.gov/catdir/toc/ecip061/2005028314.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005028314-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005028314-d.html
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
-- The "bottom up" approach to pricing -- Cost management -- The cost-volume-profit approach to decisions
byÂ
Jara-Diaz, Sergio.
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
-- Synthesis -- Optimal transport pricing -- Introduction -- Optimal pricing in the single output case
byÂ
Harris, Peter J. (Peter James), 1944-
Table of contents http://catdir.loc.gov/catdir/toc/fy0611/2006296416.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0805/2006296416-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0805/2006296416-d.html
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Collini -- Customer profitability accounting in the context of hotels / Vira Krakhmal -- Room rate pricing
byÂ
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Services -- Chapter 14 -- Developing Pricing Strategies & Programs -- Part VI. Delivering Value: Chapter 15
byÂ
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
. Strategic brand management -- Ch. 10. Value-chain strategy -- Ch. 11. Pricing strategy and management -- Ch
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies
byÂ
Strauss, Steven D., 1958-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0420/2004016912.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-d.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
-- Successful pricing strategies -- Small business technology -- Small business software -- Accounting ease
byÂ
Lee, Kiefer.
Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
-- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and
byÂ
Cateora, Philip R.
Format:Â
Electronic Resources
Publication DateÂ
2005
Excerpt:Â
-- Pricing for international markets -- Negotiating with international customers, partners, and regulators.
byÂ
Zimmerer, Thomas.
Table of contents http://catdir.loc.gov/catdir/toc/fy044/2003065602.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
. Integrated marketing communications and pricing strategies -- Sec. IV. Building the business plan: financial
byÂ
Brigham, Eugene F., 1930-
Table of contents http://catdir.loc.gov/catdir/toc/fy046/2003112532.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Theory and Asset Pricing Models -- Bonds and Their Valuation -- Stocks and Their Valuation -- Financial
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
-- New-product development and product life-cycle strategies -- Pricing considerations and approaches
byÂ
Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
-- Implementing Promotional Mix Strategies -- Pricing Concepts and Setting the Right Price -- Putting It All
byÂ
Rosenbloom, Bert.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1084466
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1084466
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Members -- Product Issues in Channel Management -- Pricing Issues in Channel Management -- Promoting
byÂ
Chipp, Kerry.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic
byÂ
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
. Managing services for business markets. -- 14. Managing business marketing channels. -- 15. Pricing
byÂ
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Format:Â
Electronic Resources
Publication DateÂ
2003
Excerpt:Â
. Customer service, product, and distribution strategies -- 16. Pricing and credit strategies -- 17
byÂ
Gattorna, John.
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
chains / Customer relationship management capabilities in a supply chain context / The impact of pricing
byÂ
Cateora, Philip R.
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for
byÂ
Perreault, William D., Jr.
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
-- Pricing objectives and policies -- Price setting in the business world -- Implementing and controlling
byÂ
Jackson, Mary, 1936-
Table of contents http://catdir.loc.gov/catdir/toc/onix07/00069327.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/00069327.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00069327.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/00069327.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00069327.html
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
-Defined Functions -- Introduction to Equities -- Portfolio Optimisation -- Asset Pricing -- Performance Measurement
byÂ
McVety, Paul J.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/2001017547.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2001017547.html
Publisher description http://catdir.loc.gov/catdir/description/wiley037/2001017547.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2001017547.html
Publisher description http://catdir.loc.gov/catdir/description/wiley037/2001017547.html
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
principles of planning a menu, from concept development and design mechanics to menu pricing and marketing
byÂ
Lamb, Charles W.
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
; Pricing concepts and setting the right price ; The strategic marketing plan ; Company/organisation/brand
byÂ
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
-- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies
byÂ
Blewett, Stephen.
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
packaging ; Product lifecycle ; Pricing strategy ; Distribution ; Sales management and the sales environment.
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches
byÂ
Jain, Subhash C., 1942-
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
. Product Strategies. Pricing Strategies. Distribution Strategies. Promotion Strategies. Global Market
byÂ
Shank, Matthew D.
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
-- Promotion Concepts -- Promotion Mix Elements -- Sponsorship Programs -- Distribution Concepts -- Pricing
byÂ
Kotas, Richard.
Format:Â
Books
Publication DateÂ
1997
Excerpt:Â
includes room pricing and guest's deposits.
byÂ
Laws, Eric, 1945-
Format:Â
Books
Publication DateÂ
1997
Excerpt:Â
perspectives on tour operating -- Pricing inclusive holidays -- Tour operators commercial objectives -- The
byÂ
Perreault, William D.
Format:Â
Books
Publication DateÂ
1996
Excerpt:Â
-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing
byÂ
Hart, Christopher W. L.
Format:Â
Books
Publication DateÂ
1986
Excerpt:Â
, merchandising and pricing -- Marketing plan -- Pre-opening hotel marketing -- Marketing-mindedness at the
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