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by 
Ghemawat, Pankaj.
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategy and the business landscape. core concepts / Ghemawat, Pankaj.
Available: Copies:
by 
Morden, Tony, 1946-
Format: 
Books
Publication Date 
1993
Excerpt: 
Business strategy and planning : text and cases / Morden, Tony, 1946-
Available: Copies:
4. 
Cover image for What's wrong with management and how to get it right : the must-do strategy practices that make the difference between winning and losing in business
by 
Manning, Anthony D., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
What's wrong with management and how to get it right : the must-do strategy practices that make the
Available: Copies:
by 
Post, James E.
Format: 
Books
Publication Date 
1996
Excerpt: 
Business and society : corporate strategy, public policy, ethics / Post, James E.
Available: Copies:
by 
Skae, F. O. (Frederick Owen), editor.
Format: 
Books
Publication Date 
2023 2022
Excerpt: 
Business enterprises -- Finance -- Problems, exercises, etc.
Available: Copies:
8. 
Cover image for MIS : management information systems
by 
Bidgoli, Hossein, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
1. Information Systems in Business -- 2. Computers and Their Business Applications -- 3. Data and
Available: Copies:
9. 
Cover image for Strategic management : an integrated approach. Theory & cases
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
management. It integrates cutting edge research, rising trends in strategy and hot topics, such as corporate
Available: Copies:
by 
Correia, Carlos, 1956-
Format: 
Books
Publication Date 
2019
Excerpt: 
Business enterprises -- Finance.
Available: Copies:
by 
Wixley, Tom.
Format: 
Books
Publication Date 
2019
Excerpt: 
business entities -- Strategy and its execution -- Composition and selection of the board of directors
Available: Copies:
12. 
Cover image for Management information systems managing the digital firm
by 
Laudon, Kenneth C. 1944- VerfasserIn.
Format: 
Books
Publication Date 
2018
Excerpt: 
today -- Global e-business and collaboration -- Information systems, organizations, and strategy
Available: Copies:
13. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
Available: Copies:
14. 
Cover image for Strategic Management : Concepts and Cases : a competitive advantage approach
by 
David, Fred R.
Format: 
Books
Publication Date 
2015
Excerpt: 
Business planning.
Available: Copies:
15. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Markets and Business Buyer Behavior -- Part III. Designing a Customer-Driven Strategy and Mix -- 7
Available: Copies:
by 
Skae, F. O. (Frederick Owen)
Format: 
Books
Publication Date 
2014
Excerpt: 
Business enterprises -- Finance -- Problems, exercises, etc.
Available: Copies:
17. 
Cover image for Corporate communication
by 
Argenti, Paul A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with
Available: Copies:
by 
Bernard, Scott A., author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Business enterprises -- Computer network resources.
Available: Copies:
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
Business enterprises -- Computer networks.
Available: Copies:
by 
Harvey, Neil, Prof., editor.
Format: 
Books
Publication Date 
2011
Excerpt: 
Business planning -- South Africa.
Available: Copies:
21. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
A joint publication of the Jossey-Bass business & management series and the International
Available: Copies:
22. 
Cover image for Management principles : a contemporary edition for Africa.
by 
Ngambi, Hellicy Chakosamoto.
Format: 
Books
Publication Date 
2011
Excerpt: 
to face. As a response to the increasing complexity of the business environment, this book deals with
Available: Copies:
23. 
Cover image for Strategic information systems management
by 
Grant, Kevin, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
Information Systems Development is key to business strategy -- brief history of Information Systems
Available: Copies:
24. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
25. 
Cover image for Introduction to business management
by 
Du Toit, G. S. (Gawie S.), editor.
Format: 
Books
Publication Date 
2010
Excerpt: 
Introduction to business management / Du Toit, G. S. (Gawie S.), editor.
Available: Copies:
26. 
Cover image for Strategic management : developing sustainability in Southern Africa
by 
Louw, Lynette.
Format: 
Books
Publication Date 
2010
Excerpt: 
environment -- Analysing the internal environment -- Business level strategy -- Strategic innovation
Available: Copies:
by 
Enz, Cathy A., 1956-
Format: 
Books
Publication Date 
2010
Excerpt: 
business-unit level -- ch. 6 Corporate-level strategy and restructuring -- ch. 7 Strategy implementation
Available: Copies:
by 
Mintzberg, Henry.
Format: 
Books
Publication Date 
2009
Excerpt: 
Strategy safari : the complete guide through the wilds of strategic management / Mintzberg, Henry.
Available: Copies:
by 
Parkin, Godfrey.
Format: 
Books
Publication Date 
2008
Excerpt: 
Doing business digitally : eight steps to online success / Parkin, Godfrey.
Available: Copies:
30. 
Cover image for Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2008
Excerpt: 
marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in
Available: Copies:
31. 
Cover image for Rainforest strategy
by 
Pink, Michael.
Format: 
Books
Publication Date 
2008
Excerpt: 
Rainforest strategy / Pink, Michael.
Available: Copies:
by 
David, Fred R.
Format: 
Books
Publication Date 
2007
Excerpt: 
strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation -- Strategy
Available: Copies:
by 
Millmore, Mike.
Format: 
Books
Publication Date 
2007
Excerpt: 
This new text successfully integrates HR strategy with the overall business strategy, examining
Available: Copies:
34. 
Cover image for Introduction to business management
by 
Du Toit, G. S. (Gawie S.)
Format: 
Books
Publication Date 
2007
Excerpt: 
Introduction to business management / Du Toit, G. S. (Gawie S.)
Available: Copies:
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2007
Excerpt: 
Business planning -- United States -- Case studies.
Available: Copies:
by 
Cravens, David W.
Format: 
Books
Publication Date 
2006
Excerpt: 
Ch. 1. Market-driven strategy -- Ch. 2. Corporate, business, and marketing strategy -- App. 2A
Available: Copies:
38. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the
Available: Copies:
by 
Coulter, Mary K.
Format: 
Books
Publication Date 
2005
Excerpt: 
effectively integrates strategy theory and strategy action in an exciting and engaging way. The author
Available: Copies:
by 
Johnson, Gerry.
Format: 
Books
Publication Date 
2005
Excerpt: 
Exploring corporate strategy : [text and cases] / Johnson, Gerry.
Available: Copies:
by 
DiVanna, Joseph A.
Format: 
Books
Publication Date 
2004
Excerpt: 
business processes making them able to sense changes in the business climate and initiative tactical
Available: Copies:
42. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
Available: Copies:
43. 
Cover image for Management of information technology
by 
Frenzel, Carroll W.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Managing e-business applications -- pt. 4. Superior practices in managing systems. Developing and managing
Available: Copies:
44. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
Business marketing management : a strategic view of industrial and organizational markets / Hutt
Available: Copies:
by 
Chin, Gary.
Format: 
Books
Publication Date 
2004
Excerpt: 
portfolio management: aligning tactical projects with business strategy -- Integrating portfolio and project
Available: Copies:
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
Available: Copies:
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
Available: Copies:
by 
Pearce, John A.
Format: 
Books
Publication Date 
2003
Excerpt: 
building shareholder value -- Strategy implementation: Implementing strategy through short-term objectives
Available: Copies:
49. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in
Available: Copies:
by 
Calvin, Robert J.
Format: 
Books
Publication Date 
2001
Excerpt: 
-on instruction found in today's finest business schools and executive education seminars, then outlines a step
Available: Copies:
51. 
Cover image for Strategic management : concepts
by 
David, Fred R.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Ch. 2. The Business Mission -- Ch. 3. The External Assessment -- Ch. 4. The Internal Assessment -- Ch
Available: Copies:
52. 
Cover image for Power plays : Shakespeare's lessons in leadership and management
by 
Whitney, John O.
Format: 
Books
Publication Date 
2000
Excerpt: 
Persuasion -- The Search Within: Integrating Values, Vision, Mission, and Strategy -- Polonius's Paradox
Available: Copies:
by 
Steyn, Benita.
Format: 
Books
Publication Date 
2000
Excerpt: 
Corporate communication strategy / Steyn, Benita.
Available: Copies:
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Books
Publication Date 
2000
Excerpt: 
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
Available: Copies:
by 
Ulrich, David, 1953-
Format: 
Books
Publication Date 
1999
Excerpt: 
results that can be measured and integrated into any business strategy or corporate culture."--Jacket.
Available: Copies:
56. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection
Available: Copies:
by 
Gordon, Ian, 1952 June 19-
Format: 
Books
Publication Date 
1998
Excerpt: 
Relationship Marketing -- Customer Bonding -- Consumer Versus Business Relationships -- Planning for Better
Available: Copies:
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
1998
Excerpt: 
Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-
Available: Copies:
59. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing
Available: Copies:
by 
Mendenhall, Mark E., 1956-
Format: 
Books
Publication Date 
1995
Excerpt: 
International business enterprises -- Management.
Available: Copies:
by 
Gerber, Michael E.
Format: 
Books
Publication Date 
1995
Excerpt: 
Small business -- Management.
Available: Copies:
62. 
Cover image for Marketing tourism destinations : a strategic planning approach
by 
Heath, Ernie.
Format: 
Books
Publication Date 
1992
Excerpt: 
Strategy -- Defining and Analyzing Product Markets -- Target Marketing -- Regional Positioning Strategy
Available: Copies:
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