Title:
Entrepreneurship
Author:
Hisrich, Robert D.
ISBN:
9780072314069
9780071123518
Personal Author:
Edition:
5th ed.
Publication Information:
Boston : McGraw-Hill/Irwin, ©2002.
Physical Description:
xix, 663 pages : color illustrations ; 27 cm
Contents:
Part I. The entrepreneurial perspective -- 1. The nature and importance of entrepreneurs -- 2. The entrepreneurial and intrapreneurial mind -- 3. The individual entrepreneur -- 4. International entrepreneurship opportunities -- Part II. Creating and starting the venture -- 5. Creativity and the business idea -- 6. Legal issues for the entrepreneur -- 7. The business plan: Creating and starting the venture -- 8. The marketing plan -- 9. The financial plan -- 10. The organizational plan -- Part III. Financing the new venture -- 11. Sources of capital -- 12. Informal risk capital and venture capital -- Part IV. Managing, growing, and ending the new venture -- 13. Preparing for the new venture launch: Early management decisions -- 14. Managing early growth of the new venture -- 15. New venture expansion strategies and issues -- 16. Going public -- 17. Ending the venture.
Abstract:
This text is designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles.
Added Author: