Exploring public relations / Tench, Ralph.

Effective public relations / Cutlip, Scott M.

Effective public relations / Cutlip, Scott M.

Handbook of public relations / Skinner, J. C. (J. Chris)

Handbook of public relations / Skinner, J. C. (J. Chris)

Handbook of public relations / Skinner, J. C. (J. Chris)

Skinner, J. C. (J. Chris). Handbook of public relations.

Public relations : African perspectives / Rensburg, Ronél S.

Handbook of public relations / Skinner, C. J.

Introducing public relations : theory and practice / Butterick, Keith.

Cutlip & Center's effective public relations / Cutlip, Scott M.

Public relations : theory and practice / Fourie, Letitia Engela, editor.

Public relations : strategies and tactics / Wilcox, Dennis L.

The practice of public relations / Koonin, Marla, compiler.

Public relations : theory and practice / Fourie, L., editor.

Public relations : South African perspectives / Rensburg, Ronél S.

Introduction to public relations and advertising / Du Plessis, D. F.

Practice of public relations 3A : module manual. Study reader / Independent Institute of Education.

Positioning theory and strategic communication : a new approach to public relations research and

Public relations 3A, 2020: PURE7311 Study reader module manual / Independent Institute of Education.

Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette

This is PR : the realities of public relations / Newsom, Doug.

Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette.

The IABC handbook of organizational communication : a guide to internal communication, public

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

This is PR : the realities of public relations / Newsom, Doug.

Crisis communication : practical public relations srategies for reputation management and company

It's not just PR : public relations in society / Coombs, W. Timothy.

Reputation management : the key to successful public relations and corporate communication /

Public relations disasters : talespin--inside stories and lessons learnt / McCusker, Gerry, 1962-

Essentials of effective public relations for Sub-Saharan Africa / Cutlip, Scott M.

Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette.

Introduction to communication. Course Book 7, Speech communication, public relations and

Public relations in South Africa : a management reader / Lubbe, Berendien.

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

damages -- Legal and public policy considerations that have justified the statutory development of the law

presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14

and experiences, and public relations -- Managing digital communications: online, social media, and

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

of complaint -- Public Relations -- The functions of public relations -- Public relations tools

-- Internal Communications -- Investor Relations -- Government Relations -- Crisis Management -- Conclusion

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and

communication. Leadership and change communication -- Corporate social responsibility and community relations.

Black, P. A. (Philip A.). Public economics for South African students.

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations

-- Marketing management -- Human resource management -- Information management -- Public relations

Black, P. A. (Philip A.). Public economics for South African students.

Film -- External Professional -- Application : Video -- External Information and Public Relations

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

public relations / Dean Kruckeberg, Marina Vujnovic -- Communication and culture / Christine L. Ogan

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

Sport Programs in the Public and Private Sector -- Physical Education and Sport Programs in the Public

-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling

Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport

resource function -- The administrative function -- The public relations function.

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

, accountability and public participation -- 20. Municipal development planning -- 21. Basic legal matters relevant

your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity

write for the media - journalists and public relations professionals alike. It challenges writers to

, public relations and entertainment. The Seventh Edition features new and updated cases and includes more

brochures and collateral materials, promotions and public relations, Internet marketing, and several key

Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public

KMPL: Public relations

communications -- Communications toolkit -- Public relations -- Personal media -- Interactive media -- Mass media

relations, sponsorship, and corporate advertising -- Creating advertisements and commercials -- Creative

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail

. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B

: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion

functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12

Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity

Public relations -- Handbooks, manuals, etc.

Public relations -- Management.

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

products : public relations. -- 17. Professional sales. -- 18. Destination marketing. -- 19. Next year

and entertainment ; Media law ; Media ethics ; Advertising ; Public relations ; Communication

relations, merchandising and sales promotion -- 6. Food-menus and beverage lists -- 7. An overall view of

relations -- ch. 14. Public relations in practice -- ch. 15. Sponsorship.