Search Results for Sales-promotion.

IIE

Teaching and Learning
Library Events
Faculty of Commerce
Faculty of Humanities
Faculty of ICT
Faculty of Social Science
Distance Education

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

35 Results Found

00000000000000000000000000000000000IIE

Select a list

Make this your default list.

The following items were successfully added.

There was an error while adding the following items. Please try again.

One or more items could not be added because you are not logged in.

Advertising and sales promotion strategy

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Excerpt:

Advertising and sales promotion strategy / Tellis, Gerard J., 1950-

Available: Copies:

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Sales promotion.

Available: Copies:

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Available: Copies:

Business communication

Daniels, Dawn, author.

Format:

Books

Publication Date

2014

Excerpt:

Clients -- The sales promotion letter -- The circular -- Reply to a letter of enquiry -- Reply to a letter

Available: Copies:

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion.

Available: Copies:

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

Available: Copies:

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion.

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

Available: Copies:

10.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

Available: Copies:

11.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html

Format:

Books

Publication Date

2009

Excerpt:

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

Available: Copies:

12.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Available: Copies:

13.

Sport marketing

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship

Available: Copies:

14.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

-ending case : chick-fil-A : effective advertising messages -- 15. Direct response -- 16. Sales promotion

Available: Copies:

15.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

Available: Copies:

16.

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Sales promotion.

Available: Copies:

17.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and

Available: Copies:

18.

Integrated marketing communication

Bothma, Neels.

Format:

Books

Publication Date

2005

Excerpt:

Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public

Available: Copies:

19.

Strategic advertising management

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

Sales promotion.

Available: Copies:

20.

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion

Available: Copies:

21.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

building: direct marketing, personal selling, and sales promotion -- Relationship building: public

Available: Copies:

22.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

Available: Copies:

23.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail

Available: Copies:

24.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion

Available: Copies:

25.

Hospitality and travel marketing

Morrison, Alastair M.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html

Format:

Books

Publication Date

2002

Excerpt:

and the travel trade; communications; advertising; sales promotion and merchandising; sales management

Available: Copies:

26.

Basic marketing : a global-managerial approach

Perreault, William D., Jr.

Format:

Books

Publication Date

2002

Excerpt:

: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion

Available: Copies:

27.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Available: Copies:

28.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

Available: Copies:

29.

Electronic commerce

Schneider, Gary P., 1952-

Format:

Books

Publication Date

2001

Excerpt:

. Strategies for marketing, sales, and promotion -- 9. Strategies for purchasing and support activities: from

Available: Copies:

30.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting

Available: Copies:

31.

Food and beverage management

Davis, Bernard.

Table of contents http://catdir.loc.gov/catdir/toc/els033/98184730.html
Publisher description http://catdir.loc.gov/catdir/description/els033/98184730.html

Format:

Books

Publication Date

1998

Excerpt:

relations, merchandising and sales promotion -- 6. Food-menus and beverage lists -- 7. An overall view of

Available: Copies:

32.

Management information systems : the manager's view

Schultheis, Robert A.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html

Format:

Books

Publication Date

1998

Excerpt:

-range forecasting systems -- Tactical marketing information systems ; Sales management systems ; Advertising and

Available: Copies:

33.

Promotional strategy : marketing communications in practice

Koekemoer, Ludi.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

34.

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion

Available: Copies:

35.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1995

Excerpt:

objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The

Available: Copies:

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

Limit Search Results

Narrowed by:

Included

Library: 1:VCDBN

Access Level

Author

Kotler, Philip.

(7)

Armstrong, Gary (Gary M.)

(3)

Bowen, John (John T.), 1948-

(3)

(3)

(3)

(2)

(2)

McCarthy, E. Jerome (Edmund Jerome)

(2)

Moriarty, Sandra E. (Sandra Ernst)

(2)

Morrison, Alastair M.

(2)

Piercy, Nigel.

(2)

Van Heerden, Neels, 1957-

(2)

Wells, William, 1926-

(2)

(1)

(1)

(1)

(1)

(1)

(1)

Clarke, Jackie, 1966-

(1)

Cook, Gordon, 1948-

(1)

Daniels, Dawn, author.

(1)

Davis, Bernard.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.)

(1)

Elliott, Richard.

(1)

Hardy, Stephen, 1948-

(1)

Horn, Jenni Middleton, author.

(1)

Hunter, Amie, author.

(1)

Hutt, Michael D.

(1)

Institute of Marketing Management.

(1)

Institute of Marketing.

(1)

Keller, Kevin Lane, 1956-

(1)

Koekemoer, Ludi.

(1)

Kotler, Philip (Philip J.), 1931-

(1)

Lockwood, Andrew.

(1)

McDonald, Malcolm.

(1)

McGhie, Venicia, author.

(1)

Middleton, Victor T. C.

(1)

Mulder, D. (Dalmé)

(1)

Mullin, Bernard James.

(1)

Ouwersloot, Hans.

(1)

Percy, Larry.

(1)

Perreault, William D.

(1)

Perreault, William D., Jr.

(1)

Perry, James T.

(1)

Schneider, Gary P., 1952-

(1)

Schultheis, Robert A.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Speh, Thomas W.

(1)

Stone, Sally.

(1)

Sumner, Mary.

(1)

Sutton, William Anthony, 1951-

(1)

Tellis, Gerard J., 1950-

(1)

Van Jaarsveldt, Marita, author.

(1)

Van Rooyen, Rob.

(1)

Van Vuuren, Tania, author.

(1)

Format

(34)

(1)

Item Category 1

Material Type

Language

(35)

Shelf Location

Publication Date

Subject

(10)

(9)

Communication in marketing.

(8)

Marketing -- Management.

(7)

Sales promotion.

(7)

Tourism -- Marketing.

(6)

Hospitality industry -- Marketing.

(5)

Tourisme -- Marketing.

(3)

Advertising -- South Africa.

(2)

Bars (Drinking establishments)

(2)

Direct marketing.

(2)

Food service -- Marketing.

(2)

Marketing

(2)

Marketing -- Decision making.

(2)

Marketing -- Gestion.

(2)

Marketing -- Management -- Case studies.

(2)

Sales promotion -- South Africa.

(2)

Toerisme.

(2)

Tourismus.

(2)

Accueil (Tourisme) -- Marketing.

(1)

Administración de mercadeo -- Estudio de casos.

(1)

Administración de mercadeo.

(1)

Administración de servicios alimentarios.

(1)

Administración.

(1)

Advertising -- Management.

(1)

Aufsatzsammlung.

(1)

Business communication.

(1)

Business enterprises -- Computer networks.

(1)

Comercio electrónico.

(1)

Communication in marketing -- South Africa.

(1)

Electronic commerce.

(1)

Electronic data interchange.

(1)

Empresas -- Redes de computadoras.

(1)

Food service management.

(1)

Gastgewerbe

(1)

Gastgewerbe.

(1)

Hospitalidad industrial -- Mercadotecnia.

(1)

Hospitality industry Marketing

(1)

Hôtels -- Gestion.

(1)

Industrial marketing -- Management -- Case studies.

(1)

Intercambio electrónico de datos.

(1)

Internet marketing.

(1)

Kommunikation.

(1)

Lehrbuch.

(1)

Management information systems.

(1)

Marketing -- Planification.

(1)

Marketing -- Planning.

(1)

Marketing -- Prise de décision.

(1)

Marketing -- South Africa.

(1)

Marknadsföring.

(1)

Mercadeo -- Toma de decisiones.

(1)

Mercadeo industrial -- Administración -- Estudio de casos.

(1)

Mercadotecnia por Internet.

(1)

Mercadotecnia.

(1)

Sports -- Marketing.

(1)

Strategic planning.

(1)

Strategisch management.

(1)

Tourism Marketing

(1)

Tourismus

(1)

Turism.

(1)

accueil -- marketing -- manuel.

(1)

hospitalité -- marketing -- manuel.

(1)

marketing -- tourisme -- manuel.

(1)

View All

Fewer

Collapse All

Item Available

Advanced Search Location

{sortLabel}

	{facetName}	{results}

	{displayName}	{count}
{error}