Marketing planning & strategy / Jain, Subhash C., 1942-

Corporate communication strategy / Steyn, Benita.

Strategy implementation : readings / Smit, P. J. (Pieter Johannes), 1959-

Creative strategy in advertising / Drewniany, Bonnie L.

Making sense of strategy / Manning, Anthony D.

Product strategy and management / Baker, Michael John.

Marketing management and strategy / Doyle, Peter, 1943-2003.

Marketing management and strategy / Doyle, Peter, 1943-2003.

Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-

F3 financial strategy - study text. Kaplan Publishing,

Practising strategy : a southern African context / Venter, Peet, 1964-

Internet marketing : strategy, implementation and practice / Chaffey, Dave, 1963-

Marketing strategy : planning and implementation / Walker, Orville C.

Advertising and sales promotion strategy / Tellis, Gerard J., 1950-

Promotional strategy : marketing communications in practice / Koekemoer, Ludi.

F3 financial strategy- exam practice kit. Kaplan Publishing,

The management of strategy : concepts and cases / Ireland, R. Duane.

Global and transnational business : strategy and management / Stonehouse, George.

Crafting and executing strategy : text and readings / Thompson, Arthur A., 1940-

Formulation, implementation, and control of competitive strategy / Pearce, John A.

What is strategy, and does it matter? / Whittington, Richard, 1958-

Promotional strategy : managing the marketing communications process / Engel, James F.

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Crafting and executing strategy : creating sustainable high performance in South African businesses

Strategic thinking : a nine step approach to strategy and leadership for managers and marketers /

The strategy and tactics of pricing : a guide to growing more profitably / Nagle, Thomas T., 1951-

Strategy : winning in the marketplace : core concepts, analytical tools, cases / Thompson, Arthur A

The masterbrand mandate : the management strategy that unifies companies and multiplies value /

Marketing and information technology : the strategy, application and implementation of IT in

Harvard business review on aligning technology with strategy.

options while interactive case studies bridge today's technology and strategy. Use It activities, give

-- Tax administration -- COVID-19 tax relief measures -- Tax morality, strategy and risk management

.1 Introduction -- 5.2 Overall strategy of report writing -- 5.3 Sections of the research report in

, management and strategy: distinctions and overlaps -- 3: Leadership, power and influence: defining the

: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies

-- Preparation for trial : legal research -- Preparation for trial : fact analysis and strategy -- Ethics

strategy and business models.

Marketing Strategy -- Strategic Planning and Social Media Marketing -- Social Media Campaigns: The Strategic

today -- Global e-business and collaboration -- Information systems, organizations, and strategy

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power

-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services

-- Strategy, corporate responsibility and ethics -- Organisational culture and change -- Organisational

The concept of strategy and the rational/formal approach to strategy development -- Alternative

theory and competitive strategy -- Markets for factor inputs -- Investment, time, and capital markets

develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been

-- Prepare For The Job -- Know Your Content -- Use Questioning As An Instructional Strategy -- Create a

-- Using problem solving as a teaching strategy -- Using research as a teaching strategy -- Using role play

opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport

: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning

strategy: Indonesia, "good friend" of Australia -- Utilizing the framework for intentional positioning in

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

-- Microsoft's Modeling Strategy -- Understanding Model-Driven Development -- Understanding Domain

-- Innovation : what it is and why it matters -- Innovation strategy -- Identifying strategic capabilities

The meaning of financial management -- Strategy and risk -- Present and future value of money

-- Develop In-House Capabilities -- Use Outside Counsel Strategically -- Developing an Online Media Strategy

-based practices for learning-centered teaching with a teaching strategy in a way that results in powerful learning

communication, corporate communication, etc. ; in determining and implementing strategy, operations and

-- Project methodology -- Project stakeholder management -- Corporate strategy phases -- Project feasibility

packaging and labelling -- The product lifecycle -- Product branding decisions -- Product strategy and

Conduct of Monetary Policy: Strategy and Tactics ---- PART V. International Finance and Monetary Policy

customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and

-- Managing R & D projects -- Open innovation and technology transfer -- Product and brand strategy -- New

. HR strategy: content issues -- 7.4. HR strategy: process issues -- 7.5. HR strategy: implementation

Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.

help move business and technology planning from a systems and process-level view to a more strategy

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Tradition -- Action-Assembly Theory -- Strategy-Choice Models -- Message-Design Models -- Applications

ethical issues in management, corporate governance, strategy maps, the resource-based view of an

pt. I. Leadership and Management Development Context and Strategy. Leadership and Management

Response to Proactive Crisis Preparedness / The Role of Communications in Company Business Strategy / The

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

arguments for 'rehabilitation'. This book aims to arrive at an alternative strategy for resolving the

-- Strategy: The Totality of Decisions -- Internal Alignment: Determining the Structure -- Defining Internal

messages -- Strategy and tactics -- Timescales and resources -- Knowing what has been achieved: evaluation

Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies

management -- The drivers of strategy implementation -- The structural drivers and instruments for strategy

and management -- pt 3. The functional areas of a business -- pt 4. Business strategy and decision-making.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

environment -- Analysing the internal environment -- Business level strategy -- Strategic innovation

; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy

partners? -- A strategy for customer experience from the inside out -- Scenarios: it's not about predicting

Applications -- Introduction -- Context for disruptive technologies and applications -- Strategy of disruption

policy : Strategy, and Tactics -- International Finance and Monetary Policy. The Foreign Exchange Market

. III Assessing market opportunities -- pt. IV Formulating business marketing strategy -- pt. V

-- Designing a customer-driven marketing strategy and integrated marketing mix -- Extending marketing.

products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy

This book will help companies of all sizes develop & implement a strategy to become a SocialCorp, a

, strategy and management -- Quality management -- Quality tools and techniques -- Supply chain management

strategy -- Designing and managing services -- Developing pricing strategies and programs -- pt. 6

Competitive Supply -- The Analysis of Competitive Markets -- PART 8 Market Structure and Competitive Strategy

Resources Development Strategy -- Occupational qualifications framework -- Example of SAQA registered unit

: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies

The World of Retailing -- Retailing Strategy -- Merchandise Management -- Store Management -- Cases.

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

strategy -- Professor Ehrenberg and double jeopardy; or the effect of the brand on the advertising -- The

-- Industrial action and strike handling -- Organisation-level perspectives: strategy and policy, procedures and

-- 3. Listening to customers -- 4. Implementing a service excellence strategy -- 5. Empowerment and

-to-business marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in

/ Stuart D. Lee -- Does an open source strategy matter? -- Lessons learned from the iLabs Project / Phillip

tomorrow -- DMR: Keys to helping strategy meet implementation -- Flight of the Fish Eagle -- I

1. The pay model -- 2. Strategy : the totality of decisions -- 3. Defining internal alignment -- 4

: the organizational perspective -- Corporate strategy and entrepreneurship -- Structuring the company

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

Operations management -- The strategic role and objectives of operations -- Operations strategy

strategy -- 8. Print and out-of-home media -- 9. Broadcast media -- 10. Interactive and alternative media

Creating an advertising strategy -- Researching your client's product -- Understanding consumer

the Market Offerings: Chapter 12 -- Setting Product Strategy -- Chapter 13 -- Designing & Managing

teaching strategy -- Using role-play as a teaching strategy -- Using group work as a teaching strategy

and strategy in tourism / Resham Sandhu -- 10. Quality and yield management in tourism businesses

. Strategic brand management -- Ch. 10. Value-chain strategy -- Ch. 11. Pricing strategy and management -- Ch

-- pre-negotiation strategy : negotiation preparation and planning -- Phase two -- approaching the buyer

. Interviewing -- Interviewing strategy -- Scheduling interviews -- Conducting the interview -- Handling

effectively integrates strategy theory and strategy action in an exciting and engaging way. The author

magnifier' -- 18. Exposing the consumer to the advertising : media strategy -- Introduction -- What

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

strategy -- Setting a media strategy -- Making it work -- Processing the message -- Creative tactics

1. Introducing human resource management -- 2. Human resource strategy and planning -- 3

and international human resources management -- 21. Interdependency between organisational strategy

strategy -- Organization and implementation -- Control -- Innovative communications -- Integrated marketing

's strategic importance -- Developing the organization's IT strategy -- Information technology planning -- pt

strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion

Corporate Competency -- Anticipating the competition and understanding market trends -- Devising strategy

: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

-- Marketing Channels and the Role of Intermediaries -- Promotional Strategy and Marketing Communication

: pathfinding shared vision, values and strategy -- Chap. 12. The voice and discipline of execution : aligning

marketing strategy -- Ch. 12 Marketing and the Internet -- Ch. 13 Service marketing and client service.

-- -- Part 4: Operations Strategy -- Sports events : a new planning process / Guy Masterman -- Strategic

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

infrastructure; Planning internet connectivity; Planning a name resolution strategy; Using routing and remote

Analysis and its Relationship to Strategy and Competitive Intelligence -- The Techniques of

-level strategy -- Acquisition and restructuring strategies -- International strategy -- Cooperative strategy

approach and choosing a research strategy / Mark Saunders, Philip Lewis and Adrian Thornhill -- Case 4

/ Developing an aligned supply chain operating strategy / Operating strategy: configuring segmented supply

. Entrepreneurial strategy -- 2. Strategies that capture opportunities -- 3. E-commerce opportunities -- 4. Global

. Strategy Analysis and Choice -- Pt. 3. Strategy Implementation -- Ch. 7. Implementing Strategies

: pricing considerations, approaches, and strategy -- Distribution channels -- Promoting products

building shareholder value -- Strategy implementation: Implementing strategy through short-term objectives

Strategy: Market Segmentation and Trends -- Marketing Strategy: Strategies, Target Markets, Marketing Mix

, strategies and organisation -- ch. 5. Management strategy and employer organisations -- ch. 6. The role of

; Unstacking the stack and focusing the portfolio ; The emergence of e-business ; Reflections on strategy -- pt

Handling and Service Recovery -- pt. 3. Service Marketing Strategy -- ch. 7. The Service Product -- ch. 8

International and Global Operations -- Formulating Strategy -- Global Alliances and Strategy Implementation

Frequency -- Brief History of Effective Frequency -- Marketing Strategy and Media Planning -- What a Media

organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in

and Strategy -- Fundamentals of Decision Making -- Planning and Decision Aids -- Part 4. Organizing

. 5. Strategies in Action -- Ch. 6. Strategy Analysis and Choice -- Ch. 7. Implementing Strategies

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

"Sales Management details the strategy, tactics, qualitative and quantitative knowledge, and hands