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1. 
Cover image for Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul.
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Managing R & D projects -- Open innovation and technology transfer -- Product and brand strategy -- New
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2. 
Cover image for The business marketing course : managing in complex networks
The business marketing course : managing in complex networks
The business marketing course : managing in complex networks
by 
Ford, David, 1944-
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001056905.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0664/2001056905-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001056905.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Networks -- Introduction: the impact of technology on business marketing -- Technology in a company
Available: Copies:
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