Promotional strategy : managing the marketing communications process
Title:
Promotional strategy : managing the marketing communications process
Author:
Engel, James F.
ISBN:
9780256122404
9780256082043
9780071141741
Personal Author:
Edition:
8th ed.
Publication Information:
Burr Ridge, Ill. : Irwin, ©1994.
Physical Description:
xv, 624 pages : illustrations (some color) ; 24 cm.
Series:
The Irwin series in marketing
Irwin series in marketing.
Contents:
Persuasive communication Target markets Direct marketing.